MOZ – SEO COMPLETE COURSE (Series)

Description

MOZ – SEO COMPLETE COURSE (Series)

What’s the SEO Essentials Certification series?
In a nutshell, the series is an on-demand instructor-led, six-part course that combines comprehensive, fundamental SEO education with actionable ways to implement your newfound skills using Moz Pro. You’ll receive six hours of content guided by your instructors, test your knowledge with exams at the end of each of the five sections, and top it all off with shiny new credentials to share with your professional network, clients, and stakeholders.

Who should take this course?
These courses will be integral for anyone looking to learn and implement SEO quickly and efficiently, with the added benefit of maintaining proficiency over time.

What can I expect to learn?
Whether you’re launching an internal SEO team or leveling up your marketing skills, this class covers everything you need to get started. By the end of this course, you’ll be able to develop a competitive SEO strategy and apply foundational skills like page optimization, link building, and more.

Guided by your instructors, you’ll dive deep into each of the core topics that comprise good SEO:

• Fundamental SEO concepts
• Keyword research
• Page optimization
• Link building essentials
• Reporting on SEO

Within those topics, you’ll uncover even more key highlights:

How do search engines determine the value of a site?
How to identify good keywords and map them to semantic topic groups
Recent trends such as voice search
How SEO fits in with the sales funnel
How to prioritize SEO tasks
How to determine your most valuable content
How to evaluate links
Essential reports to measure the impact of SEO
In-depth application of SEO principles and practices in the Moz tools
In each course section, you’ll complete tasks and take quizzes to test your knowledge along the way, culminating in a final exam (yes, just like in school!). Once you complete each course and earn a passing score on the final exam, you’ll earn your Moz Certification in SEO Essentials, which you can display with pride on your LinkedIn profile!

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