System 1: CLARITY: Is your goal to not have to deal directly with clients and individual accounts, and to be able to set up an organization where you can concentrate on growing the business without those all of those distractions? In this system you will discover how to how to create and clearly communicate your vision to your agency. If they don’t know the vision, they will make decisions based on what is best for them, verses what is best for the agency. You will be able to create a crystal clear path to where you are going, what you need to do, and what to say ‘no’ to.
System 2: POSITIONING: Discover how to become an authority in your market, where you are attracting the ideal accounts, and not having to deal with the small accounts that eat up all your time. Position your agency as “The Choice” vs “A Choice.”
System 3: OFFERING: Discover the winning formula for the order of services and products you should offer, what you should charge for your services that will be extremely profitable?
System 4: PROSPECTING: Identify what and where you need to be in order to increase leads and convert the leads into opportunities. From the low hanging fruit that can bring in immediate revenue, outbound strategies, inbound strategies, how to build the right strategic partnerships, and how your agency can capture and convert the ideal leads and opportunities.
System 5: SALES: From qualifying a leads, converting at a high percentage, drafting a proposal, how to handle objections, to building a sales team, you will discover how to increase your sales.
System 6: DELIVERY: Find ways to streamline your delivery for more profit, avoid scope creep, and learn how to take on more work with limited resources. Get the exact process for protecting yourself on delivering work to the client including all of the documents we used: change order forms, creative brief, questionnaires. Also, learn ways to interpret what the client really wants, obtain sign-offs, and so much more.
System 7: OPERATIONS: Running a business is hard! Discover how to increase your cash flow, how to bonus your team, and how NOT to give your employees ownership while giving them incentives and a sense of ownership. Also discover who and when to hire as I walk you through the ORG chart you need in order to scale your agency.
System 8: LEADERSHIP: Discover how to transition from an Agency owner to an Agency CEO, position your agency for acquisition, how to build an amazing culture that attracts the top talent, plus how and why to setup an advisory board.
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Jason Swenk – The Agency Playbook 2017
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