Tanner Larsson – Build Grow Scale 2022

• The days of being able to throw up an ecom store, slap a few products on there, run a few facebook ads and make money are gone.
• ​The days of being able to cover your acquisition costs, expenses and still profit from the first sale are gone.
  
• ​The days of being able to use large volumes of cheap traffic to make up for an unoptimized ecom business are dead.
  

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• The average global ecommerce conversion rate is around 2%.
  The benchmark average on our students’ and clients’ stores starts around 4%. And some of their stores are converting at 5%, 6%, 7%, 8%, and beyond.
• ​The average ecommerce business generates less than 10% of its revenue from email.
  Our students and clients average 30% to 40% of their daily revenue from email.
• ​The average ecommerce business has a repeat customer rate of 9% to 12%.
  Our students and clients average a 25% to 30% repeat customer rate…with some as high as 70%!
• ​The average ecommerce business has a lifetime customer value that’s only 1.4x their average order value.
  Our students and clients lifetime customer value is on average 5.1x their average order value.