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Mike Hardenbrook – Cold Email Masters

Discover How To Start Getting Sales Immediately With No Audience, No Ad Budget, & No JV Partners | taught by Mike Hardenbrook.

How Mike, a Father of 3 From Arizona, Built a $1.2 Million Dollar Business With Zero Audience & Zero Ad Budget

Mike used the same strategy Elon Musk used when building up Paypal.com.

Cold email.

It’s a marketing method that you don’t need any money or any more tools than you already have to start. If you have an email address, then you already have everything you need.

It’s also a scalable strategy capable of generating millions, even birthing an industry goliath such as Paypal.com

You might be thinking…

• Isn’t cold email blackhat?
• Is cold email the same thing as spam?
• Will cold email piss people off?

Like every other marketing method, there are ethical methods and unethical methods.

Cold Email Has Been Raved About By Forbes, FastCompany, Inc Magazine, Hubspot, Entrepreneur Mag, Business Insider, Mixergy, Tim Ferriss, & AppSumo

What’s the alternative?

Let’s compare blogging to cold email…

Cold email doesn’t require you to setup WordPress, install themes, plug-ins, and then write thousands of words. Cold email doesn’t require you to wait for Google to bless your site with 1st page rankings. Nor does it require you to beg for shares.

You can start cold emailing people tonight and have meetings or sales by tomorrow.

Skip right past all that effort of trying to build up traffic, generate leads, and convert them to sales. Jump straight to the getting of sales.

Compare cold email to paid traffic…

If you have a well tuned ad campaign, it’s much more automated and scalable than cold email. The problem is getting to the point where you have that automated highly profitable ad campaign.

It’s possible. We teach that here at DMBI.

We also teach cold email though, because nothing is cheaper, faster, or easier. You don’t have to risk an ad budget upfront, setup ad campaigns, watch them like a hawk, and hope for ROI.

Cold Email Skips Past The Arduous Process of Generating Traffic, & Jumps Straight To The Getting of Sales

But isn’t it kind of spammy?

Yes, if you do it wrong. If you tried hard pitching a product in every blog post that would be spammy too. However, everyone knows that there is a right and wrong way to do blogging.

The same goes for cold email.

When Elon Musk (or his employees) ran their cold email campaign to launch Paypal.com, they offered people free money to sign up. Do you think people were pissed about an email offering them free money? NO!

When you Do It “The Right Way” People Thank You For Emailing Them

In Cold Email Masters, Mike Hardenbrook, teaches you how to be a welcomed guest in people’s inboxes. Then how to turn those new relationships into quick sales.

• You’ll learn how to automagically insert local weather details so it looks like a personal 1 on 1 email
• How to get 10,000 targeted high quality prospects for only $179
• Turn every Slack group into your own private goldmine of prospects
• Consistently get 50% to 70% open rates with Mike’s proven subject lines
• Turn anyone’s Twitter followers into your secret garden of profit
• Find your competitors customers and turn them into your prospects for free
• How Mike used cold email to generate sales for a business idea before he even had a product or website
• Find an unlimited amount of prospects in places that refresh with new leads monthly
• The formula for writing cold emails that people thank you for sending

What Types of Businesses Can Use Cold Email

Services

Cold email is a no brainer if you sell services or software. Imagine the house maid who cold emails everyone in her neighborhood with quick tips to remove the oil from their driveway, and then offers to do it for free. Or the SEO guy who emails website owners with a unique tip on how to score a few high quality backlinks and then asks to setup a call.

Services is what Mike was selling when he built GrowthGeeks.com to a million dollar company with cold email.

Software

Software also works great, because it’s just like services. Software does something for the user. What makes software better than services is often you pay less or only once for the software. Salesforce.com pretty much pioneered cold email selling and it’s how they built themselves into a billion dollar company.

Podcasters

What better way can you think of to land the best interviews, than cold email? If you were good at finding email addresses, writing great subject lines, and automating cold email you could easily fill up your podcast with guests. John Dumas used a lot of cold emails in the beginning days of his podcast, EntrepreneurOnFire.

eCommerce

It’s not easy to sell ecommerce products through cold email, but it is easy to find influencers who will promote your products. Cold email is the best way to land new relationships with market influencers or youtubers who can promote your ecommerce products.

Speakers/Consultants

If you are a speaker or consultant, cold email can make you a ton of money. As a consultant or speaker you can use clever cold email campaigns to land new speaking gigs. Which as you know, will land you more consulting clients. Jeff Yalden, world famous youth motivational speaker uses cold emails to book over 180 days a year on stage.

Cold email works for any business that owns their own product or service.

The only types of businesses I would recommend NOT buy Cold Email Masters are…

• Affiliate Marketers
• Network Marketers

Why Are Most Cold Email Courses More Expensive Than Cold Email Masters?

This could sell for $2,000, Mike Hardenbrook easily has the credentials to demand that.

However, this course is not his business. He is not a coach or consultant. He has multiple successful companies, and this course is a passion project for him.

$500 makes it accessible to anyone. It’s also high enough for Mike to keep it updated as well as respond to discussions inside.

I think it’s the fairest price for this course.

If you are a service provider, you’ll make back the cost in one client. If you sell software, you’ll make it back in your first 100 emails, which basically takes about a weekend.

For eCommerce types, if you land just one Youtuber or influencer to post about your product, this course will pay for itself multiple times over.

“As an experienced media buyer, my normal go to is paid traffic. But Mike’s email system has helped us tremendously to add new acquisition and revenue streams.”

Robbie Jack, CMO Fitbot

Whenever You Have Questions or Need Someone To Look Over Your Work, Just Ask In Our Private Slack Group

You’re going to have questions, obviously.

Our slack group makes it easy AND FAST to get your questions answered. Just download the mobile Slack app and now you’ve got an expert in your pocket.

Whenever you have a question, just pull out your phone, open the Slack app, and ask your question. It’s like being able to text message a pro media buyer whenever you are in need.

Answers come in fast too, because with Slack you can “tag” a person to notify them. Sometimes I’ve answered questions within minutes, others within a couple hours.

If you’re not familiar with Slack, you’re going to love it. Slack is far superior to Facebook groups because we have separate sections for different topics, it’s searchable, and there’s the Slackbots.

Our Slack group is filled with members of all ranges of skill, from newbies to multi-millionaires.

I know of at least 3 multi-millionaires who regularly participate in the group to help answer questions. There’s also guys with skills in other areas like coding, design, and more.

What’s it worth to you to have millionaires and ad experts quickly reachable?

Course Curriculum

Module 1: Cold Email Bootcamp

How to Take Action with This Course

The 4 Core Principles to Build a Sales Machine

How to Use Cold Email to Grow Your Business

The Cold Email Mentality

Who Uses Cold Email Successfully

Debunking the Myths

Types of Cold Email Campaigns

 

Module 2: Best Practices with Cold Email

Intro to Targeting with Cold Email

Targeting with Cold Email

Lets Create Your Perfect Prospect

Customer Persona Worksheet

Customer In Context by Steve Blank

 

Module 3: DIY Prospecting (Like a Boss)

Intro to Prospecting Like a Boss

DIY Prespecting Benefits and Drawbacks

Purchasing Leads: Benefits and Drawbacks

DIY Prospecting Built to Scale

Types of Emails We Want

Prospecting Apps and Extensions

Prospecting Google, Linkedin, Directories, and Forums

Prospecting Competitors, Angellist, Product Hunt, and Twitter

Super Fast with Linkedin

Turning Directories into Emails

Targeting Based on Software

The Twitter Hack

My Secret Source

Scrubbing Your Data

Scale Wining Sources with Outsourcers

Instructions for Organizing Data Sources

 

Module 4: Purchasing Prospect Leads

Do You Need Any Help?

Types of Lead Brokers

Calculate Your Estimate ROI

Outreach and Working with a Rep

 

Module 5: Writing Irresistible Cold Emails

Writing Irresitible Cold Emails

Defining Your One Thing

Content, Length, Spacing, and Punctuation

The Connect-the-Dots Formula

The Soft Touch Formula

3 Levels of Personalization

Your Call to Action

Quick Hack for Composing Emails

Subject Lines that Get Opened

The Do’s and Don’ts

How to Address Your Recipients

Signatures and using PS, BTW and FYI

Spot Checking Your Emails

Compliance and References

Compliance – Can-Spam Resource

 

Module 6: Follow-up Sequences that Convert

Follow-up Sequences that Convert

How Many Follow-up Emails to Send

Is Your Sequence Annoying?

Follow-up Sequence Breakdown

Sending Cadence

Using Humor in Your Follow-ups

 

Module 7: Delivering Your Email at Scale

Ready to Hit Send!?

Sending Emails with a Plan

Apps to Send in Bulk

Setup Your Email Alias

Hacks to Bulk Import Your Prospects

Formatting Your Templates

How to Send Custom Emails in Bulk

Setting Up Follow-up Campaigns

Typical Open, CTR, and Bounce Rates

Setting Up Seed Accounts and Do Not Mail Lists

You Did it! Final Thoughts

Join Our Private Slack Group

 

Slides and Cliff Notes

COLDEMAILMASTERYCLIFFNOTES

COURSE SLIDES

Cold Email Masters Workbook

 

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