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Regina Anaejionu – 3-Day Thought Leadership Content Strategy Course
$52.00
“This course is available and delivery within hours!” You will also uncover what phase of thought leadership you are in (emerging or refining) and what you need to focus on if you’re building your platform from scratch vs. tweaking or pivoting an already established platform.
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Description
Regina Anaejionu – 3-Day Thought Leadership Content Strategy Course
Salepage: https://archive.ph/WdruQ
You’re invited to an intimate 3-Day intensive to carve you The thought leadership path Content roadmap The next 365 days.
You want to be a thought leader. Solve the most important and meaningful problems For your clients or the community, right?
However, to make that happen on a large-scale, you need to publish your ideas to get people to take an interest in them.
And here’s the thing about that:
When you publish your ideas online, or in print you create content that is either interesting or useful. depreciates (lost value over the course of time) appreciates (gains value).
This 3-day course is the right place for you if you’re not interested in only prioritizing content that depreciates It is published immediately after it is published (think: most social media content).
Just as simple as that. new car loses value Once you have it on the lot, you can start to drive it home. social media content loses value seconds/minutes/hours after it’s published. In a matter of days, a single piece or social content can lose its value.
Though content that depreciates presents you some benefits (and we’ll cover how to get the full use out of it in our 3-day course), you’ve been Feeling a pull towards creating content and sharing ideas that can withstand the test of age.
Perspective-Shifting Essays and booksSearch engine optimization Articles, videos and audio episodes Here are some examples Content that can increase in value over time (appreciate).
Think about “appreciating content” You can find the perfect house by finding it, buying it, or upgrading it over time. Then you will see its value rise.
Here are the sections and activities we’ll cover during the 3-Day Thought Leadership Content Strategy Course:
[Note: you will receive a course dashboard with on-demand lessons for each of the sections immediately after you register for the course; the upcoming live weekend course is our opportunity to explore, implement, and expand on these topics in an intimate group setting. You keep unlimited, lifetime access to the videos (w/ captions) and downloads in the course dashboard.]
Section 1. Brainstorm Powerful Thought Leadership Content Pillars
Most people decide what they want. “should” You can talk about online topics by breaking down your main topic into a few subtopics-They can always teach on the same topics or categories.
This approach does more harm than good for most thought leaders. It keeps you in a losing content game. You must continue to produce post after post. “keep up” With others . . However, teaching is the. “sub-topics” of your work or industry doesn’t create content that stands out like you need it to.
In Section 1 of the course, you’ll learn to plan the majority of your content There are four gaps that people must fill in order to take action. on what you’re saying, and around a handful of unique “angles” Differentiate your thought leadership content Your ideal audience is exposed to the following content every day: “3 steps to hack [some goal] without [doing any real work]” .
You’ll also go through an exercise (that you can return to for years to come) to help you Create a real “monopoly” on your unique approach to the problems or opportunities in your industry/community/initiative.
Section 2. Section 2. Thought Leadership Type and Phase (and what it means for the Content You Publish)
We will discuss your true goals as a thought leader during this session. We will help you to Find out which of these three types of thought leaders are you (activating, systematic, or elite service), and what might be missing from your content if you don’t incorporate your “type.”
You will also discover Which phase of thought leadership are you in? (emerging or refining) and what you need to focus on if you’re building your platform from scratch vs. tweaking or pivoting an already established platform.
Note: about half of the thought leaders who’ve gone through this course are building a true “thought leadership” The other half of the team are establishing a platform for a new audience and presenting their presence online. No matter where you are on your journey, you belong with us and we will offer ideas that are tailored to you.
Section 3. Section 3. Evergreen Sales Ecosystem Capstone Projects
In this section of the course, you’ll be guided through the Benefits and elements of an “always-on” Thought leadership sales ecosystem. We help you select and outline the best evergreen thought leadership content that will work together as an enabling document. “ecosystem” that’s always bringing new people to your ideas and selling your most important offers and programs.
Note: This section will still be very relevant if your organization is a nonprofit.
Because creating an evergreen sales network requires more than one component, we have broken Section 3 down into six separate lessons.
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1. Introduction to For thought leaders, evergreen sales ecosystems These are way above your normal “know-like-trust sales funnel” (You may have heard of it).
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2. An introduction to the use Lean Evergreen Ads™ (~$3/day) to grow your thought leadership and why it’s best to create thought leadership ads over basic/common ones.
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3. An introduction to Organic search engine optimized (SEO), content for your thought leadership platform. We offer free methods to grow your audience, sales, and profits with video, audio and text.-Based content
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4. An overview session Create a thought leadership workshop that is unique It can be used to build your ecosystem or as an introductory product.
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5. An overview session Publishing 1 of 4 thought leadership books—that, for the first time, includes a mini-case-Study my experiences with my second book. I made over $100,000 USD profit.
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6. An overview session Launching a recurring subscription To further your goals and platform, you can use paid newsletters.
The last 3 sessions are “capstone projects” There are many sessions you can do in the next one to six months. The top three sessions are what will help sell what you create and your deeper offers. Many members of 3-Day Course Tell us that this is the section which unlocks everything.
Section 4. Section 4. Best Platforms Formats and Guidelines for Your Publishing
This section covers what Platforms (ex. LinkedIn, a Podcast, Instagram, Scientific Journals, etc. And Formats (essays, short videos, etc.) best meet your publishing needs—based on your audience and your business or platform goals.
In other words, this guide section will help you determine which social media platforms are most valuable and best aligned with your goals.
This will be done by first doing an exercise that will help you determine your personal goals. audience’s awareness stages Do they really understand the problem or opportunity before them? Are they actively looking for solutions? Are they able to distinguish your programs and solutions from others? So you can determine what content is most likely reach and impact the people that you are trying to help.
Then, we will translate their awareness and context levels into a standardized language. The best formats and platforms for your work during an essential exercise You won’t want to miss it.
Section 5. Embrace Thought Leadership Content Laddering
This section focuses on the main system you can use to make a huge impact on what you publish, even if you publish fewer pieces.
Another one of the most important is this. “aha” Moments in the course are the most important. It is also what people tell us makes the greatest difference in how they spend their time afterwards.
How can you get the most out of all your temporary/depreciating content (like social media, DMs, and emails) as well as your evergreen/appreciating content (books, articles, long-form videos, audio episodes, etc.)?
Content laddering.
The following information will be provided to you: system of “upcycling” Your ideas Instead of simply “repurposing” your content on different platforms.
If you’re starting from scratch, we also share strategies for online success—and you might be elated to find that the majority of actions you can take have nothing to do with social media.
Section 6. Pick Your Platform Enhancers
We will be covering a few projects you can consider hiring out (or completing) in this section. Your online platform can be a thought leader..
We will give you the following:
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•a shot list for ideal photographs you may want on your website and in other collateral
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•a list of pages and elements that belong on the website of an industry leader
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•and more
Section 7. Section 7. Thought Leadership Idea Management Center™
The last section of the course is an optional bonus. We will provide you with ideas to shape your new skills. Idea Management Center™—explained in a section below—to work for You.
Even though you’ll receive the template (built out in software called Notion) at the beginning of the course, and will be able to fill it in and use it as you go through each section in the course, Section 7 goes deeper on how to modify it for the way you work and how to practically use it each week . . . As in: what’s your workflow once in the Center?
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