Conversion XL – Digital Psychology and Persuasion Minidegree Program 2019

Learn proven psychological frameworks that will help you understand user behavior, and influence purchase patterns.

• Boost the persuasiveness of your copy and design
• Learn to understand your customer’s mindset and needs
• Build habits, increase loyalty, and elicit emotional responses
• Direct attention and catalyze action with cues and triggers
• Integrate psychological tactics with your conversion optimization efforts

In this extensive certification program by CXL, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.

Understand persuasion psychology: how your user’s brain works

You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.

CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.

Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.