Mindy McHorse – AWAI – How to Use Copyediting for Career Advancement and Side Profit
$62.00
“This course is available and delivery within a few hours!”A report from the BBC showed one company in the UK was losing HALF its sales — until it corrected a spelling error on its website…
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Mindy McHorse – AWAI – How to Use Copyediting for Career Advancement and Side Profit
Let other writers land assignments… meet with clients… do all the research… and write the copy…
The Hidden “MVP”
of Every Marketing Campaign
Writing is a solitary activity…
This ability to be completely alone… anywhere in the world… and get paid to “create.”
Some writers are drawn to this romantic notion…
While others — especially introverts — simply enjoy the solitude, and the freedom to work at their own pace.
But just because copywriters write alone, that doesn’t mean they work alone.
Even the best copywriters rely on others…
Including a copy chief… marketers… and the hidden “MVP” of the entire copy process…
We call this person the copyeditor.
And even though copyeditors typically stay out of the spotlight…
There’s a reason they’re so valued by marketers and copywriters…
And why they’re trusted as the last person to “touch” the copy before it gets published.
Because without their “fresh eyes” and attention to detail…
It’s impossible to be certain the copy is on target, free of errors, and ready to make the biggest impact.
So without their fine-tuning the final result, the copy that gets published is weaker…
Sales, leads, and engagement fall…
And the business suffers.
No Copyeditor = A Nightmare Scenario
A report from the BBC showed one company in the UK was losing HALF its sales — until it corrected a spelling error on its website…
What a nightmare!
And to think how easily they could’ve avoided that situation with more careful editing!
They’ll never recoup the money they left on the table.
On the other hand, Master B2B Copywriter Steve Slaunwhite has seen conversions DOUBLE thanks to skillful copyediting.
When a copyeditor “swoops in” to lend their expertise before the copy is published…
Everyone working on the marketing campaign gains peace of mind…
Confident that every word is clear…
Accurate…
On target to the right audience…
And consistent with the company’s style.
As a copyeditor, your superpower is taking the fruits of the copywriter’s labor — and making them even more POWERFUL!
That’s why the Crowd Content Blog says…
“Investing in copyediting services is like supercharging your copywriter; their talents are suddenly magnified and, at the same time, given extra focus until your vision is expertly tailored for maximum connection, conversion, and engagement.”
Bottom line…
A great copyeditor is crucial for any serious business that wants to communicate effectively with their customers and prospects.
We’ve long understood that at AWAI.
That’s why I “max out” the bandwidth of the top copyeditors we work with.
We publish an extraordinary amount of copy and content…
And for skilled copyeditors I trust, I’ll fight tooth and nail to lock up as much of their time as they’ll give me — and pay them VERY WELL for it!
Once you establish yourself as a skilled copyeditor, clients rely on you…
Because you’ll own a valuable skill set most writers DON’T possess.
But what does a copyeditor actually do to have so much impact?
Let me show you…
Get How to Use Copyediting for Career Advancement and Side Profit download
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