Bart Schutz – Master of Online Persuasion

Description

Bart Schutz – Master of Online Persuasion

Archive: https://archive.ph/l1A1a

This course provides you with key insights into psychology which will enable you to better understand your customers. Since marketing is defined as ‘communicating the value of a product to customers’, psychology can be seen as the science behind marketing.
How does your customer make decisions? What’s the role of emotion and ratio in decision making? How can you, working in marketing, influence this process of decision making?
You’ll learn about major psychological models and theories. Also, you’ll be handed ‘tools’ in the form of evidence-based persuasion techniques. We’ll show you how you can use these techniques to effectively improve your online channels.
What you’ll get
master of online persuasion
8 deep dives into the major psychological topics
Every deep dive has 2 hours of video content and takes 4 hours including the reading material
You can do the course when it suits your schedule
Bart’s team of psychologists will answer all the questions you have on the platform
One year access to our online platform
After every deep dive, you’ll have multiple choice exam questions to test your knowledge
If you pass the course, you’ll obtain the master of online persuasion certificate!
Price for the course: €799,-
Course Topics
Pt. 1: System 2 – When and how do we make rational decisions?
Pt. 2: System 1 – How does our subconsciousness and our emotions influence us?
Pt. 3: Attention & Perception – How to stand out? How to get attention? And how to draw attention?
Pt. 4: Needs & Motivations –Now that you have attention, you want to motivate your customers. How do you motivate someone into taking action?
Pt. 5: Memory & Learning –You got a customer’s attention, you got them motivated to take action and now you want them to remember you for the next time.
Pt. 6: Self, Social & Situation –We behave differently when we’re in different situations and when we’re around people
Pt. 7: Persuasive Marketing – I’ll give you advice on how to make your marketing even better
Pt. 8: Pricing – Price is so important. How can you best utilize persuasion techniques to improve your perceived value?

Become an expert in persuasion and optimization!
8 blocks of extensive deep dives into psychology
Your questions answered in live Q&A sessions
Apply the knowledge in your business and everyday life
Take the final exam and become the Master of Online Persuasion

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