TrendsVC PRO 0044 – Presales

Predictions
Presales will become a common alternative funding strategy. Tesla received $10 billion in Model 3 preorders in two days. A $250 million zero-interest “loan.”
Secondary markets will form around experiences. Tock lets you buy reservations. We trade concert tickets. Are reservations next?
Opportunities
Offer presale discounts and bonuses. See conferences (early-bird tickets), video games and books (pre-order perks).
Use fake door testing. Build mockups, add a buy button and drive traffic. See how Kettle and Fire was validated.
Form a customer advisory board. Co-build your book, course or SaaS. Paula Pant used this strategy for her course, Your First Rental Property.
Key Lessons
Use presales reduce market risk.
Make more bets. You can validate ten ideas in the time that it takes you to build and validate one.
Presales are a forcing function. You have to define the problem, your value proposition and think about distribution early. Frontloading market risk.

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