Michael Port – Get Booked Solid

Description

Michael Port – Get Booked Solid

Discover How You Too Can Get Booked Solid in Just 2 Days with Michael Port for a Price So Low You’ll Thonk Yourself On The Head in Disbelief!
Book Yourself Solid 2 Day Video Webinar Training Outline
Day 1: Sunday, September 12, 2010
11:00am – 2:00pm Eastern Time

Get Michael Port – Get Booked Solid download

(15-minute breaks will be held every hour.)
Your Foundation
Lesson 1: The red velvet rope policy of working only with ideal clients
Identifying Ideal Clients, the Duds and Everyone Else
Discovering What Turns You Off Or Shuts You Down
Defining Your Ideal Client So You Can Get More Of Them
Uncovering the Qualities Of Your Ideal Client
Creating Your Red Velvet Rope Policy
Learning Which Clients Fit the Profile and Which Don’t
Turning Mid-Range Clients Into Ideal Clients
Pruning Your Client List – a Perpetual Process
Working Only With Clients That Energize and Inspire You
Lesson 2: How to know why people buy what you’re selling
Learning the 3 Reasons You Must Have a Target Market
Discovering What a Target Market Really Is
Choosing a Target Market
Identifying the Urgent Needs and Compelling Desires of Your Target Market
Making Your Offers Investable Opportunities
Choosing the #1 Result You Create For Clients
Demonstrating the Benefits of Your Investable Opportunities
Financial, Emotional, Physical and Spiritual
Lesson 3: How to develop your personal brand so you’re meaningful and memorable
Finding What Makes You Uniquely You
Exploiting Your Quirks and Natural Talents
Crafting the 3 Components of Your Personal Brand
Your Who and Do What Statement
Your Why You Do It Statement
Your Tag Line
Thinking Bigger About Who You Are and What You Offer
Deciding How You’re Known in the World

Lesson 4: How to talk about what you do so you’re not confusing and bland
Why an Elevator Speech Could Be Killing Your Business.
Looking Like a Star With The 5-Part Book Yourself Solid Dialogue
The Long Version
The Medium Version
The Short Version
Getting Into a Book Yourself Solid Dialogue with Ease
Never Again Worrying When Asked, “What Do You Do?”
Day 1 Continued: Sunday, September 12, 2010
3:30pm – 7:00pm Eastern Time
(15-minute breaks will be held every hour.)
Building Trust & Credibility
Lesson 5: Who Knows What You Know and Do They Like You?
Becoming a Category Authority
Deciding What You’d Like to Be Known For
Finding What You Need to Learn and How to Learn It
Making the Mental Shift Into Expert Status
Harnessing the Power of Likeability
Leveraging the 4 Keys to Increasing Likeability
Establishing the Standard Credibility Builders
Discovering the Real Meaning of Marketing
Lesson 6: How to build trust with potential clients using the Book Yourself Solid sales cycle
Mastering the 6 Keys to Creating Connection
Profiting From the Always-Have-Something-to-Invite-People-to-Offer
Designing a Book Yourself Solid Sales Cycle Process
Using the BYS Sales Cycle to Unconditionally Serve Your Clients
Building Trust Over Time for More Sales
Choosing the Right Number of Stages for Your Sales Cycle
Getting People into Your Sales Cycle Faster
Making the Right Sales Offers at the Right Time
Automating Your Sales Cycle
Lesson 7: How to create brand-building products and programs to build your list, create passive revenue, and build your credibility.
Harnessing the Power of Information Products
Finishing Big by Starting With the End In Mind
Defining Your Product for Faster Production
Assessing the Need in Your Marketplace for More Sales

Get Michael Port – Get Booked Solid download

Choosing the Types of Titles that Sell
Following the 5 Steps to Creating Your Content
Pricing Your Products to Hit the Sweet Spot of Sales
Determining Which Should Be Free and Which Should Be Fee
Increasing the Speed of Your Sales Cycle
Discovering What Products to Create First and Why
Day 2: Sunday, September 19, 2010
11:00am – 12:30pm Eastern Time
Perfect Pricing and Simple Sales
Lesson 8: How to decide on the perfect pricing models and when and how to offer discounts and incentives.
Profiting from the 8 Professional Services Perfect Pricing Models
Exploiting the 5 Essential Pricing Objectives
Knowing When to Raise Prices
Knowing When to Lower Prices and Offer Discounts and Specials
Understanding that Pricing is What You Pay, Value is What You Get
Adhering to Pricing Regulations
Identifying the Value of a Service
Lesson 9: How to use the super simple selling conversation so selling is as easy and comfortable as a day at the beach.
Using and Loving the 4-Part Super Simple Sales System
Practicing Selling Without Pressure
Selling Without Sliming
Putting an End to One Step Selling
Selling with Integrity
Knowing for Certain When to Make Sales Offers
Reveling in Never Being Nervous to Sell Again
Day 2 Continued: Sunday, September 19, 2010
12:45am – 2pm Eastern Time
The Book Yourself Solid 7 Core Self-Promotion Strategies
Lesson 9: The Book Yourself Solid Networking Strategy
Profiting From the #1 Activity for Expanding Your Network
Finding Informal Networking Opportunities
Finding Formal Networking Opportunities
Nailing Networking Events – What to Do
Nailing Networking Events – What Not to Do
Increasing Your Network by Sharing Your Knowledge
Building Your Influence by Sharing Your Compassion
Enhancing Your Status by Sharing Your Network
Lesson 10: The Book Yourself Solid Direct Outreach Strategy
Creating Your Direct Outreach BYS List of 20
Sending Letters
Making Calls
Sending E-mails
Sending Postcards
Doing Whatever-it-Takes Direct Outreach
Making Personal Connections with Famous People
Promoting Through the Press
Creating Your Direct Outreach Plan
Lesson 11: The Book Yourself Solid Referral Strategy
Understanding What Really Makes a Quality Referral
Finding Referral Opportunities
Beginning the Referral Process
Understanding Why Clients Would Refer to You
Finding Where Your Referrers Make a Referral
Communicating How Your Referrers Should Make a Referral
Starting the Referral Connection
Following Up with Referrals and Referrers
Creating Your BYS Gang of 5 for Neverending Referals
Day 2 Continued: Sunday, September 19, 2010

Get Michael Port – Get Booked Solid download

3:30pm – 7:00pm Eastern Time
(15-minute breaks will be held every hour.)
Lesson 12: The Book Yourself Solid Keep-In-Touch Strategy
Developing Content for Your Keep-in-Touch Strategy
Choosing Your Keep-in-Touch Tools
Choosing Ezine Format and Layout
Deciding On Your Ezine Publishing Schedule
Avoiding the Biggest Mistakes People Make Sending Newsletters
Avoiding the Biggest Mistake People Make Using Facebook E-mail
Getting Attention from Cards, Calls, and Can-Do Keep-in-Touch
Becoming Known as a Connector in Your Field
Automating Your Keep-in-Touch Strategy
Lesson 13: The Book Yourself Solid Speaking Strategy
Learning Self-Promotion Speaking Strategies
Getting Promoted by Others Speaking Strategies
Booking Your Way Up the Association Ladder
Getting Booked to Speak and What You Need to Do It
Putting Your Presentation Together
Organizing Your Information
Knowing When Not to Use PowerPoint
Selling From the Stage; When It’s Cool and What It’s Not
Answering The Question: to Speak Or Not to Speak?
Lesson 14: The Book Yourself Solid Writing Strategy
Mastering the 5-Part Book Yourself Solid Writing Strategy
Deciding On the Subject
Choosing an Ideal Topic
Getting Your Articles Published Online
Getting Your Articles Published Offline
Submitting Your Articles to Directories
Writing the Query Letter
Helping Editors Help You
Lesson 15: The Book Yourself Solid Web Strategy
Mastering Website Basics
Answering the 3 Questions That Make a Website Work
Choosing from the 10 Most Effective Web Site Home page Formats
Implementing the 9 Book Yourself Solid Web Traffic Strategies
Promoting Through Marketing Partners
Leveraging the 2 Essential Principles of Visitor Conversion
Owning the Big Three: Facebook, Twitter and LinkedIn
Learning from Case Studies: Social Media Marketing Strategies in Action

Get Michael Port – Get Booked Solid download