Casey Demchak (AWAI) – Key Message Copy Platforms


Casey Demchak (AWAI) – Key Message Copy Platforms

Casey Demchak (AWAI) - Key Message Copy Platforms

Casey Demchak (AWAI) – Key Message Copy Platforms


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This course is available and delivery within a few hours!”Being able to reign in the wild requests from these clients and focus them on a Key Message Copy Platform is the perfect way to take control of the situation before you wind up mired in their chaos.


Casey Demchak (AWAI) – Key Message Copy Platforms

Casey Demchak (AWAI) - Key Message Copy Platforms

The Extremely Uncommon $3,000 – $7,500 Writing Undertaking I Invented… and Perfected… that Completely EVERY Firm Wants

“It started as a way to make an easy extra $3,000 every month… But these days I’m making $7,500 or more for the same projects! Now I never want to write anything else!”

Spend a couple of minutes with me proper now, and I’ll present you tips on how to make the identical form of cash doing the very same factor.

Solvable Downside #1: When Your Consumer Can’t Afford You…

I bumped into this early on with an area flooring firm that wanted a whole lot of copy however had a really tight price range.

As a substitute of strolling away or agreeing to work for pennies, I provided to write down them a Key Message Platform for $2,500.

They beloved that it was inside their price range, and it gave them every part they’d want to write down extra copy for his or her enterprise.

It’s a win-win for you and your shopper: You don’t should low cost your companies or lose a possible shopper… and so they get an awesome worth.

Higher but, after writing a Platform for these purchasers, lots of them come again later and ask me to write down extra initiatives for them!

Solvable Downside #2: When Your Consumer Doesn’t Know What He Wants…

Bear in mind my first “toboggan ride” shopper?

If I needed to guess, I’d say near half of the potential purchasers you’ll run into as a freelancer will probably be simply as scrambled and directionless.

Particularly with small companies — a whole lot of them simply don’t have the advertising know-tips on how to get a agency grasp on what copy they really want.

Having the ability to reign within the wild requests from these purchasers and focus them on a Key Message Copy Platform is the right strategy to take management of the state of affairs earlier than you wind up mired of their chaos.

Solvable Downside #3: When Your Consumer Has a Lot of Copy…

I run into this one loads… It’s when an organization doesn’t know what sort of advertising message works finest, in order that they have a bunch of various writers blindly producing all types of copy…

After I come throughout these purchasers, I all the time begin off by saying, “Go find a big conference table and lay out all the copy messages you’ve been running for this product. Do your messages make sense and flow together?”

Sometimes, my shopper stops me proper there, “Oh we don’t even need to do that. I can already tell you it’s totally inconsistent. We need help.”

Module 1

Find out how to Write Key Message Copy Platforms (Overview)

Every Key Message Copy Platform has a base of 14 sections. On this module, we’ll dive deep into the primary 4 sections — the product tag line, the goal market description, the “voice” for the product, and pattern headlines.

I’ll present you:

  1. The three easy steps you possibly can comply with to write down any Key Message Copy Platform shortly.
  2. Why you do not need to make “clever” product tag strains to your purchasers — and what it is best to write as an alternative that is easier and can make your prospects a lot happier.
  3. Find out how to maintain the “human value” factor robust in your copy (and even tips on how to sneak further human worth into “dry” copy).

By the tip of this module, you’ll have reviewed a number of samples and be primed to create your individual introductory sections with confidence.

Module 2

Find out how to Write Key Message Copy Platforms (The Vital Particulars)

In Module 2, we’ll bounce proper into the subsequent 5 sections in a “do it as you see it” format.

I’ll additionally offer you some private insights on attaining success within the enterprise, together with:

  • Why an in depth description of how the services or products works is likely one of the finest “gifts” you can provide the advertising crew — plus, how doing this proper knocks down purchaser objections quick.
  • Find out how to maintain your copy “at-a-glance friendly” all through — and why that is going to make your shopper fall in love along with your work immediately.
  • Your secret allies within the R&D division and the way they might help you. (Right here’s a touch: They know the product even higher than the advertising crew!)
  • What to do to present merchandise extra character — and why positioning them on this method boosts the ability of market segmentation to your purchasers.

By the tip of Module 2, you’ll be capable of ship the important thing positioning parts of a Key Message Copy Platform with out breaking a sweat… and be properly in your strategy to having your first accomplished pattern.

Module 3

Find out how to Write Key Message Copy Platforms (The Nuts and Bolts)

Get Casey Demchak (AWAI) – Key Message Copy Platforms obtain

Right here, I’ll wrap up Key Message Copy Platform writing with a tour by way of the testimonials, options and advantages, and name-to-motion sections. You’ll study:

  • Why quick testimonials beat lengthy ones within the enterprise world… and how one can get the “right” testimonials from one of the best product champions.
  • Find out how to skip hype and fluff when describing options and advantages, so you possibly can ship particulars that actually imply one thing to each your purchasers and their prospects.
  • What the gross sales crew can let you know to present you insights… plus how you should utilize their insights to write down speaking factors that overcome purchaser objections. (Advertising groups love this!)
  • Why the decision-to-motion part helps your purchasers — and once you’ll need to skip this part totally to assist your self.

By the tip of this module, you’ll perceive writing Key Message Copy Platforms from begin to end. However that’s not all. By the tip of this module, you’ll even have accomplished your first pattern copy platform.

Module 4

Getting Purchasers: Who Buys Key Message Copy Platforms?

Every part you discovered up until now will probably be ineffective if you happen to don’t have purchasers. So Module 4 kicks off a 3-half collection on the best methods to draw purchasers with Key Message Copy Platforms.

I’ll share every part I find out about tips on how to market to purchasers and promote them on doing Key Message Copy Platforms, together with:

  • Find out how to flip doubtlessly tough purchasers into optimistic, revenue-producing purchasers by steering them towards a Key Message Copy Platform.
  • The place to seek out your final “sweet spot” as a Key Message Copy Platform author — and what to say when you’re within the “sweet spot” to just about assure you are the shopper’s first alternative for each extra mission.
  • Why working with small begin-up corporations will be essentially the most enjoyable you’ll ever have doing Key Message Copy Platforms — even when it’s the one mission you ever do collectively!
  • Find out how to use Key Message Copy Platform initiatives to land work with corporations who’ve small budgets… and why you may nonetheless make each penny you deserve when you do it!

By the tip of this module, you’ll know tips on how to zero in on the highest three conditions the place a Key Message Copy Platform is a brilliant promote. Plus, I’ll even reveal the 5 conditions the place it’s a BAD IDEA to pitch a Key Message Copy Platform and what it is best to supply as an alternative to maximise your earnings.

Module 5

Maximize Your Earnings: Find out how to Persistently Promote Key Message Copy Platforms

On this module, I’ll lay out the speaking-factors you’ll have to put purchasers relaxed and promote them on working with you immediately, together with:

  • The six important speaking factors and shutting strains I exploit day-after-day, constructed from my 20+ years of face-to-face expertise with purchasers within the area — and you’ll steal them!
  • Find out how to use my “conference room table” negotiating secret to make entrepreneurs need to bounce in your proposal and get your examine within the mail.
  • Why you need to be the primary one to present a quantity, so you possibly can present a wise pricing anchor to your purchasers and make it straightforward for them to see your worth.
  • When a 3-tiered pricing system is smart, and the way you should utilize this to maximise your general writing earnings.

By the tip of this module, you’ll be capable of easily promote purchasers on the worth of hiring you by utilizing one of the best speaking factors accessible — mine!

Module 6

Hidden Alternatives: Find out how to Keep away from Undertaking Pitfalls

Right here, I’ll stroll you thru the pitfalls I’ve run into on Key Message Copy Platform initiatives and offer you my methods to keep away from them. You’ll study:

  • My high three responses to shopper objections (simply swipe these and use them for your self!).
  • Find out how to handle particular requests and particular conditions like a professional — plus, case research so you possibly can see actual-life options to all the most typical issues.
  • Why a “setback” is simply one other alternative for you — and the particular discounting system I exploit to be sure you get heaps extra alternatives coming your method.

By the tip of this module, you’ll be capable of deal with mission quirks with confidence. You’ll even have my finest practices in your facet to make sure you’re the primary alternative for comply with-up initiatives.

Module 7

Develop Your Enterprise: Present Case Your Copywriting Abilities

Key Message Copy Platforms are only one a part of my six-determine writing profession… and on this module, I’ll reveals my high ways for build up each facet of what you are promoting, together with:

  • Why a easy plan (that you are able to do properly) will all the time beat a sophisticated plan.
  • How advertising that’s “an inch wide but a mile deep” enables you to construct up purchasers in your most well-liked house whereas nonetheless leaving the door extensive open for further work in different areas.
  • The distinctive energy of the “go-giver” mindset within the enterprise house — plus all of the arms-on actions you are able to do to place that mindset into motion for what you are promoting immediately.

By the tip of Module 7, you’ll perceive the three levels of writing success and the way you should utilize my finest practices to maneuver by way of these levels in your individual profession.

Module 8

Bonus Session — Creating A Mindset Advertising Energy

On this Bonus Module, I’ll share my secret to making a “winning” mindset, and the way it might help you excel as a copywriter.

I’ll additionally embrace a free copy of the bonus report 10 Secrets and techniques to Attracting Copywriting Success with this module. You’ll see…

  • How one can develop an unrelenting perception that you simply deserve as a lot success as anybody else. Since you do.
  • Why you ought to be cautious what you would like for… and solely want for one of the best! Because it doesn’t take any extra power to dream massive than to assume small, there’s no purpose to carry your self again.
  • How once you grasp your mindset, your “hard work” turns into a possibility for joyful creation.

All of it provides as much as a module designed that will help you unlock your internal energy as a marketer in a method that is straightforward, easy, and builds you up on a constant foundation.

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