Nick Shackelford – How to Run Facebook Ads 2.0

Not long ago, if you knew how to run Facebook ads you could pretty much grow any kind of business and write your own ticket as an online entrepreneur, even if you were a total beginner!

Then in 2021, privacy policies changed, and the ios14.5 update rocked the online business world, cratering conversions for even the savviest of marketers. There was no “quick fix” no matter what some overnight, self-proclaimed “guru” told you. It’s taken years to get it right again.

HERE’S WHY MANY PEOPLE STILL HAVEN’T “CRACKED” FACEBOOK YET…
Here at Foundr we’ve worked with thousands of different businesses. From ecommerce and digital products, to service, software, and everything in between.
AND ALMOST ALWAYS, THE ONES WHO ARE CRUSHING IT THE MOST ARE RUNNING FACEBOOK ADS.
And those who have “roller coaster” sales, or struggle to really scale as fast as they believe they can…are typically struggling with Facebook ads because of…

#1: CONFLICTING ADVICE:
One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.
#2: BUILT TO FAIL:
Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads…you start here.
#3: LACK OF TIME:
What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.
#4: NO KEY METRICS:
What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.
#5: OVER-CHARGING
AGENCIES:
Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.
#6: ROLLERCOASTER ADS:
Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.
#7: NO PROVEN PROCESS:
Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners…it doesn’t take long till you hit a home run and change your business forever.
#8: INACCURATE TESTING:
Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.
#9: INCONSISTENT
ENGAGEMENT
Unable to pin down why your ads aren’t getting as much engagement as they should.
#10: SKYROCKETING COST:
Watching your ad costs skyrocket but not knowing why or what to do about it.