Scott Oldford – Leadcraft Masterclass-Facebook Ads

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Scott Oldford – Leadcraft Masterclass-Facebook Ads

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Are you afraid of Facebook™ Ads?

Does it feel like it’s just a money pit where you spends hundreds or thousands of dollars and don’t see a single dime come back to you?

Or perhaps, you generate some sales but can barely generate a profit?

Earlier this year, I made 8 predictions on what will happen with Facebook™ Ads.

All of them are coming true.

Now, the cost of advertising on the platform is increasing every single day.

In a few months, it will be much harder to profit with Facebook Ads.

But you haven’t missed the bus just yet.

In 2016, I spent $250,000 of my own money on Facebook Ads. As a company we generated multiple millions.

In 2017, I spent over $100k a month on Facebook™ Ads and we’re on track to hit $1,000,000/revenue per month by November 2017.

Furthermore, I’ve helped thousands of entrepreneurs do the same with our LeadCraft, ELITE and Mentorship programs.

Now, I want to help you build and launch Facebook Ad campaigns that generate real, cold hard profits.

Imagine making sales every single day… and having the ability to scale up at will.

 

Doesn’t matter how much $$ I spend, the credit card company still doesn’t like the fact that I was nearly $750k in debt a while ago… #BadCreditProblems

However, when I get results like these (in super competitive markets)… I sorta forget about it.

The #1 reason a business can’t grow when they are below $1,000,000/yr is inconsistent Lead Generation

 

If you’re relying on your own “Gary-Vee Hustle Mode”… referrals… networking… proposals…

You’re basing your entire business on luck.

Yes, you get luckier as you work more.

However, at a certain point, you can’t do it anymore.

 

You burn out.

Then what happens?

You want to quit.

All of the freedom and impact of being an entrepreneur vanishes into thin air.

Not good.

I’ve been there.

See, your job is to increase the distribution of your value.

That means more people need to be introduced to you and how you can solve their pain…

The Core Problem with Facebook™

 

People are ignoring the fact that it’s not as simple as it used to be.

You need to understand the 4-Type Advertising Pyramid:

 

And be able to use the correct targeting, messaging, and advertising types.

And… be able to use all the “new” advertising types that are SUPER hot…

Things like Canvas Ads… Lead Ads… and Video Ads…

Nearly NO one is using these profitably.

But you can. 

Want to know something else most people aren’t using?

Audience building and Awareness Campaigns.

HERE’S WHAT YOU CAN EXPECT:

WEEK 1

 

• Understand the basics behind Facebook and ensure you’re ready to actually run ads using your advertising account.
• Understand the structure’s of campaigns and how to use the 3-Lane Method within your online advertising for success.
• Develop your 3 Lane Strategy and your 4-Part Advertising Pyramid, giving you an insane advantage over the competition when launching your campaigns.
• Setup and develop your audiences based on your own unique unfair advantages.
• Setup and develop your customer conversions, allowing you to properly track and ensure that you’re ready for success.
• Ensure that your online marketing funnel is fully ready to have ads deployed and your messaging and funnel flow allows for maximized ROI.
• Develop your budget, understand your Green Lights and ensure that you’ll create a Financial Success Program Overview, allowing you to know exactly what we’ll be covering across the 6 weeks of the program.

WEEK 2

 

• Understanding advertising copy, messaging and how it aligns with buyer mindsets.
• Setup of Image-Based Conversion Ads and development of your 3 main lead generation campaigns.
• Setup of your high-impact, low cost retargeting lead generation campaigns.
• Setup and development of your budget distribution strategy.
• Setup of your unique reach campaigns and retargeting.
• Setup of audience segmentation and Green Light Distribution.
• Launch of your first Facebook Ads.

WEEK 3

 

• First level optimization and assessment of advertising.
• Budget distribution for lanes.
• Planning and development of your Advertising Pyramid.
• Development and launching of Lead Ads and Video Ads based on real-time market feedback.
• Audience segmenting, analysis and optimization Q&A #1.

WEEK 4

 

• Deeper analysis and data action.
• Development of audience and Awareness Ads.
• Launch of Advertising Pyramid.
• Development of Like Campaigns for higher-engagement.
• Development of Page Post Engagement Campaigns, allowing you to create more attention and awareness with your audience.
• Development of Video View Campaigns, allowing you to be omnipresent with your audience.
• Creative types deep dive, allowing you to use types that make the most sense for your brand.
• Brand voice and using Open Looping and storytelling.
• Deeper optimization and audience split testing.

WEEK 5

 

• Profitability and ROI time periods.
• Sale Ads using images, canvas, video and pre-selling.
• Campaign optimization, and duplication.
• Budget scaling and advanced tactics.

WEEK 6

 

• Advanced retargeting and Micro-Targeting.
• Budget Cycling and Funnel Stacking.
• Audience Cycling.
• Final overview.

Sound like gibberish?

If so… you 100% need this… however…

My job isn’t about ensuring you just understand the “technology.”

My job is to show you the innovative approaches of attracting and mediating attention with

Facebook Ads.

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