Michael Katz – Creating Email Newsletters For Professional Service Firms
$124.00
(This course is available and delivery within one day!)Keep in mind that most of this module is about the set-up process. So, it only has to be done once (when you first set up your client’s e-newsletter).
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Michael Katz – Creating Email Newsletters For Professional Service Firms
Salepage: https://www.awai.com/p/is/b2n/
Are you just starting out as a writer?
This “Quiet Niche” Pays a Consistent, Predictable Income…
Even if you’ve never been paid to write before!
Here’s how you can live the writer’s life NOW with quick, simple projects “sell without selling.”
26 Million Clients want to pay you month after month (and year after year)
While all businesses — in countless industries — could use this style of writing to their benefit, there’s a “sweet spot” Clients who will be most benefited.
In fact, they exist 26 million of these clients are in the United States alone.
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Frankly, it’s the largest writer’s market we’ve ever seen. This means that you have the chance to live. the writer’s life This is possible in practically any way you want.
Only a few clients (say 3 to 5) could give you a very comfortable life.
That’s because these 26 million prospective clients NEED this kind of copy on a regular basis. So they’ll be happy to pay you a retainer fee, month after month — year after year.
So, Who Exactly Are These Clients… And What Are the Lucrative and Repeating Projects You’ll Work On?
You’ll be helping professional service providers.
Simply put, that’s anyone who provides a service or their expertise — like accountants, lawyers, real estate brokers, architects, chiropractors, dentists, and coaches.
You just learned that there are 26 million service providers in the United States alone. That’s a lot of potential clients!
Even if you decided to write for only one specific type of service provider, you’d never run out of options.
Take accountants as just one example… there are over 1.23 million in the U.S. alone!
And there are millions more of other kinds of service providers in every industry imaginable — from life coaching to home organization — there’s bound to be a niche that fits your interests.
These professionals often work for themselves or for a small business. Their income is directly proportional to the number of clients they receive each month.
This is where you come in…
Many of these service providers don’t have the time or desire to constantly market themselves and drum up business. And even though they should, many don’t keep in touch with past customers who may hire them again (and refer them to others).
A large number of service providers rely on word of mouth as a way to get their customers.-Of-Mouth advertising to keep them busy.
As you can see, relying on words alone is not a good idea.-Of-mouth referrals to sustain and grow a business isn’t always enough…
So what’s the solution?
Hire YOU to create a simple, fun, and easy e-Subscribe to our newsletter
Module 1: Learn the E-newsletter Action Plan™
In Module 1, you’ll discover Michael’s proprietary system for planning and writing effective e-newsletters. (It’s SO powerful, he’s even trademarked it!).
His E-newsletter Action Plan™ is a single document that organizes all the pieces of each client’s e-All your newsletters in one place You can use this to organize your details, simplify your process, and create e-newsletters quickly.
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Using this system, you’ll be able to produce an e-In less than a week. (Remember the current going rate? As high as $800-$2,000 per.
You’ll also find out:
- Six reasons professional service providers are eager for an e-business.-newsletter now — and why they’ll gladly hire you to write it. These benefits will allow you to confidently and smoothly close deals with potential customers.
- How to measure your e-newsletter’s success. These are the facts that will prove your e-Newsletters are a way to bring in business for your clients. Turn that referral into repeat business. (Michael (We will show you how.
- Three BIG concepts — or “secrets” — to an effective e-newsletter. Michael They can be reached at “secrets” because they’re completely ignored by 95% of the people and companies producing e-Get your newsletter today. Use them and you’ll immediately shoot ahead of other writers.
There’s a lot more covered in this module: how to handle clients who think social media is killing email (it’s not!)… what to watch out for as you’re writing your e-newsletter… how to keep your clients excited and contributing… and much more. Finally, before moving on, you’ll see some real-World examples of e-newsletters.
Module 2 Michael’s Exact Process for Easily (and Quickly) Writing an E-Newsletter
Many people can send an email to a large number of people.
But an e-newsletter isn’t just an email. It should be something people expect, open, share, and read enthusiastically in order to be effective. Michael has perfected this process over the past 19 years… and he’ll pass it on to you.
This module explains: Michael This article will help you decide what topics to write about in your email-Newsletters that start with his “Two Hippo” Diagram for structuring each e-newsletter. You’ll find out how to:
- Write e-Newsletters that are both easy to read and strengthen the relationship between clients and readers should be simple. (This is the key to keeping readers interested and responsive… and impressing your client with your e-newsletter skills.)
- Reinforce your client’s position as an expert in the eyes of the outside world. This can be used to obtain referrals and repeat work. Never wonder where your next project is coming to you.)
- Create a lifetime’s worth of content (straight from your client’s lips) so you’ll never run out of material for your e-newsletter — or suffer from writer’s block.
You’ll find — as you apply Michael’s tips and suggestions — most of this will feel like second nature. That’s because, as a writer (or an aspiring writer), You already know more than you think.
Module 3: How To Write Like an Expert… Right Away
E-Newsletters are all about connecting to your reader. That’s why getting the “voice” — your client’s voice — to sound authentic is so important. This module explains: Michael This tutorial will guide you through the process of writing an electronic newsletter-newsletter like a professional. You’ll see how to:
- Fine-tune your client’s voice and write in a way that reflects what it’s like to do business with your client. This is key to writing an e-mail.-newsletter that gets results (like more leads and sales)… and it’s what makes your client want to work with you again and again.
- Find the right mix of promotional and. “real” Content for each e-newsletter. Too much promotional content, you’ll turn people off. Too little, and you won’t get anyone to respond or buy. Michael It will teach you how to do it right.
- Decide if you need an editor… Spoiler alert: There is no right answer… but an editor can save you time and energy — if handled correctly. If you decide to work with an editors, Michael This guide will teach you how to effectively hire and work with them.
Michael covers a lot more too: using stories and metaphors to add personal touches… strategies for using links to “reuse” your content… examples of these and a whole lot more.
Module 4: Making your E-Newsletters Look Amazing! Even if you don’t know much about design, newsletters look amazing!
Along with e-newsletter content, your clients will need a professional email template with all the right placeholders for the content…
This template can be used for anything from a simple text email to a complex HTML e-mail.-mail. Michael We will walk you through each option and help you make the right decision for each client.
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Now, don’t worry if you’re not a designer. You can outsource the design part (and pass that cost to your client) if you want to… but more about that in Module 6.
In This module, you’ll learn how to set-Up your e-newsletter for long-term success, answer your client’s design questions like a pro, and make decisions like:
- Which version of e?-Is it better to send newsletters in HTMLML or plain text to my client? (Truth is, there are benefits to both options… Michael They will help you understand them and help you make the right decision for each client.
- What to name your client’s e-newsletter. Although this may seem straightforward, it is important to help your clients identify their e-A newsletter is an integral part of creating something people remember and will read. Michael We will show you many examples from other popular electronica-Get the newsletters that will ensure you are on the right track.
- Should the entire article be included within the e-Newsletter or just a summary with a link to the site? Both of these approaches are common, but they each have their own pros and cons. Warning: Do this wrong and you’ll lose a lot of readers.
There’s a lot more in this module too. This module will show you how to make sure that you and your client get on the same page. Before you start writing — saving you time and energy and making your client happier with your services.
Remember that this module is primarily about the set-up process. So, it only has to be done once (when you first set up your client’s e-newsletter).
This set, as I mentioned earlier, is very versatile.-Up is a separate service to the monthly electronic.-newsletter… meaning you get paid more.
The going rate for setting up a client’s e-newsletter is $3,000-$10,000 (depending on factors like the size of your client’s company and the complexity of their e-newsletter)…
And, that’s on top of the writing fee which can be as much as $800… and even up to $2,000 per month for writing each issue.
Module 5: Sending an E-Newsletter and Growing the List
A client may have an existing relationship with you when you start working with them. “list” (A group of people who have granted permission for your client to email them). This might be a list of friends and family, a list of previous clients, a list of contacts, and so on — depending on your client’s business and the relationships they’ve built.
The bigger this list is — meaning the more names and email addresses on it — the better.
That’s why, in Module 5, Michael explains how you can manage the list your client gives you… and go beyond their expectations to add even more names to that list.
You’ll find out how:
- One well-Placed article (only 500-700 words can lead to dozens new e-Sign up for the newsletter-Ups mean more profit for your client).
- Creating a separate information page — a “landing page” — on your client’s website will boost sign-You can go up to the e-newsletter list… and what to include on that page. (Bonus: This can be offered as an upsell… at $500-$1,500 each!)
- How much information should your client request at sign?-up. (Hint) Knowing the answer to this question will position your as more than just “just a writer” In the eyes and thoughts of your client.
There’s more too: how to leverage social media, what to do about SPAM, and determining what to put in the “From” when you send your e-mail-newsletter. Tip: Pay particular attention here as your newsletter “From” The difference between a reader deleting an e-mail and deleting it is the subject line.-Open the newsletter
Module 6: Get Paid to Earn Your E-Newsletter Services
Now that you have a good understanding of how to write an e, it is time to start writing one.-Setting up the e-mail newsletter and content-newsletter, you’re ready to get paid!
This module explains: Michael We will guide you through selling your e-Newsletter services He’ll show you how to:
- Create pricing and packages that protect against the feast/famine cycle and set yourself up for predictable, long-term success.-Term income and success.
- Feel confident that you know what you’re doing and Right away, land-paying projects — even if you’ve had zero clients so far.
- Manage your billing and minimize the time you spend on administrative work, so you’ll have more time for writing (the profit-Produce a part of your work Michael Even outlines his invoices for you so you can copy his formula.
- Every word you write is worth more than the sum of its parts.-newsletter. Newsletter.-newsletter projects shorter and simpler… but you can use the content over again to get more exposure for your clients. (It’s called “repurposing” and when you do this correctly — as Michael will show you — you’ll make even more money per e-newsletter.)
There’s a lot included in this step-By-Step-by-step guide. There is no question unanswered.
Whether you’re already a working writer… or you’ve never been paid to write anything… you can follow Michael’s simple instructions to quickly offer e-newsletter services to clients… to the tune of as much as $800… and even up to as much as $2,000 per issue!
The best thing about the program is that it can all be accessed online. Instant access. So, whether it’s 2 a.m. or 2 p.m., you can be well on the path to earning a consistent and predictable income with e-In just a few clicks, you can receive your newsletters.
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