Our proven Unique Value Proposition (UVP) structure that gave us a $10 increase in AOV, 15.6% increase in conversion rate, and 20.5% increase in revenue per user. (Use this structure if you want to get good results.)

How commanding your visitors’ attention in the first few seconds of a visit to your website can transform your business. (Billions of dollars are lost in these first few seconds a visitor spends on a website. There’s a reason why the global average ecommerce conversion rate is only around 2%. That means 98 out of 100 people leave and don’t buy.)

The single most important change that you can make on your website in order to make more money. (It’s not what you think it is.)

Why you MUST have a UVP for your business if you want to grow and scale your business to the level that you want. (Not having one is almost certain to severely cripple your growth, if not completely destroy your business.)​

What a UVP actually is and how you can recognize one when you see it. (Most businesses don’t actually have a UVP, even when they think they do.)​

Why creating an offer is so much more lucrative than selling a product. (This is how you differentiate yourself from your competitors.)

The trap that most businesses fall into when trying to create a UVP and how to avoid it. (Understanding this is crucial.)

How to speak your customers’ language and resonate with them. (Once you master this and apply it, your business will start to grow like wildfire.)

The characteristics of a winning UVP. (Your UVP must meet all of these criteria to be effective.)

The BEST way—by far—to differentiate yourself from your competitors and how that can help you create a tribe of raving fans who’ll keep buying from you over and over. (This is the key to turning one-time customers into loyal customers.)

The “Buried Treasure” effect and how it can help you make more money on your store. (Most stores suffer from this effect.)

How to craft your UVP using our proven system. (This is where we put it all together.