Description

Paul Xavier & Anthony Gallo – The 1 Day Script Program

The Four Part Writing Process

Everything you want to know about writing & storyboarding a script that generates an ROI in a 1-day bootcamp!

Part 1: Research

Why We Select An Ideal Client Avatar

• How to identify the problems & desires your ideal clients care about most
• Understanding the reasons people buy ANYTHING

Mapping Your Avatar + Offer

• 13 questions we answer that allow us to write NERVE-STRIKING scripts
• Mapping all the emotional + logical reasons your avatar wants your offer
• Prioritizing the most valuable way results of your offer
• Practice Exercise: Ideal Client & Win Win Offer Immersion

Part 2: Brainstorming

The Irresistible Script & Storyboard Template 

• Download the same exact script we’ve used to generate million in sales for our businesses and our clients
• Practice Exercise: Download the Irresistible Script & Storyboard Template

Brainstorming Your Attention Getter

• Proven methods for immediately capturing attention
• Example hooks we’ve used
• Practice Exercise: Developing your extremely powerful attention getter

Identifying The Gap 

• All offers either solve a problem or help a client experience a desire which is what we call “The Gap”. In this module we discuss how to communicate the gap your avatar is trying to bridge.
• Widening the gap from slight annoyance to HUGE DESIRE
• Exercise: Brainstorm ways to identify the gap

Identifying Your Unique Solution

• Now that we’ve crystalized the gap your offer can solve, it’s time to position your offer as the ULTIMATE solution to that problem.
• How to hone in on your Unique Selling Proposition
• Exercise: Call out to your offers Unique Selling Proposition

Call To Action

• Now we want to explicitly tell our viewer what to do next!
• Different call to actions for different sales processes.
• When to introduce the call to action and how to make it NON-Salesy
• Exercise: Write your CRYSTAL CLEAR call to action

Part 3: Dimensionalize

Creating your “Comparison Stack”

Creating a “Results Stack”

Crystalizing your Unique Selling Proposition

How to leverage HUMOR

How to validate your claims

Adding visual demonstrations

Objection prevention scriptwriting techniques

Part 4: Finalize

Bringing It All Together

Organizing your script for the highest resonance

Writing the exact, word for word script that will turn strangers into clients

Exercise: Finalizing your first draft

Getting Feedback From A Friend

• We never finalize a “script” until we’ve gotten feedback on it. It’s so important not to spend time shooting, editing and releasing a script that no one has heard.
• Exercise: Jump on the phone or Zoom and read through your script + get feedback from a friend

Who This Course Is For

• You want to MASTER the skillset of writing video scripts that produce fantastic Return-On-Investment (ROI) for your clients.
• If you’re on a time crunch and need to write a profitable video script in the next 48 hours and are willing to do the WORK ! We’ll show you our proven process and give you step-by-step action items — BUT — you still have to write the script my friend!
• ​You’re willing to put in some work – this program works when you do. If you plan to invest in the program and get to it whenever you get to it, Youtube is a better place to procrastinate.

Who This Course Is NOT For

• You cannot dedicate 1 full day to write the ultimate sales script + storyboard for your business.
• You are looking for a comprehensive program on video distribution & paid advertising on Facebook, Instagram, Youtube, Google, Etc… This program goes in-depth into writing & storyboarding video scripts that produce an ROI and the bonus program 14-day filmmaker will show you step-by-step how to ACTUALLY shoot, direct & edit the video. — BUT — we do not cover paid advertising in this program .
• You do not care about speed. This program is developed for people that want to develop this incredibly valuable skillset in the fastest timeframe possible . There are better programs out there for those of you who have an infinite amount of time and no real need to move quickly.
• If you are NOT willing to ask for constructive feedback. The most profitable video scripts are rarely written by someone isolated in a log cabin with no internet or running water… Instead they are developed by feedback from potential or past clients who desire the offer.

 

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