Bob Serling – Killer Copywriting Simplified

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Bob Serling – Killer Copywriting Simplified

Case Study #1: From $2 million to $25 million at warp speed
Hakim Chishti spent years working for one of the world’s largest media conglomerates, selling services to Fortune 500 corporations. He had been trained in state-of-the-art sales methods and had an excellent track record of many years as a successful sales professional.
When Hakim started his own company providing emergency web development services for the federal government and defense contractors, he found the competition for market share was brutal. Because of his sales skills, his company was profitable — but not to the level he felt it really should be. Sales had leveled off at about $2 million annually.
Hakim originally contacted me to give him advice on improving his web site copy. After looking at the copy, I told him it was quite good, asked a few questions, and realized the problem wasn’t with his web site but with the copy in his lead generation letter.
Using a simple, but powerful two-page lead generation letter I created, Hakim ramped up his sales to monumental proportions almost overnight. The first time out the gate, he immediately won an agreement for a $25 million government contract, as he describes here:
“I recently used your lead generation strategy and letter to get a meeting with a US Congressman. As you can imagine getting a personal meeting with such individuals is extremely difficult, much more so even than with Fortune 500 CEO’s. Nonetheless, using your letter, I actually had the person calling me back, virtually demanding that we meet.
I was able to obtain a one and a half-hour personal luncheon with this Congressman and his chief of staff. During our luncheon meeting I pitched a multi-million dollar development project for our community in upstate New York. The net result was that a verbal agreement was reached right then and there at the table, and the Congressman said the project sounded ‘fantastic’ and that the $25 million price tag presented ‘no problem, quite reasonable.’ Needless to say, you helped me to succeed beyond anything I could have imagined.”
Hakim Chishti, CEO
IMC Digital Universe, LLC
So what was the true value of a single, highly successful sales letter to Hakim’s business? In actuality, it was far more than just this first contract. He also told me that by using the same letter, his staff members were now closing $2 million and $3 million deals in record time.
By the way, I’ve also modified versions of this letter and used them in emails to produce spectacular results for my own business and for a number of my clients. Which demonstrates that once you have an effective copy theme, you can use it in multiple ways and improve your sales and profits even more.
Can you imagine the difference being able to create this type of results winning copy — both online and offline — could mean for your business? Hakim increased his annual revenue by more than ten times with this simple letter. But even if you only doubled or tripled your revenue, think how much more enjoyable your business would be.
Case Study #2: Nine highly profitable years
of business from a single sales letter
Then there’s the sales letter I wrote for Book Marketing Update, one of the most respected newsletters in the publishing industry. This letter trounced all comers for over 9 years.
In most industries, if a sales letter lasts six months before it loses its selling power or is beaten by a more effective letter, it’s considered a major success. But a letter defending its winning status and remaining the control for 9 years is almost unheard of.
“Our most successful package, which we still use, contains a sales letter that Bob wrote nine years ago! It’s helped us make Book Marketing Update the number one newsletter for book publishers and publicists. A lot of copywriters can make a strong logical sales argument, but Bob also has a real knack for presenting things in an exceptionally emotional and persuasive way which makes a HUGE difference in your response rate.”
Bill Harrison, Publisher
Book Marketing Update
Bradley Communications Corp
Now I don’t know the exact dollar amount that this letter has produced for Bill’s company. But I can tell you that over a period of nine years, it’s produced hundreds of thousands, if not millions of dollars they never would have seen without this letter. Not to mention all the back end business they’ve generated with all those new subscribers they wouldn’t have otherwise had.
Do you think it would be a powerful advantage to be able to create letters like this for your own business? Letters that bring in hundreds of thousands of dollars automatically year after year without you having to lift a finger. I’ll show you exactly how to do this, quickly and easily — and even guarantee your results — with my new course Killer Copywriting Simplified.
Case Study #3: How a single ad campaign was so successful
the owner sold the company and retired
This next case study teaches a very powerful lesson any business owner or entrepreneur can profit from. A few years ago, I was asked to create a space ad and sales letter for a company that sells bulk advertising in hundreds of newspapers at dirt-cheap rates. By purchasing large blocks of advertising space at a discount, then marking it up with a reasonable commission, they could give businesses three times the exposure they would get for the same price from other sources.
While their business was doing quite well, the owner was smart enough to realize that improving the copy they used to promote their services could pay off handsomely. So I used the same power techniques and copy shortcuts I’ll show you during this program to quickly create a new space ad and sales letter for him.
Here’s how he sums up the powerful results he enjoyed in a single sentence:
“Bob Serling’s copy increased our profits on one project by a very real 917%!”
Phil Kratzer, President
National Response Corporation
Within just a few years of using this copy to literally explode his sales and profits, Phil sold his business and retired to a life of leisure. While that might not happen for everyone, the real lesson here is simple: if you can dramatically improve the selling power of your copy, while keeping the same fixed expenses, you can quickly and easily generate windfall profits.
Isn’t that something you’d like to do with your business?
Case Study #4: How a simple 5-minute change to a web site
increased response by over 300%

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This final case study amazed even me. In working with a client, I recommended that he make substantial changes to the structure of his web site and to the copy.
Realizing that it could take weeks before his new copy would be ready, my client decided just to make the structural changes I recommended. While these changes were substantial, he was able to accomplish them quickly by chopping out huge sections of his copy. It only took about five minutes, and as he’s told me, what he was left with was a bit disjointed, and not even close to what his site would finally look like.
Still, it was enough to get started. The next day, he sent out an email announcement inviting people to his newly restructured site. Within minutes the responses started rolling in — and they kept piling up for hour after hour.
When it was all done, he tallied up the response and discovered to his delight that simply by using the new copy structure I recommended, he had increased his response by more than 300%. Here’s his description of the results he’s now enjoying:
“On my old web site I used to get relatively small numbers of sign-ups to my ezine, despite strong endorsements from other newsletter publishers. In my first test since changing to the format you recommended, I have received more than a 300% increase in sign-ups.”
Michael Hepworth
StreetSmartMarketer.com
By the way, I just heard from Michael and these results have remained steady for a number of months. Although he now has new copy ready to test, he hasn’t had a chance to start testing because he’s absolutely jammed with new business! I can’t wait to see the results he gets once he unleashes the new copy.
Take a minute and calculate what a 300% increase to your web sales would mean for your business. Wouldn’t that be a nice chunk of change for expanding your business, beefing up your retirement account, or taking your family on an extended vacation at a luxury resort?
Now, you can start getting similar or even better results
with all your emails, web pages, sales letters, and space ads
…and I’ll put my money where my mouth is by
fully guaranteeing your results
The examples above are just a small sampling of the results my copywriting techniques have produced for hundreds of clients over the past 20 years. However, it’s been 10 years since my last copywriting seminar, and more than 7 years since my last course on copywriting, and much has changed during this time.
Since then, I’ve tested and perfected an ingenious new Killer Copywriting Cheat Sheet that lets you create powerful sales letters, web pages, emails and space ads faster and more effectively than anything you’ve ever seen.
The Cheat Sheet breaks any marketing piece down into just seven “power blocks” that can be plugged in quickly and easily to create the kind of copy that produces maximum sales. This lets you create powerful copy each and every time with minimum time and effort, because the same seven “power blocks” apply to any kind of copy you’re writing. There are minor differences on how and when to apply each block depending on the type of marketing piece you’re creating, but using the Cheat Sheet makes writing killer copy as close to automatic as you could ever hope for.
You’ll find the Cheat Sheet and all my other new power copywriting techniques in Killer Copywriting Simplified. But that’s not all, because you’ll also get my Killer Copywriting Cheat Sheet Templates for four different types of marketing pieces — emails, web pages, sales letters, and space ads — that take all the guesswork out of creating response boosting winners. Just open a template on your computer, follow the simple, step-by-step instructions for each type of marketing piece, and you’ll be able to repeatedly create powerful copy whenever you need it.
Regardless of whether you’re a seasoned copywriter or a complete beginner, you will master the ability to use my simple Cheat Sheets to quickly and easily create highly profitable sales copy. I absolutely guarantee your success — or you won’t pay a dime.
Killer Copywriting Simplified is a comprehensive course that gives you the ability to create powerful email, web pages, sales letters, and space ads on demand. There are five volumes in the course — each with it’s own Cheat Sheet Templates — that will have you writing high-profit winners in no time.
Let’s take a look at the powerful strategies and techniques you’ll discover in each of the five volumes:
Killer Copywriting Simplified — Volume 1
Fundamentals of High-Profit Copywriting
bullet The Killer Copywriting Cheat Sheet that’s helped me rack up sales of $84,500 in a single day… $119,500 in just six days… $150,000 in one day… and many more five and six-figure paydays. This is the secret weapon I use every time I sit down to write copy. It’s produced more five and six-figure paydays for my business than anything else I’ve ever used. You’ll get my actual Killer Copywriting Cheat Sheet along with a step-by-step breakdown of this remarkably simple formula you can use to create your own massive winners any time you want.
bullet 30 minutes to creating a million-dollar marketing piece. Did you know that the first 30 minutes can make all the difference in the world between a massively successful sales piece or a total flop? Most people don’t have a clue what to do during this critical “success window”. I’ll show you exactly what to do — and give you an outrageously effective, easy to use three-step formula to use during these 30 minutes that will lock in your ability to create highly profitable winners.
bullet The only two “psychological triggers” you’ll ever need to produce a massive flood of sales. Entire books have been written on various psychological triggers you can use to increase your sales. The problem is, it would take hours or even days to work them into your copy. Fortunately, there are just two psychological triggers that dramatically outperform all others. I’ll lay them out for you and give you step-by-step instructions on how to use them in all your copy. These two triggers alone are all you need to earn your “master’s degree” in making money!
bullet The 8 greatest copy mistakes that instantly flatten your sales — and how to make sure you avoid them. There are 8 critical mistakes that can kill your copy in a heartbeat. Problem is, a few of these are actually taught by some so-called “experts” as being items you must include in your copy! I’ll guide you through the fog and show you what these critical mistake are, why they’re so damaging to your sales, and simple ways to eliminate them in seconds.
bullet How to know exactly what any market wants by harnessing the inside secret of Customer DNA. If you really want to maximize your sales, you need to know your customers better then they know themselves. My simple Customer DNA formula makes you a master sales profiler and will arm you with all the ammunition you need to make sure your copy is firing on all cylinders to deliver exactly what your market wants and setting new sales records.
bullet The four reasons why customers don’t buy — even if they desperately need your product or service. There are only four real reasons why customers don’t buy. Miss any one of them and you’re flushing money down the drain. I’ll show you what these are and how to use simple, on-target copy techniques to overcome them and make your copy even more effective.
bullet The two Cheat Sheet “power blocks” I really sweat bullets over. Two of the seven copy “power blocks” are absolutely critical to sales success. Misfire on either one of them, and your promotion is doomed to be tossed in the trash or delete bin. Get them right and your sales will soar — plus, they set it up so the rest of your copy practically writes itself.
bullet The only 3 types of headlines you’ll ever need to rivet your reader’s attention. I have to laugh when I see some of the ebooks promising “63 Headline Formulas” or “The 500 Best Headlines Ever Written”. Who has time for that? I know I don’t and I’m sure you don’t want to waste a minute of valuable time either. But I’ve got you completely covered. There are actually only 3 types of headlines that are worth your time. And they’re worth their weight in gold. I’ll show you how and when to use each type to create compelling headlines that rivet your readers’ attention and practically force them to read your entire sales piece.
bullet Triple your sales by creating maximum response offers. I’ll let you in on a major secret. In today’s market, your offer makes or breaks your success. Crafting a powerful, highly profitable offer is easy when you use my Cheat Sheet method. Just follow the simple instructions to create a breakthrough offer every time — and start enjoying greater sales volume right away.

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bullet 4 ways to create and leverage bulletproof credibility. Credibility is essential to making any sale. If your prospect has even the slightest doubt that your product isn’t what it seems, you’re dead in the water. Discover four foolproof ways to generate maximum credibility, then find out how to use your Cheat Sheet to leverage that credibility for massive sales.
bullet How to pack maximum selling power into your bullet copy. Professional copywriters know one of the main secrets to doubling or tripling sales is great bullets. The right kind of bullets tap deeply into your prospect’s greatest wants and needs, stimulate all the right hot buttons, and leave them practically salivating to place their order. You’ll master my simple shortcuts for writing sizzling bullets that work like crazy to put money in the bank.
bullet How to write a powerful guarantee that reverses the risk, pulls in stacks of orders, and reduces your returns to next to zero. One of the greatest barriers to making the sale is your prospect’s natural skepticism. They’ve been lied to, cheated, and burned by unscrupulous businesses more times than they care to remember. I’ll show you how to overcome this serious problem by creating a compelling, “shift the risk” guarantee that can easily double or triple your sales.

Killer Copywriting Simplified — Volume 2
How to Write High-Profit Email
bullet The Killer Copy Cheat Sheet Templates for Email. Email marketing is one of the best and least expensive forms of marketing there is. But it’s a lot trickier than it looks. You’ll discover what really works — and what doesn’t — to create emails that get the results you really want.
I’ll give you three powerful templates (one for short copy email, one for long copy email, and one for “sales chain sequencing” emails) and show you how to use them to create emails that sell like crazy. Each template is explained with block-by-block breakdowns of some of my own most successful emails to remove all the guess work for you. Any time you need to write an email, just open up these templates on your computer, choose the one you want, and you’re ready to create powerful email messages in just minutes.
bullet How to write subject lines your readers can’t resist opening. A subject line is similar to a headline — it must rivet your reader’s attention or you lose them. However, because of space limitations and the spam filters, writing a great subject line can be a lot more difficult than writing a great headline. I’ll show you what works, what doesn’t, and give you my foolproof technique for writing subject lines readers can’t ignore.
bullet The “stupid” email secret that increases sales by 50% or more — every time. The few people I’ve shown this secret to have been amazed by its simplicity — and even more amazed by the results it pulls in time after time.
bullet IMPORTANT: How to use email “sales chain sequencing” to identify your hottest prospects and increase your sales by 100% or more. This has to be one of the simplest, most effective techniques I’ve ever seen — yet no one is using it or teaching it. Quite frankly, if for no other reason, you should do whatever it takes to get a copy of this course just to pick up this powerful technique alone. I guarantee that it will pay pack the entire cost of the course many times over — and keep putting cash in your bank account for many years to come.
bullet The best days to send out your emails — and the worst. You’ll be surprised to discover which days really work best — both for selling to businesses and consumers.
bullet Short or long emails — which work best for your business? I’ll show you which circumstances are ideal for longer emails and when you absolutely must use a shorter email message. Plus you’ll get templates for both formats that makes writing them a breeze.
bullet Beating the spam filters. It doesn’t matter how compelling your email message is if you can’t get it delivered. These days, the spam filters are more aggressive than ever at blocking your email. Don’t worry — my process lets you write emails that are packed with selling power and completely “filter friendly” at the same time.
bullet List segmentation. This is one of my personal favorites — because I’ve made so much money with it. I’ll show you how to create simple, but extremely powerful emails that get your prospects to tell you exactly which products and services they’re most interested in. This allows you to write deadly accurate follow-ups focused on what your customers truly want, that rack up more sales than any other approach I’ve ever used. Don’t miss this one!
bullet Email copy cloning. This is one of my favorite techniques. I’ll reveal the secrets of a powerful “copy cloning” technique you can use to create breakthrough email copy while cutting your writing time to the bare minimum. Discover which sections of your email can easily be “cloned” from your previous successful emails. If you think we’re going to cover just the obvious, small sections of copy that immediately come to mind, think again. I’ll show you power tips for creating some of the most valuable sections of your copy at a blistering pace that will save you days of writing.
Killer Copywriting Simplified — Volume 3
How to Write Web Pages that Sell
bullet What’s the difference between web copy and sales letter copy? There are a number of significant differences that can flatten your sales if you don’t get them right. At the same time, there’s more bad advice on writing web copy than any other form of copy. Find out what works, what doesn’t, and how to write web copy that runs circles around your competitors.
bullet The simple, 5-minute change to your web copy that increases response by over 300%. This is the exact same technique I told you about earlier in this letter. The secret that my clients have paid $8,500 and more to get a peek at. You’ll get more than just a peek — you’ll get the entire technique laid out with step-by-step instructions for plugging it into your own web site and ramping up your sales in minutes. This single technique alone is worth the entire cost of this course many times over.
bullet The single biggest mistake 95% of all businesses and entrepreneurs make with their web site copy. This one is cheating you out of tons of sales, day in and day out. Find out what it is, exactly why it’s flattening your sales, and how to prevent it from ever stealing your sales again.
bullet The Web Copy Cheat Sheet Template #1 — Home Pages. Need a great home page without wasting a lot of time to get it? Just plug in this paint-by-numbers template and you’ll have a powerful home page in the shortest time possible.
bullet The simple secret offline direct marketers use to create web copy that trounces conventional internet marketing every time. Big, successful direct marketers are quietly making tens and hundreds of millions with a simple secret they guard like Fort Knox. Many of them are my clients and I’m going to bust this secret loose so you can take advantage of it and make money like the big boys.
bullet The Web Copy Cheat Sheet Template #2 — Landing Pages. Just like a great headline can outpull an average headline by 400%, a great landing page can increase your sales exponentially. You’ll never have to worry again about having powerful landing pages — all you have to do is plug in this template and you’ll have knockout landing pages every time.
bullet My “unconventional credibility” technique that can easily double the profits of your web site. What most so-called experts tell you about how to establish and use credibility is flat out wrong. Put it this way — if it really worked as well as they promise, you wouldn’t be reading this right now! Find out how to leverage my “unconventional credibility” format to lock in more sales than you’ve ever thought possible with your web copy.
bullet The only real way to know which are the hottest “hot buttons” for your prospects and customers. Find out how to determine the precise benefits your prospects want most then use them to lock in higher levels of profits on your web site.
bullet The Web Copy Cheat Sheet Template #3 — Sales Pages. Sales pages are one of the hottest way to sell more of your products and services on the net. Yet most people make so many mistakes with their sales pages, they think selling online is next to impossible. This template gives you a simple, foolproof formula for creating sales pages that do exactly what they’re supposed to — maximize the sales of your products or services. Just follow the simple block-by-block instructions to add serious profits to your bottom line.
bullet Why the conventional formula for writing bullets is actually harming your sales. Take a look at most web sites and the bullets all follow a conventional “fantasies” formula developed for direct mail over 60 years ago. If that’s the formula you’re using for your bullets, you’re leaving a lot of money on the table. Find out how to write powerful, compelling bullets your customers can’t resist — bringing your copy and your profits into the 21st century.
bullet A powerful web device for building a massive list as quickly as possible. If you’re using a web site to build your list, you probably know that 20% or more of new subscribers give you bad email addresses, resulting in tons of undeliverable emails. Find out how to use a simple, but powerful, web device to make sure 98% of all email addresses are valid and deliverable.
bullet How to build an “unbalanced guarantee” customers can’t resist. Want to make more sales? Then create a guarantee so tilted in your customer’s favor, they’d be foolish not to take you up on your offer. I’ll show you precisely how to do this — and how to use your guarantee to lock in more sales and dramatically reduce refunds and returns at the same time.
Killer Copywriting Simplified — Volume 4
How to Write Powerful Sales Letters
bullet Cashing in with sales letters. With so much attention being focused on Internet marketing these days, direct mail sales letters are one of the most overlooked ways to make massive sales in a short time. Find out exactly what it takes to write powerful copy that motivates people to pull out their credit cards, order on the spot, and keep buying from you for many years to come.
bullet The A-B-C formula for doubling your sales overnight. Not all prospects are created equal — and if you treat them equally, you’re seriously limiting your profits. Find out how to sell more instantly to your “A” prospects, graduate your “Bs” from just looking to eager to buy, and move your “Cs” up the sales chain to real buyers instead of losing their business.
bullet How to use “pre-emptive strike credibility” to double your sales. The biggest roadblock to making more sales is getting prospects to believe you. They’ve been burned so many times by false promises and shoddy products, that trust is almost nonexistent. Find out how to build powerful, unbreakable trust right from the beginning and use it to create an avalanche of believability instead of the mountain of doubts and objections that doom so many sales letters.
bullet Sales Letter Cheat Sheet Template #1 — Pre-emptive Strike Credibility Sales Letter. Quite frankly, I’ve never seen this powerful copy format being taught anywhere. Hard to understand, considering how much more effective it is than conventional sales letters. In this Template, I’ll use a sales letter that’s brought in hundreds of thousands of dollars in actual sales to give you a block-by-block breakdown of how to use this power formula to quickly and easily create high-profit sales letters at will. You’ll never again have to worry about whether your copy will sell — just plug in this simple, powerful formula and you’ll have a high powered sales letter in a day or two, not weeks or months.
bullet The 3 “quiet factors” that flatten your sales. Three almost unseen factors are working against you every time you write a sales letter. And they can drag your sales down without you ever knowing what hit you. Discover what all three factors are and how to quickly turn them around and actually put them to use to rack up more and more sales.
bullet Harnessing the immense power of cycle mailings. Studies have shown that it takes an average of 8 contacts to make a sale. Yet most marketers give up after just two contacts! Of course, that means you’re giving away a lot of sales to your competitors. Find out how to quickly and easily create an unlimited number of cycle mailings to keep contacting prospects over and over, building more and more sales and dominating your market while your competitors wonder what hit them.

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bullet Sales Letter Cheat Sheet Templates #2 and #3 — Cycle Letters. There are two forms of follow-up cycle letters proven to outperform all others many times over. I’ll lay them out for you block-by-block, showing you exactly what it takes to create these powerful sales magnets in just 20 to 30 minutes apiece.
bullet Order form magic. All marketing documents have one single purpose — to help you make more sales. Unfortunately, most order forms are weak, ineffective attempts to close the deal. Don’t let your order form cheat you out of sales you should be making. Just follow my simple instructions and watch your sales climb up the charts.
bullet BONUS: Sales Letter Cheat Sheet Template #4 — My mystery letter. This one is so effective, I’m not even going to give a hint of how it works. That’s because I’ve quietly been using it to pull in hundreds of thousands of dollars in additional profits for many years and the only people I’m willing to share it with are those savvy enough to scoop up a copy of this course.
bullet Build in automatic sales with my “double call to action”. Ever get the uneasy feeling you aren’t closing as many sales as you could be? You’ll never have to worry about that again. Plugging in my foolproof “double call to action” will make you a master of closing as many sales as possible. In just five minutes or so, you can easily increase your sales by at least 20% with this little gem.
Killer Copywriting Simplified — Volume 5
How to Write Money-Making Space Ads
bullet Space Ads — How to make big money in a little-used medium. Space ads are another area where you can get great deals and make substantial sales because so few of your competitors are using them. I have clients making millions with ads ranging from two-inch square to full page spreads. I’ll give you all the insider secrets for making this powerful medium work wonders for your business.
bullet Cashing in with the power of laser targeting. One of the key advantages to space ads is they give you the ability to target your prospects with laser precision. But there are a lot of inside tips and techniques that make the targeting process both much easier and much more effective. I’ll take you on a guided tour of how to use proper targeting to maximize your sales and profits.
bullet The “market dominator” space ad — how to own any business market in six months or less by using a single space ad. If you sell products or services to other businesses and need to capture market share as quickly as possible, have I got a treat for you! This powerful format will accelerate your success like nothing else you’ve ever seen. I’ve been using it successfully for years, but never shared it with anyone. You’ll be first in line to discover this unique way to blow your competition out of the water.
bullet Space Ad Cheat Sheet Template #1 — Testimonial Driven Space Ads. Satisfied customers can tell your story and sing your praises in ways your prospects would never find believable if you said it in your own words. This powerful format harnesses the invaluable power of testimonials to sell like crazy. And, of course, it’s fully demonstrated with a block-by-block tour of one of my most effective space ads that’s generated hundreds of thousands of dollars in sales.
bullet Leveraging the power of “embedded offers” to make far more sales. Want to get your offer through to far more prospects by going beneath their “b.s. radar”? This powerful technique embeds your offer in factual copy, getting directly through to all your prospects with no resistance whatsoever. It’s an ethical, completely effective way to get more prospects to read every word of your copy and convert far more of them to paying customers.
bullet Three questions you must answer in your copy to maximize your sales. This is one of my most closely guarded secrets for writing powerful space ad copy that sells like crazy. There are three powerful questions that all prospects have, even though most of them aren’t even aware of it! Answer these questions in your copy and watch your sales rocket to new levels.
bullet Space Ad Cheat Sheet Template #2 — Endorsed Space Ads. Take this quick test. Which new restaurant would you try first — one that a food critic says is great, or one that all your closest friends are raving about? The answer is simple: you’d go to the one your friends are raving about because you know you can trust them. Find out how to build this type of unquestionable trust into your copy with endorsed space ads. All demonstrated, of course, with a simple block-by-block template you can immediately use to create your own winning ads.
bullet How to use graphics to double or triple the effectiveness of your space ads. Ever heard the old advice that your space ad should look as much like the editorial content of the publication it runs in if you want the most sales? That’s a load of bull. It may have worked decades ago, but these days, in our highly visual culture, great graphics can as much as triple your response. Find out precisely what it takes to make your ad “pop” off the page but still maintain the full impact of your marketing message — resulting in more sales and more profits.
bullet The secret of my “piling on” technique to pack the most selling power into limited space. The key drawback to space ads is the limited space you have to work with. You can’t waste a single word if you want to maximize your sales. I’ll show you how to use a simple “piling on” technique that instantly doubles the value of the benefits you bring your prospects without adding any extra words or paying for any additional space.
bullet Space Ad Cheat Sheet Template #3 — Small Space Ads. Small space ads are the trickiest form of copy to write, but also one of the most effective when done properly. This quick block-by-block template shows you how to build massive selling power into small, limited space. Now you’ll be able to advertise at dramatically reduced costs, run your ads in major newspapers and magazines, and gain a powerful tool that will put you head and shoulders above your competition.
bullet The only call to action to ever use in a space ad. Most space ads fail because they use the wrong call to action. There is one — and only one — call to action that always maximizes response. Find out what this call to action is and how to plug it into all your space ads to convert the maximum number of prospects to paying customers.

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