Storytelling works because, like art, it is a primal form of communication. Humans use it today just as they have for ages. Personal storytelling taps the twin powers of human interest and word-of-mouth marketing.

Besides making art, storytelling skills are the most valuable in achieving a gratifying journey as an artist. Your storytelling skills enhance your ability to achieve your goals.

Art and stories, both written and told, are powerful tools to touch people. When art and stories are woven to work together, they create a compelling experience for artists and their followers.

With personal stories, you introduce yourself and your art with simple eloquence. You can use your words, whether written or spoken, to express your heartfelt thoughts, opinions and experiences on art and life. Your words and stories add dimension to your art and to your life as an artist. You can work to refine and hone them in humble, appealing, even masterful, ways that make it fun to enjoy your art and knowing you.

It’s common for many people, no matter who they are, or what business they’re in, to find connecting with their audience of intended buyers and influencers a challenge. They struggle to engage people and get them to listen and take time to know them.

There are five modules in the course:

• Why We Love Stories: You’ll start by examining the benefits of using personal stories in your art business. It’s beneficial to understand how your stories improve your relationships with art buyers.
• The Different Types of Personal Stories: You’ll discover the most popular personal story types and give your business the greatest boost.
• Writing Your Story: Module Three trains you to use story prompts and writing tips to draft personal stories. No matter what situation you’re faced with, you will have a personal story to help you.
• Tell Your Story: Module Four explores different methods for practicing and telling your stories, including how to tailor them to different audiences. The goal is to prepare you to start telling your story as soon as you finish the course.
• How to Start Using Your Stories: The final module reviews the course’s key points and guides you through a helpful action planning sequence. Upon completion, you will know what you need to start using personal stories in your business.