Vahe Arabian – Publisher SEO Course
Original price was: $300.00.$67.00Current price is: $67.00.
Learn how to run and manage your own SEO and editorial strategy.
File Size:Â 6.45 GB.
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Description
Vahe Arabian – Publisher SEO Course
The course is the best holistic product I’ve ever seen for SEOs that work with publishers: it covers deeply all aspects from strategy to tactics, going through key technical drivers. Vahe’s ability to explain complex things in a way that anyone can learn about SEO for publishers is an aggregated value. All the examples that are quoted in the chapters are crystal clear.
Nicolás BilliaNews Head of SEO Strategy, nomadic
What you will learn
- How to optimize page experience
- How to design your Google News sitemap and implement timestamps
- How to optimize crawl budget
- Pitfalls to avoid when including sponsored and UGC attributes
- How to set up Google Publisher Center and its importance
- Ads and popups best practices
- Topic and keyword research methodologies for priortizing opportunities
- Examples of E-E-A-T done well
- How to define and optimize your taxonimization
- Why original reporting is important and best practices
- How to define and utilize better layouts for different site structures
- How to keep content updated
- How to realize topical relevance and authority
- Measuring and assassing content performance
- How to leverage video content
- Image optimization best practices
- How to develop an internal linking strategy
- How to develop and implement a content cluster strategy
- How to use Google Trends
- When to use multilingual SEO
- How to optimize content for Google Discover
- How to audit content and identify gaps
- + more
Course outline
You will familiarize yourself with the landscape and vocabulary of the course:
- Introduction Into Publisher SEO
- Glossary of Terms
You will learn essential technical requirements for content publishing:
- Design and Layout
- Site Architecture
- Page experience
- News Sitemap
- Schema
- Crawl Speed and Frequency
- Links to Sponsored and User-Generated Content
- Google Publisher Center
- Bing News PubHub
- Ads, Popups and Best Practices
You will learn essential elements (images, metas, linking guidelines, etc) of news & evergreen content that helps drive traffic and authority:
- Keyword Research
- Experience, Expertise, Authoritativeness and Trust (E-E-A-T)
- Title and Headlines
- Develop Original Reporting
- Content Freshness
- Topicality and Relevance
- Dates
- Video Content in Google News
- Image Optimization
- Backlink Profile
- Internal Linking
- Location
You will learn growth tactics that are important for the continual improvement of your site:
- Publisher Velocity
- Content Clusters
- Top Stories
- Google Trends
- Live Blogs
- International SEO
- Web Stories
- Google Discover
You will put your learnings into use: from research to developing your content pillar and cluster strategy and then measuring and incrementally improving your performance once content has gone live:
- Topic & Keyword Research
- Content Audit & Content Gap
- Technical Audit
- Content pillar and strategy development
- SEO Strategy
- Editorial Tracker
You will learn the tools and tips that will help you extract insights and make sense of the data:
- Google Search Console
- Google Analytics
- Google Real Time Content Insights
- Looker Studio
You will learn what you can do after the content is published:
- CTA analysis and optimizations
- CTR analysis and optimizations
- Evergreen content & content reoptimization techniques
- Content syndication SEO
What’s included
- You will learn how to run and manage your own SEO and editorial strategy
- Ongoing updates and access – the course is constantly updated
- News SEO success factors graphic
- Pillar and cluster growth strategy graphic
- Playbooks
- SOPs
- Content format templates
You will get access to past recorded topics, including:
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- Short-form video and web stories
- Leveraging Google Trends using KeyTrends
- AI content
- Developing and managing editorial workflows
- Running content audits
- How to cover live events
- Developing reader relationships
- Site speed optimization
- Website migrations and redesigns
- Optimizing paywall strategy
- Paywall SEO
- What happens once your content goes live
- Content monetization strategies
- International SEO strategy
- Understanding reader loyalty and retention
- Uncovering social analytics
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Slack #publisher-seo-support channel and #intro-chat access
Meet the course leader
Vahe Arabian
My vast experience of working with digital publishing companies, I have helped publishers of all sizes exponentially increase their reach through concise SEO strategies and effective content workflows that reflects your business & monetization model.
Who will benefit from this course
- Niche and regional digital publishing companies
- Established digital publishers looking to revise their content strategy​
- Leaders of new digital publishing companies​
- Audience development specialists, including SEO and monetization professionals​
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