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Siegfried Vogele – Handbook of Direct Mail
Original price was: $70.00.$25.00Current price is: $25.00.
An introduction to direct marketing, this book reflects the author’s own dialogue method of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards
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Description
Siegfried Vogele – Handbook of Direct Mail
An introduction to direct marketing, this book reflects the author’s own dialogue method of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards
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