CXL Conversion Optimization


CXL Conversion Optimization

CXL Conversion Optimization

CXL Conversion Optimization


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Getting results you want with conversion optimization and experimentation is all about knowing what to do. It’s a field where you need to know a lot about a lot, and this program contains it all.

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CXL Conversion Optimization

 CXL Conversion Optimization

Start getting more wins and bigger wins

Getting results you want with conversion optimization and experimentation is all about knowing what to do. It’s a field where you need to know a lot about a lot, and this program contains it all.

Get CXL Conversion Optimization download

After completing it you will

improve your skills in conversion optimization, UX, and web analytics,
understand what works on websites, and what doesn’t,
develop better A/B tests that win more often.

Introduction video
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Change your results with world-class conversion optimization training

The Conversion Optimization Minidegree by CXL Institute will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property.

Access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.

You shouldn’t be operating without this kind of help.

A program designed to develop true professionals

This in-depth conversion optimization training program will help you become a top conversion optimizer in. The skills you gain will benefit you for years to come. You’ll learn how top conversion rate experts in the world approach conversion optimization.

This program will teach you the methodology, tools, and the mindset needed to become a successful optimizer – and make any website sell.
Learn a systematic, repeatable process

True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.

After this program, you’ll be able to systematically identify all the places where a website is leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.
Unique content you won’t find anywhere else

Conversion Optimization Minidegree is the only advanced level CRO training program in the world.

Internet is full of superficial level content on this. More and more junk information is popping up on blogs and places. The best way to learn is from practitioners who’ve been doing this for years and years. We’ve got the best names in the industry to teach you this stuff.

The CRO Minidegree was great.

I previously took the CRO certification from Digital Marketer, and holy crap was I not prepared for how little I knew about CRO before enrolling in CXL Institute’s CRO Minidegree.

I thought I learned a lot, but when I saw what CXL Institute offered vs what they had… it was clear to me that what I thought was a pretty decent course was really something that just covered the tip of what your program touched on.

Bill Angelos, Owner @ Zero Point Media LLC
5 cumulative tracks, total of 74h 38min of videos & study material – designed to make you better at CRO.

Minidegrees are collections of individual courses, grouped together around a theme. Conversion Optimization Minidegree is designed to give you advanced level skills in conversion optimization.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
CRO foundations

All the things you need to know before doing CRO.

Total Time: 0h 45min

Remember the old marketing adage – “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” – well, it’s the same with best practices. They work for half the websites, and you don’t know which half your website belongs to.

Blindly copying and implementing “best practices” is stupid – nothing scientific about it. You’re essentially using somebody else’s solution to their problems for your problems.
Best Practices

CRO best practices to start with.
Intro to Conversion Copywriting

Foundations of writing copy that sells.
Product messaging

Stop letting amateur copy wipe out your conversions
People & psychology

Understanding how people work, so you could convert them.
Social Proof

How to identify, gather, and display the optimal social proof your customers subconsciously hope to see on your website.
Intro to Neuromarketing

Introducing the discipline, and contextualizing it in the modern landscape of internet marketing.
Developing & Testing an Emotional Content Strategy

Emotional triggers and behavioral principles which shape your customer’s decision making process.
Influence and interactive design

Concrete tactical design strategies to keep customers repeatedly engaging with your product or service
Google Analytics for beginners

Go from zero to effective in using Google Analytics
Conversion Research
Optimization strategies
Conversion Optimization Program Management
How long will it take me to complete this Minidegree?


This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 6 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.
Show off your new skills: Get a certificate of completion

Complete all courses and pass the final test to become a CXL Certified Optimizer. Our certification will help you accelerate your marketing career and/or land better clients.
CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
How to find CXL Institute on LinkedIn

This platform truly helped develop my career.

I went from specialist to Head of CRO in 7 months. Many “right timed events”, I agree, but CXL made me confident.

The hours that I spent covering all the lessons were more than enough to avoid imposter syndrome. I was ready when I needed to be.

John O.

Sign up for CXL Institute and get access to

50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
5 Minidegrees that give you advanced level skills
Talk recordings by world class practitioners at CXL Live and Elite Camp

The CXL Institute guarantee:

Guaranteed return on time spent or your money back.
You can immediately apply learnings and improve your results.

Get CXL Conversion Optimization download

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