Philip Morgan – The Positioning Course

Description

Philip Morgan – The Positioning Course

The Positioning Course
I’ve built an online positioning course for you. The goal is to help you move from a generalist position to focused specialist with minimum risk, maximum speed, and more structure, support, and accountability than my book is able to offer. And with less cost than my Positioning Accelerator Program involves.
Details:
The price is $399.
The course uses a combination of video lessons, assessments, and hands-on work to help you improve your market position.
This course has two forms of support:
A Slack group for asynchronous questions
Short video calls with me (lightning coaching sessions) to troubleshoot specific issues
This course has lots of structure to help you succeed:
A single, specific, easy process for moving from generalist to specialist
Easy procedures for reducing overwhelm and making a good choice about narrowing your focus
Troubleshooting exercises to help you get unstuck if you get stuck
An automated, personalized email nag-bot to nag you into making progress if you get distracted, lose momentum, etc.
Before I’ll let you buy the course you’ll have to fill out a brief application form (below). I want to make sure this course is right for you, so I’ll ask a few questions about your background and goals to make sure it is.
Course Outline
Module 1 Academic
Results of positioning
Classical definition
More useful understanding
Moving market positions
What positioning is NOT

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Module 1 Practicum
Why positioning matters, from a practical perspective
Module 2 Academic
Criteria of a strong market position
Troubleshooting niche selection
Positioning statement format options
Understanding differentiation
Common market positions & examples
Developing your positioning statement
Module 2 Practicum
Create a shortlist of 2 or 3 market verticals you could focus on. If you have 1 clear best choice, skip the next step.
Stress-test your market vertical options.
Draft multiple positioning statement options using provided templates.
Module 3 Academic
Why research?
Research tools
Research procedures
The right questions to ask
Analyzing and beginning to apply your findings
Module 3 Practicum
Build a market research outreach list
Construct email sequence to arrange research interviews
Conduct 5 or more market research interviews
Iterate positioning statement based on research findings
Module 4 Academic
What is the goal of your website?
Recommended approach for lead generation
Phased approach to creating website content
Site creation mistakes
Copywriting mistakes to avoid
How to approach copywriting instead
About proof elements
Useful CTAs
Examples
Module 4 Practicum
Build out lead-generating website content using a very prescriptive, helpful template

Get Philip Morgan – The Positioning Course download