Stefan Georgi – RMBC II

By Stefan Georgi

The man who’s generated billions in sales for his own businesses and leading DTC brands over the past 15 years.

Instead of putting a sales video here, I’m simply going to share the first video from RMBC II. It goes over what’s included in the course and I’m pretty sure that once you’ve watched it, you’ll realize that investing in RMBC II is the most important decision you’ll make all year.

I’m going to be very blunt:
If you’re still writing copy the “traditional” way in 2025, you’re dead in the water.

This shouldn’t be a controversial statement. It’s just a fact.

While you’re spending weeks crafting a single VSL…

Or agonizing over email sequences…

Or trying to “figure out” what hook might work…

A new breed of marketers is creating world-class funnel assets in minutes.

They’re not better writers than you.

They’re not more creative.

They’re just thinking differently.

They’ve evolved from “copywriters” to “copy thinkers” – and that single shift changes everything.

The Uncomfortable Truth:
Here’s What’s Really Happening in 2025

The DTC marketing landscape has fundamentally shifted, and yet most people are still fighting yesterday’s war.

📍 Context is now king

It used to be simple: Static Ad → VSL → Sale. Those days are mostly gone. Now it’s all about context. The customer journey on native is very different from the journey on Meta or YouTube. You need unique funnel assets for each platform. And more importantly, you need to understand the unique buying psychology for prospects on each platform too.

🤖 AI has changed the game completely

But 99% of people are using it wrong. They’re getting mediocre outputs because they don’t understand how to be the strategist, the architect, the “copy thinker” who directs the AI.

🧠 Holistic thinking beats fragmented tactics

Freelancers and newer copywriters think they can just “learn to write emails” or some other type of copy asset and get paid. That’s not how it works. You need to understand the entire customer journey from cold traffic to repeat buyer, across every platform, with every type of asset working in harmony.

⚡ Speed is the new competitive advantage

While your competitors spend months launching a campaign, you could have tested 10 different approaches and found your winner.

The copywriters and marketers who adapt to this new reality will thrive.

Those who don’t will become irrelevant.

I’m Stefan Georgi, and I’ve Solved Copywriting

That’s a bold claim, but I’m being serious and I’ll explain why on this page.

First though, let me share a quick bio in case you’re not super familiar with me.

Since 2011, I’ve directly generated billions of dollars in sales for both my own businesses and those of my clients. But more importantly, I am in the trenches every single day. Generating emails, ads, advertorials, VSLs, and every other type of funnel asset imaginable.

A brief snapshot of my track record:

✓ Produced all of the copy assets for two different DR companies that scaled from $0 to over $100MM in a single year.

✓ Took my first supplement company ever from $0 to $23MM within 2 years.

✓ Exited two businesses in the last 18 months – a call center I built to 8 figures and an AI-powered SaaS with tens-of-thousands of members.

✓ Scaled my telemedicine company to ~$20MM in revenue in 2024 (our first year) and a $50MM+ run rate in 2025

✓ Launched a New Skincare Brand in Late 2024 That’s Now Scaling Profitably on Cold Traffic

✓ Helped hundreds of DTC businesses generate hundreds of millions of dollars in additional revenue through my CA Pro Mastermind.

And honestly, that’s just a super abbreviated version.

In my wilder days, I wrote more Top 10 offers on Clickbank than anyone else in history…

Was the first person to popularize the concept of a Unique Mechanism in marketing and copy…

And was WAY ahead of the curve when it came to applying AI to marketing and copy.

Oh, and also…

When it comes to writing copy, I’m really fucking fast.

And that USED to be my competitive advantage over everyone else.

But now it’s not.

Instead, with the processes and systems inside RMBC II, virtually anyone can create world class sales copy in the same time I can.

This means today you can:

⚡

Write a great VSL in about 2 hours

(and no longer than a few days if you’re super new)

🎯

Generate 100+ killer hooks in 30 minutes

📧

Write entire email sequences in 10 minutes

📄

Pump out 10-20 great advertorials in a single day

💰

Write an amazing upsell flow in under an hour

📱

Generate dozens of phenomenal ads

between the time you wake up and when you stop for lunch

These aren’t even wild promises. This is absolute fact.

And yet, 95% of marketers, copywriters, and business owners still don’t realize how much things have changed or how much power they have at their fingertips.

They are either not using AI still (which is WILD), or they are using it for fragmented processes, but not holistically.

This is one of the big problems RMBC II solves, and here’s why it’s so important:

In 2025, it doesn’t make sense to be a copywriter.
Good copy is now a commodity.

What IS still rare though… Is Copy Thinkers.

It sounds cheesy, and yet it’s so important.

Your edge is NOT in writing copy.

It’s knowing how to THINK about copy the right way. To generate ideas. To understand the structure and flow of great sales writing. To understand the PURPOSE of every marketing asset you produce. And to know WHO you’re talking to and WHY you’re using the messaging that you are.

This is the key, and yet most people haven’t been approaching copy this way…

And that’s the second major problem RMBC II sets out to solve.

To Transform You From Burned Out Writer to Illuminated Producer

RMBC II isn’t a course about how to write copy.
It teaches you how to think about copy in a holistic way, and then it gives you the step-by-step system needed to produce the funnel assets that turn prospects into buyers.

📝 A copywriter:

Sits down with a blank document and tries to craft the perfect headline, the perfect story, the perfect close. They spend hours on a single email. They agonize over word choice.

🧠 A copy thinker:

Understands the strategic framework, feeds that framework to AI, and then guides, refines, and optimizes the output. They create more high-quality copy in a day than traditional copywriters create in a month.

So, which one do you want to be?

Spoiler: there’s only one answer.

And if you agree then…

Take a Look at What’s Inside RMBC II

This isn’t another VSL course. This is the complete D2C marketing system for 2025. Check out what’s included in the core modules of RMBC II.

Part 1. Foundations and the State of D2C Marketing in 2025

• • What is Copywriting?
• • The Two Crucial Customer Journeys You Need to Understand
• • What Sales Funnels Look Like in 2025
• • The True Purpose of Direct Response Marketing
• • Context is King: Why All Advertising Starts With Product/Market Awareness and Platform-Specific Strategies
• • The RMBC II Approach: Simplifying Complexity & Leveraging AI

Part 2. Deep Research

• • Product/Market Awareness – What it Is, Why it Matters, the Deep Research Process for identifying the Product/Market Awareness Level of Your Core Customer (And How to Speak To Them)
• • Competitor Research – Deep Research Process for Doing Competitor Analysis to get Claims For Your Own Product and Differentiate Yourself From Competitors
• • Psychographic Research – Understanding the Deep Psychological Drivers of Your Prospect
• • Unified Research Document – Putting the Above Together Into One Document that Can be Fed to LLMs When Writing Copy
• • Ingredient Research (When Relevant) – Using Perplexity (Or Other LLMs) To Get Studies, Claims, and Citations for Any Supplement Formulation in Under 5 Minutes

Part 3. Unique Mechanisms

• • Overview
• • UM Ideation With LLMs
• • UM Evaluation Process Using LLMs
• • UM Expansion with Claude
• • Claude Project Setup for Unique Mechanisms

Part 4. VSL Copy Part I: Understanding Structures, Elements, Etc.

• • Sales Copy Structure Core Training With Multiple Long and Medium Form Examples
• • Financial Long Form Example
• • Medium Form VSL Breakdowns
• • Short Form VSL Breakdowns
• • Hooks Training
• • ADHD Hook Video Ads
• • In-Feed vs. On Page VSLs

Part 5. Brief 2.0

• • The old brief vs the New Brief
• • The Brief 2.0 Generator (Claude Project)
• • Brief Generation Examples

Part 6. VSL Copy Part II

• • Setting Up Claude Project Recipes for Long, Medium, 3-7 Minute, and Short VSLs
• • VSL Creation Walkthroughs and Examples: Long, Medium, 3-7 Minutes, and Short

Part 7. RMBC II Mid-Course Recap

• • Summarizing everything we’ve covered so far, including an explicit breakdown of the processes you just learned and how they fit together

Part 8. Advertorials

• • Overview of Advertorials Including Purposes, Common Elements, Why they Vary in Length, and How They Fit Into the Broader Marketing Funnel Context
• • Specific Journey Walkthroughs: Meta and Native
• • Claude Projects Setup for Generating Endless Advertorials of All Lengths and for All Platforms

Part 9. PDPs (Landing Pages)

• • PDP Overview: Different types, different lengths, and different purposes. Understanding why some are essentially long sales letters, and some are very short and basic. Fitting them into the overall A→B marketing funnel journey
• • Numerous Breakdowns and Examples – deconstructing their purpose, important elements, etc.
• • Using AI to Create Outlines from Winning PDP Structures and then Instantly Generate New Ones

Part 10. Checkouts

• • Walkthrough of Multiple Checkout Examples
• • Identifying common conversion elements and opportunities for improvement
• • Understanding why some are very basic and some are longer

Part 11. Ads

• • In-Depth Walkthroughs of Various Ad Styles and Structures on Meta (SPG), Native (Dynh at Adxp), Google (David OConnell), TikTok (Maxwell Finn), and YouTube (Tom Clayson at Tried and True)
• • AI Processes for Generating Winning Ad Copy Fast

Part 12. The 15 Factors that Determine Your Funnel Structure

• • Gives you a specific set of criteria for evaluating any product or offer you’ll be selling, and then determining the optimal funnel structure to create
• • This is insanely powerful and nobody has ever done a training like this to my knowledge

Section II: From B to C (and D, and E, and F…)

The complete post-purchase customer journey

Part 13. Upsells

• • Psychology, Strategy, Funnel Economics, and Purposes of Upsells and Cross-Sells
• • Multiple Upsell Walkthroughs including a Cleaning Product, Protein Bars, Supplements, Biz Opp, and Info Products
• • Claude Project Setup and Examples for Generating Endless Upsells for Any Offer

Part 14. Email Marketing Journeys

• • Abandon Carts – Purposes, Economics, and Why people Don’t Buy. Example Flows for Supplements and Book a Call Funnels
• • Welcome Series – Purpose, Walkthroughs for eCom Supplement, High Ticket (Consumption), and Digital Course with Push to Book a Coaching Call
• • Promotional Sequences – Holiday Promos and Flash Sales with Examples for Supplements, Digital Product (BizOpp Saas). Includes 3 Day Sale, 5 Day Sale (Thanksgiving and Black Friday) and 24 Hour Flash Sale Examples for Both
• • Reorder Sequences and Winbacks. Reorder sequences for supplement buyers, Winback Sequences for Supplement Buyers and SaaS Subscription Cancelers
• • Claude Project Setup and Walkthroughs for Generating Endless Email Sequences of Any Type and for Any Product or Service

The Transformation You’ll Experience

After going through RMBC II, you won’t just write copy faster. You’ll think about marketing completely differently.

⚡ Speed

Write your first draft VSL in a single day, with world-class final version within 5 days (max). Generate 20-40 ads per day. Create email sequences, advertorials, PDPs, ads, and upsells in minutes instead of hours.

🎯 Strategy

Understand the holistic customer journey across every platform. Know exactly which funnel structure to use for any offer. Think like a marketing strategist, not just a copywriter.

🤖 Leverage

Use AI as your writing partner while you focus on the high-level strategic thinking that actually drives results.

💪 Confidence

Never stare at a blank page again. Have systematic processes for creating any type of copy you’ll ever need.

📊 Results

Watch your conversion rates improve as you create copy that’s perfectly matched to platform context and audience awareness level.

You’ll Also Get an Ever-Expanding Suite of Expert Bonus Trainings From Industry Leaders, Including:

🎯 CRO Mastery with 4080 Marketing

Learn conversion optimization best practices from the agency that’s optimized funnels for some of the biggest names in the industry.

📦 eComm & Amazon with Eddie Maalouf

Get insider strategies for scaling e-commerce brands and dominating Amazon from one of the top experts in the space.

💰 Funnel Economics Deep Dive

Understand the financial mechanics that drive successful funnels and how to structure offers for maximum profitability.

🎤 High-Ticket Webinar Mastery with Dylan Vanas

Learn the structure and copy elements for high-converting webinars that sell premium offers.

📹 The State of VSLs in 2025 with Patrick Stiles

The founder of Vidalytics gives you insider benchmarks on how the best and worst VSLs are performing in terms of watch time, hook rates, length, conversion rates, and numerous other metrics.

Plus…

I’ll continue adding bonuses throughout 2025 as new opportunities and strategies emerge. When you buy RMBC II, you’re getting ongoing access to cutting-edge marketing intelligence.

Annnnnddddd…

I’m also committing to updating RMBC II for an entire year post-launch. So if there are any big changes with LLMs that require me to change a process I share in the course, I’ll figure it out and then give you the newest and most updated version ASAP.

RMBC II is the Future. But Most Businesses (And Copywriters) Are Stuck 5 Years in the Past

The AI revolution in copywriting isn’t coming.

It’s here.

Right now.

While most copywriters are either ignoring AI or using it poorly, you have the opportunity to master it completely.

While your competitors are still trying to make 2020’s strategies work in 2025, you can leap ahead with the systems that actually work today.

While others struggle with fragmented tactics, you can master the complete holistic approach that wins.

But this window won’t stay open forever.

As more people figure this out, the advantage disappears. The early adopters win. The laggards get left behind.

So What Does RMBC II Cost?

Well, let me put this in perspective.

The opportunity cost of slow copy creation is enormous. While you spend weeks on a single funnel, your competitors could launch and test multiple approaches, finding winners faster.

RMBC II changes this, because you’ll compress months of traditional copywriting work into days or even hours.

The knowledge and systems in RMBC II could easily save business owners $50,000+ in outsourcing costs in the next year. It could also realistically help them generate millions or even tens of millions in additional revenue. I help the 70+ biz owners in CA Pro do both these things all the time.

And for freelancers, the opportunity costs are just as huge. You absolutely can still make money as a freelancer. But it’s not going to be just writing some emails. The real money is in being a Copy Thinker. A strategist. Someone who is creating the RIGHT assets for the right Market Segment and that are crafted for a SPECIFIC platform.

RMBC II gives you the holistic understanding of funnels, platforms, and copy assets required to make this happen. It puts you light years ahead of any of your competition who doesn’t know this stuff. And you can reap all the rewards that come with it.

In other words…

RMBC II puts you at the forefront of the new era of marketing.

This is why I’m pricing RMBC II at $997. That’s the same amount I charged for RMBC I, which was equally revolutionary when it first came out.

And when you think about it, $997 is a steal for what you’re getting here.

This whole system is priceless…

And yet, you get it for under a grand.

Scarcity, Urgency, OMG!!!

I’m not going to hit you with a super lengthy close…

Especially since this sales page is going to my personal email list, and most of you already know how good everything I put out is, and you’re probably sold on RMBC II already too.

Instead, I’ll keep it simple:

If you want to get what I believe to be the hands-down best course on direct response and DTC marketing ever created…

There’s no scarcity. No “buy now or the price will go up.”

I don’t know how long I’ll make RMBC II available…

But regardless, I don’t think you need some kind of B.S. scarcity, and here’s why:

The urgency inside you should be real enough. If you don’t get inside RMBC II and implement this system…you’re at risk of falling behind to everyone else who does.

If you’re okay with that risk, buy RMBC II later or don’t buy it at all.

But if that truth is raising some alarm bells in your head…

Then you should go ahead and grab RMBC II while you can…

Because every single day you have this and your competitors don’t is another day where you win.

The choice really is yours. Regardless, thanks for reading, and I look forward to seeing many of you inside RMBC II 🙂

-SPG