Peter Tzemis – Conversion Cinematics

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Peter Tzemis – Conversion Cinematics

A Few Short Years Ago, I Had Nothing. I Was No One. And I Could Barely Write Copy, Let Alone Scale A Business.
I was floundering. Barely making money, trying to launch business only to fail over and over again.

I tried it all. SEO, freelance copy, ghostwriting, media buying…

Heck I even launched my own CBD brand (which failed miserably).

And I was at a loss.

Just a few years before I was on top of the world. I had sold my business at 22, straight out of university and thought I had made it.

And now I could barely make a buck online.

I knew it was a low moment when I applied to a writing job at a sports newscenter in Toronto, Canada.

Then everything changed.
I was hired by Traffic & Funnels as a junior copywriter.
The Catch? I Would Only Get Paid If I Could Beat Their Control.
And now this wasn’t any control.

And this wasn’t just any offer.

It was the inbound closer offer. The same offer that was already doing 500k per month on ice cold traffic.

It was written by 2 of the best in the world…

Dan Ferrari & Robert Bennet.

And I had to beat it.
I knew by looking at the copy, I wouldn’t be able to beat it. It was flawless.
And Printing $500,000 Per Month Already
For 2.5 months I tried every marketing angle under the sun…

New headlines…

Leads…

Closes..

Every single one failed.

I was at a loss.

If I didn’t beat the control, I would have no money coming in, and I needed cash.

But really it was more than that.

I had two choices:
Beat The Control Or Leave Internet Marketing And Get A 9-5 Job
But really, it wasn’t a choice.

I had spent my whole life being online. And I wasn’t about to quit now.

And so I remember sitting down one night, and asked myself probably the most important question of my career.

A question that would make me a millionaire just 2 short years later…

Launch 5 companies…

And become the go to authority on beating controls and split testing.
I asked myself:
“How Do You Beat A Control WITHOUT Changing The Copy”
I started to study other funnels, offers, and VSLs everyday.

And little but little, I started to notice patterns.

The highest grossing offers, regardless of the niche…

All had certain elements in common.

(I would later call these elements conversion cinematics, but we’ll get to that in a moment)

Day by day I started to make a list of these 41 visual split tests…

And understood they had one thing in common.

“Archive: https://archive.is/hq9f0”
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