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Molly Pittman – Smart Social Media
Original price was: $1,497.00.$142.00Current price is: $142.00.
In this course you will learn the same 5-step I.C.O.S.A. Social Framework that Laura Palladino used to help build a $125 million brand.
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Description
Molly Pittman – Smart Social Media
Ready to turn your βbusinessβ into a sustainable brand?
Get a step-by-step process for producing, amplifying & monetizing content that attracts a loyal following & generates consistent growth.
In this streamable*, 13-module course you will learn the same 5-step I.C.O.S.A. Social Framework that Laura Palladino used to help build a $125 million brand.
Updated Curriculum
Get 13 modules of freshly updated strategy sessions, how-to tutorials and Q&A recordings.
New Resource Library
With step-by step worksheets & templates to guide you through every module.
Set Your Own Schedule
And go at your own pace with on-demand access to the most recent semester of Train My Social Media Manager.
Pay 50% Less than Train My Social Media Manager
For the exact same training videos, Q&As, worksheets & more.
Ready to unlock the next level of scale?
SocialΒ is the key.
You might be wondering,Β βIs social media still relevant to a modern digital brand?β
Social isnβt justΒ relevant; itβs probably the most important part of a sustainable marketing strategy, and itβs usually the missing piece of the puzzle for brands that have plateaued and want to reach the next stage of growth.
A solid social strategy will help you:
Make Facebook your friend.
Did you know social sitesΒ donβtΒ like you taking users off their platforms? Thatβs why they make it so hard to scale those ad-to-offer campaigns you run to cold traffic. So instead, use ourΒ Engage & FilterΒ Method to segment your fans with content (which social sitesΒ love) then monetize them with offers. Thatβs how we dropped our CPA by 50% and got 2,000,000 free impressions.
Stand out from the competition.
The more crowded the marketplace gets, the harder it becomes to offer a product or service thatβs truly unique. Most competitors can match you on price, shipping and features, but if you use content to establish your authority in the marketplace and build a community of loyal fans β like BOOM!βs 355,000 Facebook fans and 700,000-person email list β thatβs something theyΒ canβtΒ copy.
Future-proof your brand.
A brand without content is just a βbusinessβ, and a business can stop working at any time: they have no way to get repeat purchases or grow a customer base, making them vulnerable to platform updates and algorithm changes. A real βbrandβ has a strong email list, authority in their market, and a community of loyal fans who buy their products again and again. This makes them practically bulletproof to changes in the marketplace.
Supercharge every part of your marketing.
The results of good social marketing donβt stop at your Facebook page; it helps every part of your business including your ads, emails and website. These all rely on a stream of fresh content, and a good social strategy produces those for you. Not only did BOOM!βs social generate $2.4 million in directly attributable sales, it also provided the content for our most profitable ad and email campaigns.
Hereβs the framework we added to our social strategy to generate $7.5 million worth of sales & visibility in just 12 months.
Last year, we used the I.C.O.S.A. Framework to generateΒ $2.4 millionΒ in direct sales from organic social.
But, by leveraging this same social content in ads and emails, we generated anΒ additional $5.1 million, bringing social mediaβs total impact toΒ $7.5 million in valueΒ across the business β not bad for a 5-person team!!
- 5-Step I.C.O.S.A. Social Framework
- ο ΌSTEP 1: DEFINE YOUR BRAND VOICEIdeation:Β Start by listening to your customers (and your data) and join the conversation theyβreΒ alreadyΒ having.
- ο ΌSTEP 2: IDENTIFY MAJOR CONTENT THEMESCreation:Β Produce content that drives that conversation and captures customer attention.
- ο ΌSTEP 3: MAXIMIZE CAMPAIGN VISIBILITY & IMPACTΒ Optimization:Β Optimize your creative so itβs easily accessible on every platform your customers use.
- ο ΌSTEP 4: LEVERAGE ALL PLATFORMSΒ Syndication:Β Post content on all relevant channels and in all media formats.
- ο ΌSTEP 5: SCALE THE WINNERS. UPCYCLE THE LOSERS.Β Amplification:Β Use paid ads to amplify your content to engage more customers and grow the conversation.Β Repeat for scale.
I.C.O.S.A. is a simple, 5-step process that turns scattered Facebook posts and ineffective tweets into a high-impact social media machine.
And the value of this framework doesnβt end with social media. This machine can be the engine that drives every department in your business.
Because not only do these campaigns produce measurable dollars for our brand, they also produce the content that we use in all of our top-performing ads and emails, as well as on our sales pages and throughout our website.
Now, we want to teach you (or your employee)Β how to master this frameworkΒ so you can build a social team that drives substantial growth for your business.
All YOU need to do is commit to learning and implementing the material in this on-demand course.
INTRODUCING:
A streamable training that teachesΒ anyoneΒ how to run social media marketing at a high level.
Smart Social combines 13 modules of updated strategy sessions, how-to videos and Q&A recordings with a brand new resource library of worksheets and fill-in-the-blank templates.
Thereβs never been a better course to learn the complete skillset of a professional social media manager.
How Smart Social Will Help You Succeed
- ο »Your InstructorΒ Laura Palladino is an educator at Smart Marketer and the Marketing Director of a $46 million-per-year brand. Youβre in great hands!
- ο »New CurriculumΒ The entire course has been updated to reflect the latest changes to platforms, algorithms and winning strategies β so you know youβre getting the industryβs most up-to-date training.
- ο »How-to VideosΒ Detailed tutorials to help you implement everything you learn so you can create, launch and manage 7-figure campaigns.
- ο »Resource LibraryΒ Fill-in-the blank worksheets, templates and calendars to guide you through every module and milestone. These are the same resources Laura uses on a daily basis.
- ο »Recorded Q&AsΒ for each module where Laura answers student questions from our most recent live semester and gives feedback on their work.
- ο »Guest ExpertsΒ To help you supplement your social skills, we brought in 4 industry pros to teach you about branding, design, project management and content marketing.
- ο »Weekly action itemsΒ To hold you accountable and help you reach your goals.
- ο »You choose your speedΒ All marketers are different, and Smart Social gives you the flexibility to complete this course around your busy schedule.
- οPLUSΒ $591 in BonusesΒ When you join Smart Social, you get our Ambassador Blueprint ($397 value) and 2 months of Zipify Pages ($194 value) for free.
Course Curriculum
Over 13 modules you will learn how to implement Lauraβs 5-step I.C.O.S.A. Framework for growing any brand with social media β whether you run an 8-figure brand or youβre building a team from scratch.
Each session mixes strategy, implementation and feedback to give you a clear path to success in your social media journey.
SESSION 1. Think Like a Social Media Manager
SESSION 2. Forging Your Brand Identity
SESSION 3. Finding Your Customer Avatar
SESSION 4. Setting Social Media Goals
SESSION 5. Content Strategy & I.C.O.S.A.
SESSION 6. Content Ideation
SESSION 7. Content Creation
SESSION 8. Content Optimization
SESSION 9. Content Syndication
SESSION 10. Content Amplification
SESSION 11. Content Data & Analysis
SESSION 12. Customer Communication
SESSION 13. Giveaways
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