Sophia Amoruso – Business Class

Your Itinerary

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Over the course of 10 weeks, we’ll cover seven modules (we call them Flights). You’ll watch streaming video lessons and dive into the accompanying worksheets, where you’ll plot and plan your next business moves then jump into our private app, The Lounge, to discuss it all with your fellow entrepreneurs.
1
Flight 1:
The Jet Fuel
OVERVIEW:
On this Flight, you’ll learn which areas of your business you’re best at, allowing you to use your superpowers to their maximum potential and identify your gaps. You’ll identify the problem your product or service solves, plus how to find the white space that will set your business apart from the pack.
DURING THIS FLIGHT:
Discover your unique Jet Fuel—what it is that sets you and your unique business apart and how to leverage those strengths
Clarify the problem you’re solving for your clients or customers to create the exact solution to fit their needs
Define and refine your Peak Product—the product or service that will skyrocket your business to new heights
Map out where your business sits among your competition—and how to take advantage of the white space
UPON LANDING:
You’ll have established a solid understanding of how to harness what you’re really great at and strategize your product or service that’ll stand out among the competition.

2
Flight 2:
Passenger Check-In
OVERVIEW:
On our second Flight, you’ll gain critical insights into who your customer is (I like to call them your Perfect Passenger), and figure out whether or not you’re on the right track.
DURING THIS FLIGHT:
Discover where to find your dream customer by reverse engineering the competition and hacking the system to identify exactly who you’re selling to
Clarify who your customers are, where to find them, what they love, and how to reach them
Glean priceless insights through user interviews and validate whether your product or service is what they actually want
Attract customer love by defining the feelings your brand will evoke—the root of all great marketing
UPON LANDING:
You’ll know your customer so well that they’ll feel like your new best friend—because from here on out, they’re going to have to be.

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3
Flight 3:
A Brand That Soars
OVERVIEW:
On this Flight, you’ll craft an iconic brand identity that marketers only dream of—and that will attract raving fans.
DURING THIS FLIGHT:
Create a premium brand identity, soup to nuts—from logos to typefaces to color palettes and beyond
Nail the compelling and memorable business name that will set you apart from the pack
Strategize how you’ll cut through the noise: to zag when everyone else is zigging
Clarify an internal brand that reflects your external brand values and lay the foundation for a company culture with integrit
UPON LANDING:
You’ll be the maestro of your own brand’s destiny and create tools to hold yourself—and your team—accountable to delivering on that promise no matter where you show up.

4
Flight 4:
Ground Control
OVERVIEW:
On this Flight, you’ll gain visibility into the sometimes foggy ins and outs of business ownership with best practices that will cover your ass now—and in the long haul.
DURING THIS FLIGHT:
Choose the right business entity—from corporation to sole proprietor, you’ll discover the path that’s right for you
Understand the tax implications for your unique business and avoid the common pitfalls that many business owners encounter
Learn the step by step methods you need to trademark your brand name and logo
Gain confidence with the foundations of financial literacy—and figure out how much money you need to run your business
UPON LANDING:
When you step off of Flight 4, you’ll have a solid understanding of the brass tacks of taxes and how you’ll protect your most precious cargo.

5
Flight 5:
Hark! It’s Marketing
OVERVIEW:
Marketing is the lifeblood of every business. On our fifth Flight, we’ll cover the winning tools, tactics, and best practices you need to ensure you attract and convert the right people at the right time—and keep them.
DURING THIS FLIGHT:
Discover how great marketers leverage storytelling to make even the most basic products sexy—and how you can too
Gain skills to leverage paid media, earned media, and owned media
Establish why your customers should care about you—as well as how and where you’ll reach them
Learn and implement best practices for social, email, and paid marketing
UPON LANDING:
You’ll be able to market your business. Plus, you’ll have brand loyalists buzzing about what you’re doing, primed and ready to not just spend money with you once, but over and over again.

6
Flight 6:
Loyalty Points
OVERVIEW:
A loyal customer starts and ends with Customer Experience. On Flight 6, we’ll craft a compelling end-to-end experience for your business. We’ll go above and beyond best practices to dive into what it means to go the extra mile and look at the brands that do customer experience right.
DURING THIS FLIGHT:
Learn how to craft an above-and-beyond customer experience that cultivates brand lo