Michael Katz – How to Write for Professional Service Provider

Description

Michael Katz – How to Write for Professional Service Provider

How to Write for Professional Service Providers — Complete Course

Unlock the secrets to building a lucrative freelance writing business by mastering the professional service provider niche. This step-by-step program takes you from zero experience to landing high-paying clients, writing e-newsletters, and creating repeatable income streams.

Here’s What You Get:

SESSION 1 – The Professional Services Opportunity
Discover why professional service providers are the perfect clients for new and experienced copywriters alike. Learn how to target the best firms, position yourself as their “communications specialist,” and even use your inexperience to your advantage.

SESSION 2 – Positioning Yourself, Building Trust, Attracting Clients
Find your niche within a niche and define your ideal client. Overcome the fear of calling yourself an “expert,” craft a compelling bio, leverage testimonials, and avoid common mistakes new writers make.

SESSION 3 – Creating Profitable Copy Packages and Pricing Them
Master the art of pricing your services and designing income-generating copy packages. Learn when to charge per project, per hour, or with value-based pricing—and how to confidently raise your fees.

SESSION 4 – Attracting and Managing Professional Services Firms as Clients
Learn Michael’s proprietary client acquisition system to attract premium clients effortlessly. Discover how to identify problem clients, propose agreements, and kick off long-lasting, smooth relationships.

SESSION 5 – Creating E-Newsletters (Part 1: Getting Started)
Dive into the core offering that delivers consistent income: monthly e-newsletters. Understand their purpose, structure, and goals, and use Michael’s “E-Newsletter Action Plan” to keep every project organized.

SESSION 6 – Creating E-Newsletters (Part 2: Developing Content)
Master content creation for newsletters using the “Two Hippos” formula. Learn to match your client’s expertise to engaging content, develop the right tone, and write with clarity and authenticity.

SESSION 7 – Creating E-Newsletters (Part 3: Format, Delivery, Logistics)
Perfect the technical side of newsletters—from naming, design, and layout to scheduling delivery. Learn how to handle the entire process for clients and maximize the value you provide.

SESSION 8 – The Business Side of Your Writing Business
Run your freelance business like a pro. Learn how to set up fees, offer coaching and editing, showcase your services, and leverage a team to expand your capacity and revenue.

SESSION 9 – Beyond E-Newsletters: Proactively Boost Your Income
Turn monthly newsletters into ongoing opportunities. Repurpose content, price value-added bundles, and open the door to multiple high-paying writing projects for your clients.

SESSION 10 – Final Thoughts: What Really Matters for Success
Wrap up the program with Michael’s top insights from decades of experience, including the 5 greatest secrets to success in the professional service provider niche.

Why This Course Works:

This is more than a writing course. It’s a blueprint for building a profitable freelance business with predictable monthly income, high-value clients, and growth opportunities that extend far beyond e-newsletters.

Learn from a master who has spent over 20 years writing for professional service providers and turn your writing into a thriving, long-term career.

 

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