Yoast – Site Structure Training

Description

Yoast – Site Structure Training

After this training…

You’ll create the optimal site structure for visitors and search engines alike
You’ll be able to rank for important keywords with powerful SEO landing pages
You’ll be able to improve traffic to your most important sales or blog pages
Your internal links will keep people on your site longer
You’ll know how to categorize and tag your content
You’ll be able to maintain your optimized site structure by using redirects

And you’ll be ready to develop a great, holistic content strategy. SEO simply can’t be boiled down to one topic. That’s why we have great follow-up lessons on Content SEO within reach in our Yoast SEO academy premium subscription!

This Site structure training is for you because:

You’re struggling to make your most important pages rank
Your most important pages aren’t getting the most traffic
You want to maintain control over your content on your growing website
You want to improve sales by setting up an effective internal linking structure
New articles aren’t showing up in the search results
What topics are covered in this Site structure training?

Introduction to site structure
Why Google needs a good site structure to rank your pages
The basic elements of a good site structure: site organization and contextual linking
Why site structure is a problem no plugin can solve, and you have to do it yourself.
How more visitors will end up on important pages with a clear site structure.
Organizing your site
How using categories and tags help SEO by organizing your site
How to set up a good menu and breadcrumbs
How archive pages help you rank for important keywords
Contextual linking
How to improve traffic and sales by using links within your content
How to make sure people will actually read your most important content
How to tell Google which page you want to rank
Landing pages

How to structure a good SEO sales page
How to structure your most important blog posts
Maintaining your site structure
Why maintaining your site structure is important
How adding redirects helps you to manage content you want to delete
How to prevent pages from competing for rankings
How to make sure your linking structure stays effective when your site grows

After this course, you’ll be able to optimize your site structure, but what about your content? Is it in line with your visitor’s needs? Are your texts well-written and optimized for search engines? Take the Yoast SEO academy Premium subscription, and learn how to elevate your content with expert keyword research and flawless SEO copywriting!

Get Yoast – Site Structure Training download

If you’re still not convinced you need our Yoast SEO academy Premium subscription, we also have a Yoast SEO academy Content subscription: