Sarah Crawford – Advanced Foodtography School

Description

Sarah Crawford – Advanced Foodtography School

We created Advanced Foodtography School for the eager student looking to take their photos from good to great. This is a fast-paced, information-packed course that will forever change the way you shoot your food photos.
Advanced Foodtography School will help you to learn subtleties in editing, develop a more complex grasp composition, and teach you intricacies in food styling that will elevate your photos immediately.
Advanced Foodtography is founded on the belief that food photography, like any other form of visual art, is inherently linked to strong composition and visual principles of design. In studying these topics, you will see your food photography transform into a static art form.
01.
PROPEL YOUR COMPOSITION TECHNIQUES
The Rule Of Thirds is so last year. In this course, you’ll study both theoretical and mathematical art principles that will speed up your shooting process, energize your compositions, and make your photos more unique and complex.
02.
TAKE YOUR EDITING SKILLS TO THE NEXT LEVEL
You’ll discover how to manipulate tone curves, camera calibrations, and the HSL panel like never before. You’ll learn all about Ansel Adam’s Zone System and how it serves as a framework for your editing style, and have access to 8 editing videos that deep dive into Lightroom manipulation.
03.
ELEVATE YOUR UNIQUE STYLE
The ultimate goal as a food photographer is to develop a unique style that stands out from the crowd. Through five visual and theoretical exercises, you’ll develop a look, feel, and brand that is distinct to you.
advanced

IS FOR YOU IF
This course is for you if you have an inherent understanding of Lightroom, your camera, and composition. This course is not for the beginner who is just getting used to shooting in manual mode or does not feel comfortable in Lightroom.
Testimonials
advanced FS
CURRICULUM
Everything Included When You Join Today
UNIT 01.
STRUCTURING YOUR SCENE

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Introduction
Part 01: How to Style Your Scene with Texture
Part 02: How to Style Your Scene with Color
Part 03: How to Style Your Scene with Storytelling
Part 04: Putting It Into Practice

UNIT 02.
ADVANCED PLACEMENT PRINCIPLES

Introduction
Part 01: The Gestalt Principles of Grouping
Part 02: Dynamic Tension
Part 03: The Golden Ratio
Part 04: Dynamic Symmetry
Part 05: Putting It Into Practice

UNIT 03.
ADVANCED STYLING

Introduction
Part 01: Finding the Je Ne Sais Quoi
Part 02: Texture, Continued
Part 03: Creating Stronger Associations through Visual Cues
Part 04: Innovating Styling
Part 05: Putting It Into Practice

UNIT 04.
STYLING SWEETS
Introduction
Part 01: How to Style Cookies
Part 02: How to Style Muffins
Part 03: How to Style Brownies & Bars
Part 04: How to Style Cakes
Part 05: Putting It Into Practice
UNIT 05.
STYLING SAVORY

Introduction
Part 01: How to Style Soups
Part 02: How to Style Salads & Bowls
Part 03: How to Style Casseroles
Part 04: How to Style Pasta
Part 05: Putting It Into Practice

UNIT 06.
PROPERTIES OF LIGHT

Introduction
Part 01: Characteristics of Light
Part 02: How to Tame Pesky Light
Part 03: Putting It Into Practice

UNIT 07.
ADVANCED EDITING THEORY

Introduction
Part 01: Why Editing is Critical to Great Food Photography
Part 02: Ansel Adam Zone System
Part 03: 4 Main Food Photography Editing Styles and How to Achieve Each
Part 04: Editing the “Tough” Stuff
Part 05: Putting It Into Practice

UNIT 08.
COHESIVE BRANDING

Introduction
Part 01: Building Your Branding Toolbox
Part 02: Defining Your Unique Audience
Part 03: Exploring Your Content Strategy
Part 04: Creating Your Unique Selling Proposition
Part 05: Understanding Your Brand Archetype
Part 06: Branding Rules
Part 07: Putting It Into Practice

UNIT 09.
GROWING YOUR SOCIAL

Introduction
Part 01: How to Design a Beautiful Instagram Feed
Part 02: 3 Things Every Successful IG Account Has
Part 03: Niching
Part 04: Social Strategy
Part 05: Interview with Leslie Green
Part 06: Putting It Into Practice

UNIT 10.
SKYROCKETING YOUR BUSINESS

Introduction
Part 01: The Importance of Premium Content
Part 02: Business Mindset
Part 03: Long-term Partnerships
Part 04: Passive Income
Part 05: Scaling
Part 06: Video Interview with Smith & Saint
Part 07: Putting it into Practice

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