Bretty Curry (Smart Marketer) – Smart Amazon Ecommerce

It’s without a doubt the biggest online marketplace in the world, and the potential upside is huge.

But there are some downsides, too — like lower margins, higher volatility and the fact that you don’t “own” the customer data.

That’s why we waited years before expanding onto Amazon.

But once a brand reaches a certain size, the benefits of scaling onto Amazon far outweigh the challenges:
Yes, the margins are lower than Shopify, BUT…
So are the CPAs, and now we’ve acquired thousands of new customers who were loyal Amazon shoppers — who were never going to buy from our Shopify store.
Yes, the platform can be volatile, BUT…
That’s true for every sales channel (iOS reminded us of that). By scaling onto Amazon, we diversified our revenue streams and made our business more stable overall.
Yes, the customer data is hidden, BUT…
Amazon has new tools that make it easier to build brand loyalty, increase repeat purchases and provide a customer-centric experience without owning the customer data.

MODULE 1
Crucial Cornerstones Of Amazon Ecommerce
MODULE DETAILS
The Goal
“It’s Not Too Late to Get On Amazon”
Making Sales vs. Building a Brand
Amazon as a Primary or Secondary Channel
Building Customer Loyalty
Getting Familiar WIth Amazon
MODULE 2
Preparing Your Launch Roadmap
MODULE DETAILS
“Our Brand and Our Customer That’s Our True North”
Keyword Research
Keyword Research Template
Competitor Research
efining Keyword Research
Listing Optimization
Listing Creation
Review Acquisition
“It All Begins with Keyword Research”
MODULE 3
Managing Amazon Logistics
MODULE DETAILS
“You Got to Sweat the Small Stuff”
Account Setup
Seller Fees & Reimbursement
Average Cost of Amazon Fees
Customer Service & Messaging
Account Settings & Returns
Managing Shipping, Labeling, & Prep
Account Health
“The Devil is Truly in the Details”
MODULE 4
Setting Up Your Amazon Storefront
MODULE DETAILS
“I Look at the Storefront As a Litmus Test”
Amazon Storefront Overview
Storefront Buildout
A+ Content Overview
A+ Content Buildout
Brand Story Overview
Brand Story Buildout
“It’s All About Your Brand”
MODULE 5
Amazon Marketing
MODULE DETAILS
“If You’re Not on Amazon, Someone Else is Getting that Sale.”
Amazon Sponsored Ads
Components of Sponsored Ads
Sponsored Product Ads
Sponsored Brand Ads
Sponsored Display Ads
Brand Defense Ads
Optimizing Your Ads
Optimization: Bulk
“Start With the Simple Things”
MODULE 6
What Success On Amazon Looks Like
MODULE DETAILS
“Data is Only Valuable If You Take Action”
KPIs: Knowing What to Measure
Account Health Audits
Quarterly Growth Audits
“What Story is the Data Telling Us?”
MODULE 7
Advanced Amazon Strategies
MODULE DETAILS
“Test, Test, Test, and Re-Test”
Amazon Demand Side Platform (DSP)
Google to Amazon
Converting Search Terms and ASINs
“Whatever Your ‘Why’
Amazon Can Help You Get There Faster”