Perry Belcher – Email Stacking Formula

• You have little to no experience
• You have no team
• You’ve never owned or run an email list before
• Your clients are on all kinds of different email platforms
• You don’t have any fancy tools or subscriptions claiming to make email easier

Almost every other email marketing program fixates on either email copy or what I call email mechanics (the technical parts)…

You may learn a little trick or two here and there, but it’s not going to get you very far.

It might even land you on a blacklist.

Sadly, it’s not even their fault for teaching you bits and pieces of the big picture…

…And I don’t think they are trying to rip you off either.

Email marketing is HARD.

Most people just don’t understand the whole picture well enough to teach it.

But the truth is that without BOTH great copy and great mechanics – it’s absolutely HOPELESS.

You can spend thousands of dollars and hours of your life on other email marketing courses and still not be able to put all of the pieces together to get the end result (more money)…

What good is your email getting written and sent if it doesn’t get delivered?

What good is putting the effort in to getting your email in the inbox if it doesn’t get opened…

…Even if your email DOES get opened, how do you make money if your prospects don’t read it and click?

What good is your email getting written and sent if it doesn’t get delivered?

What good is putting the effort in to getting your email in the inbox if it doesn’t get opened…

…Even if your email DOES get opened, how do you make money if your prospects don’t read it and click?

You can see where I’m going with this.

If you don’t write GREAT emails, send them PROPERLY and have your tech “ducks” in a row…

You’re wasting your time and losing money!

My point is that without ALL 4 pillars of email put together, they are all pointless.

But get them all together and get them right?

WOOOOOW Nelly – you’re cooking with gas then.

They don’t need to be perfect either…

I have a saying that “half ass is better than no ass at all”…

…and it’s 100% right…you could take what you learn from Email Stacking Formula, apply most of what you learn for each pillar and SKYROCKET your email revenue…

It doesn’t have to be “perfect”, just done.

That’s the key though – you have to have ALL 4 pieces in place…

Otherwise, forget it – maybe this whole business thang ain’t for you…that’s okay too!

We can’t all be geniuses

If you haven’t figured it out by now, this is way deeper than hitting send on your email campaign.

This is about making sure your emails end up in the priority inbox and SEEN…

And trust me, the solution is a lot more complicated than your grandpa’s whitelisting campaign.

There are people out there whose entire JOB is to find ways to block your email from getting delivered…

And even if it does get delivered, it’s likely going to end up in the promotions tab or even worse – SPAM or JUNK…

We can fix that together though, don’t worry

Now, the next step is no picnic either.

You need your prospects to open your dang email, or you’ve already wasted the effort from step one.

This is a lot trickier than it sounds.

You have just milliseconds to capture your prospects attention or you are dead in the water.

Good luck stealing the attention away from those “single moms in your area” emails

Those suckers are good email marketers.

Once you’ve conquered step one and step two…you’re faced with an entirely NEW challenge…

I bet you’re starting to see why most people just give up.

Now, you’ve got your email sitting pretty in the priority inbox, and you’ve somehow managed to get them to click on your email…

They are almost to your call to action…

Then BAM.

They hit the back button and you’ve lost them for all of eternity…

Not really, but you’ve lost money that was right there at your fingertips…

Stings a little right?

Let’s work on that

Let’s say you’ve gotten your email in the inbox, they’ve clicked on your email…

And by some miracle they’ve actually read it.

What’s next?

They have to click the damn thing.

This is where SO MANY marketers get mixed up…

It’s the point of no return.

Make or break

Game 7 of the finals…

If they don’t click – you got nothin’ bud.

Maybe you can email them again later with another crack at it…but that’s a big maybe.

Chances are, the prospect actually wanted or even NEEDED what you had, but you just didn’t tell them or make it easy to take the next step.

Simple as that.

Ouch.

Think of all of the emails you’ve sent out…

Now think of all the money you’ve left sitting on the table because you didn’t get one of those parts right…

Wanna do something about that?

I’ve figured it all out and put it into a system that my Belgian Malinois puppy could figure out…

Mind you, the dog is smarter than some of my kids.

Unlike other agency or services business models though, providing email services to clients is a piece of friggin’ cake…

Other models like SEO, paid media or a few others…

• Are hard to pitch because you’re the prostitute (this will make sense in a second)
• The ROI can be hard to see (or can take too long)
• You may be the FIRST expense to get cut
• There’s no secret sauce, and you can be replaced at any time…

But not with the complete Email Stacking Formula…

• The critical “ONE SCREEN method” of getting your opt-ins back over 60% even with bad copy.

• The “Sneaky Little Image” trick that you can make on the push that DOUBLES CTR on any email.

• The Gauntlet “Pre-Launch” Strategy that 5X’ed an OLD knife promotion for us in re-launch.

• The “Bleeding Lead” strategy that increases open rates one even boring mails by 200-300% (Used by Fox and CNN daily).

• The “Opinionater” Our HIGHEST click through method that typically delivers over 50% CTR’s and seems to NEVER stop working.

• How to “Statically Automate” auto responders in every form of occasions that you use so that your business is truly running on autopilot.

• Discover how to embed “Trigger Point Data” in all your landing pages, emails, bot conversations, retargeting sequences, SMS and push notifications that act like little homing devices to being a continual flood of buyers right to your door.

• How to use “Pre-Suasion Emogis” with VERY specific intent to condition the reader to buy even BEFORE they open your email. Robert Cialdini PERSONALLY taught me this over a lunch in Newport (Brilliant).

• The Perfect “Communication Stitching” system to fire a different message through a different barrel every day that still supports one message and one action…