Stone River – Linkedin Marketing

Description

Stone River – Linkedin Marketing

This LinkedIn marketing course teaches you how to leverage LinkedIn to bring in qualified leads for your business, and how to automate much of the process.
Profile Views

If people aren’t viewing your profile, how are you getting an opportunity to sell yourself or your service?
Connection Growth

Views = Exposure = Connections = Leads

Along with more views on your profile comes more real connections.

Whether you’re selling a product or service today or are planning strategically for the near future, we are currently using this method on a managed basis to help our clients get connected directly to the decision makers. Forget Cold Calling, Gate-Keepers, Flyers, Networking, Time-Sucking Meetings… If you’re in Sales/Biz Dev in any B2B industry & you’re not handed the Glengarry leads on a silver platter, you need to stop what you’re doing & read below.

Who is the target audience?

This course is for people who are interested in getting themselves, their products, or their services in front of B2B targeted demographics.

Requirements

Need to have a completed Linkedin profile.
Need to have Gmail
Need a general understanding of how to use Chrome extensions
Need to have a basic understanding of Excel

Course Curriculum

LinkedIn Marketing Basics

Course introduction (3:47)

Overview of our results, and what you will learn to do (12:01)

Explaining “Who’s Viewed Your Profile” and current statistics on Linkedin (1:30)

Upgraded Linkedin Benefits (3:44)

Current Stats of Case Study Profile (2:19)

Define Your Audience – Advanced Search (9:05)

Settings: Change Settings For Activity Broadcasts (2:18)

Increase Your Connections & Awareness With These Advanced Strategies

View Profiles (multiple tabs/windows) (8:30)

Results Of Viewing Profiles (3:18)

How To Connect With Contacts (Prospects) (5:20)

Email Introductions

How/Why to Send Email Introductions (People Who Have Added You) (15:28)

How/Why To Send Email Introductions (People You Have Added) (6:40)

Influencer Lists and Increasing Efficiencies

Why/How Use Influencer Lists; Stay Top-Of-Mind With Views/Endorsements (6:38)

Expert Profile Viewing – Getting In Front Of Your Prospect List (3:01)

LinkedIn Basics

Introduction (1:11)

LinkedIn as your reputation management on online resume (2:21)

Joining LinkedIn groups vs. creating your own group (3:24)

How LinkedIn endorsements can help you (1:44)

How to endorse people on LinkedIn (2:04)

Get Stone River – Linkedin Marketing download

How to create a nice summary for your LinkedIn profile (3:48)

How to edit your contact details and links to your website (1:14)

How to make your past work experience look great (5:46)

Tip to get more exposure when you post LinkedIn updates (1:19)

Strategy for LinkedIn recommendations (2:36)

Should you accept random connection requests from people you don’t know (1:19)

How to use the LinkedIn 500 connections nuance to your advantage (1:23)

Importance of adding a nice photo (2:28)

How to add your skills to LinkedIn (1:34)

How to get advice from industry professionals on LinkedIn (2:38)

How to increase sales and traffic from your email signature (2:12)

Maximize Your Approach, Time, and Successes With These Tips

How To Create an Influencer List From Within Linkedin (10:27)

Expert Profile Viewing en Masse Using Your Lists (12:01)