Rich Schefren – MarketingU

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Rich Schefren – MarketingU

HOW TO BE A WORLD-CLASS MARKETER…
AND NOT AN INTERNET SPAMMER
Why some marketers multiply their profits exponentially every year, while others make less and less money over time…
Plus, how to have a brand that customers love so much, that selling your product becomes easy, quick and effortless
Rich Schefren

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If you found your way to this site, it’s because you are looking to make legitimate money online with integrity… NOT to scam people out of their last dollar and peddle garbage products at them.
Unfortunately, if you follow the Internet Marketing sphere of Gurus and advice givers, your marketing messages are very likely to end up in your audience’s SPAM FOLDER.
In fact, a recent study on online marketing revealed that 7 out of 10 “This is spam” complaints are for valid marketing emails from real businesses that customers are simply NO LONGER INTERESTED IN RECEIVING.
(Don’t be the guy or the gal that people DON’T want to hear from….)
That’s not even the worst of it. Out of ALL the emails that get blocked by automatic spam traps from email services (like Yahoo! or Gmail)—6 out of 10 are from marketing newsletters, offers or notifications from regular, legitimate businesses.
That means that more than half of all marketing emails end up in the spam folder.
Clearly, spam has become a big issue for anyone who uses the Internet, and the definition of spam has evolved.
What does this mean for you?
It means that you’re leaving money on the table with every “spam” complaint you receive and every “spam trap” that “catches” your emails.
That sad statistic doesn’t just apply for emails.
It applies to all of your marketing, because…
These days, people can report Facebook ads as spam, block your cookies and simply filter you out completely from their computer and their browser.
The fact is, the definition of spam used to mean getting emails you NEVER signed up for with subject lines like this:
“v1agr4, c1aLis, p3nis enl4rgm3nt….”
But these days, people consider a slight annoyance from any business as SPAM. Even if they are the ones who chose to subscribe to your newsletter before reporting it as spam.
If a customer receives too many emails from Groupon or Facebook or Dr. Mercola—they report it as spam. These are legitimate businesses that customers simply don’t want to hear from.
The minute you get on your customers’ nerves—even slightly—they click “Report this as spam.”
That’s why every year, less and less marketing messages reach the audience they were intended for.
Just this year, the deliverability of marketing messages (meaning how many of your emails actually arrived in your prospects’ inboxes) went down by 5%.
That means you could lose contact with many of the prospects you worked so hard to make notice your product… every year.
Now I’ll show you why it’s much easier to sell more—even in this dreadful situation for marketers—when you know and use the The Three Ruling Principles of Marketing.
Because the truth is, world-class marketers are kicking ass and taking names… building their lists bigger and bigger (instead of slowly losing names)… and reaping more profits online than they ever have before.
That’s because they know about the most profitable Internet users. The people who LOVE getting promos from companies that they actually respect and like.
These people…
40% of Internet users “LOVE” receiving

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promotions from brands they like…
How to be that brand:
It’s true. The same study that listed all of those depressing statistics I mentioned earlier, also found that 40% of the people surveyed claimed to enjoy getting lots of marketing emails from their favorite brands and deal services each week.
What does this mean for online entrepreneurs like you and me? It means that people will not only listen to us—but they will wait eagerly for our messages—IF we are one of their favorite brands or companies.
That is something you could NEVER buy in a business-in-a-box, in a software or an app.
All those promos, newsletters and deals that you love and look forward to, are the work of world-class marketers.
Think of the last advertisement that actually got you to buy something… It took some real marketing know-how to get you to commit to a purchase, didn’t it?
It wasn’t just a high-quality video, or a cool looking website that got you to commit… There was something deeper to the marketing message.
Well, when I starter my first ever online business, I did not understand the online market AT ALL. I had big expectations for my own success because I had been able to start a successful business offline—but the reality was, I was struggling to build a successful online business.
Instead, I was:
Disappointed because I spent valuable time and money on Internet Marketing apps, software and tactics that simply didn’t lead to the financial freedom and ‘4-hour work weeks’ I wanted…
Confused because it seemed like everyone else in the industry effortlessly made tons of money online while I kept trying and trying while STILL working my day job…
Embarrassed that my online business wasn’t where I thought it would be by now (Don’t worry—I discovered it wasn’t my fault, there was NO reason to be embarrassed and how easy it actually was to change my business’s fate)…
On top of all of that, I was feeling so guilty because I had spent so much money—even gone into debt—to start an online business that wasn’t delivering the lifestyle of financial security and the freedom that I was after.
If you’ve been there, or are there right now:
DON’T PANIC!
You’re DEFINITELY not alone
There’s an EASY way out
You’re probably doing everything right! (You’re just missing the most important piece of the puzzle…)
If you’re a self-starter, self-teacher, proactive learner—you might have come across a few ‘gurus’ on the web that told you that you could easily start a website and become a millionaire in a very short amount of time.
Those guys are taking the easy way out and teaching you how to build the quick, slap-it-together business that most people will NOT want to hear from.
And by promising you these outrageous results for such little money and effort, not only have they put your business on the wrong side of the tracks, but…

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