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Ezra Firestone – Smart Ecommerce
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STEP-BY-STEP INSTRUCTIONS: For setting up the 5 key pillars of a successful Ecommerce business.
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Description
Ezra Firestone – Smart Ecommerce
Build & Scale 8-Figure Businesses w/ Ezra Firestone’s Ecommerce System
Hey, I’m Ezra! I’ve figured out how to consistently grow successful Ecommerce brands, and it’s given me both financial freedom and the best lifestyle I could’ve asked for.
STEP-BY-STEP INSTRUCTIONS
For setting up the 5 key pillars of a successful Ecommerce business.
MY GUIDE
To managing your work, your time and your team in order to live the exact lifestyle you want.
GET EARLY ACCESS
To our new course (with special beta pricing) to make sure you’re prepared for Black Friday.
Ecommerce is (by far!) the best business model to build, scale & sell.
I’ve owned all kinds of companies (info, SaaS, services, you name it) and Ecommerce is by far the best way to generate cashflow while building a salable asset — here’s why:
Scalable Products
Have you ever tried creating and maintaining info or SaaS products? It’s an absolute nightmare! Apps and courses are hard to make and need constant updating. With Ecom, it’s easy to source products (which stay the same — hallelujah!) and produce them at scale.
Manageable Support
If your products are always changing (like with SaaS) then you need a large and well-trained support staff to educate customers — and those costs really add up. Meanwhile, you can support most 7-figure ecom brands with a good FAQ page and a couple of CS agents.
High Salability Value
In this industry, real wealth is created by building and selling assets. This is hard to do with some brands — like info, which can rely so heavily on personality, or dropshipping, which essentially grows someone else’s business instead of yours — but ecom brands are practically built to sell!
Ecommerce can give you financial freedom & lifestyle autonomy.
It’s possible to build a successful and meaningful business that doesn’t require all of your attention or take over your life.
In this course, you won’t just learn how to make your ecom business generate more revenue, and how build a valuable asset that you can hopefully sell one day for a truly life-altering sum of money.
You’ll also learn how to set up your business infrastructure in a way that allows you to live life the way you want to live it: more time to spend with family, to travel, and to do the things in life you really care about.
But if you’re struggling to grow your Ecommerce brand, here’s why.
Ecommerce is great, but if you’re here — and especially if this is your first business — then you already know it’s no cakewalk.
And whether you’re…
- Struggling to turn a great product into a great business.
- Struggling to generate consistent sales.
- Struggling to scale to the next level and finally reach 8 figures.
The problem is likely the same: you’re probably focusing too much on a single channel (like Facebook) without first building a solid Ecommerce infrastructure.
That’s where my Ecommerce System comes in.
In this course, you will learn how to build out the 5 essential pillars of a healthy ecom brand — the same pillars I use in every one of my companies — so you can consistently convert more customers, increase order value and boost repeat purchases.
What Smart Ecommerce Will Teach You
ABOUT SMART ECOMMERCE
Unlike most of our courses, Smart Ecommerce doesn’t focus on just one channel like Facebook or email.
Instead, it gives you a complete system for setting up and optimizing all the key elements of a successful physical products business.
COURSE DETAILS
You get 12 hours of education that combine high-level, real-life examples and step-by-step tutorials to set up my Ecommerce System for your brand.
Combine that with all my top tools, templates and resources, and you’ll have everything you need to build a rock-solid foundation that also suits the lifestyle you want.
MODULE 1
Crucial Cornerstones Of Ecommerce
⊕ The Goal
⊕ “This is The Best Time to Get Started in Ecommerce”
⊕ The Ecommerce Business Model
⊕ The 6 Competitive Advantages
⊕ Advantage 1: Mission, Brand & Ethos
⊕ Advantage 2: Customer Persona
⊕ Advantage 3: Strong Financials
⊕ Advantage 4: Building Your Team
⊕ Advantage 5: A Site That Converts
⊕ Advantage 6: Content That Brings Customers Back
⊕ The Smart Ecommerce Roadmap
⊕ “This is The Best Time to Get Started in Ecommerce”
⊕ The Ecommerce Business Model
⊕ The 6 Competitive Advantages
⊕ Advantage 1: Mission, Brand & Ethos
⊕ Advantage 2: Customer Persona
⊕ Advantage 3: Strong Financials
⊕ Advantage 4: Building Your Team
⊕ Advantage 5: A Site That Converts
⊕ Advantage 6: Content That Brings Customers Back
⊕ The Smart Ecommerce Roadmap
MODULE 2
Site Architecture
⊕ “Who’s My Competitor? It’s the Back Button.”
⊕ You Are Here: Site Architecture
⊕ Your Tech Stack
Optimizing Your Site for Mobile
⊕ Examples & Inspiration: Mobile View
⊕ Funnel Overview
⊕ Building the Perfect Collection Page
⊕ Examples & Inspiration: Collection Pages
⊕ Building the Perfect Homepage
⊕ Examples & Inspiration: Homepages
⊕ Seductive Dangers of Over-optimization
⊕ Ongoing Optimizations
⊕ “Be Hard and Intentional About It”
⊕ You Are Here: Site Architecture
⊕ Your Tech Stack
Optimizing Your Site for Mobile
⊕ Examples & Inspiration: Mobile View
⊕ Funnel Overview
⊕ Building the Perfect Collection Page
⊕ Examples & Inspiration: Collection Pages
⊕ Building the Perfect Homepage
⊕ Examples & Inspiration: Homepages
⊕ Seductive Dangers of Over-optimization
⊕ Ongoing Optimizations
⊕ “Be Hard and Intentional About It”
MODULE 3
Crafting Your Offer
⊕ You Are Here: Offer Creation
⊕ Product vs. Offer
⊕ The Offer Formula: Building an Offer
⊕ Proven Offer I: The Butter Chicken
⊕ Real Brands: The Butter Chicken
⊕ Proven Offer II: Pre-sells
⊕ Real Brands: Pre-sells
⊕ Proven Offer III: The Catalog
⊕ Real Brands: The Catalog
⊕ Proven Offers via Zipify Pages
⊕ Cart Types
⊕ Using Your Cart to Maximize Revenue
⊕ Optimizing Checkouts for Conversions
⊕ Selecting Payments Methods
⊕ Correctly Communicating Shipping
⊕ Setting Up Shopify’s Checkout Extensibility
⊕ The 3×3 Upsell Matrix
⊕ Offer Metrics & Optimizations
⊕ “The Offer Truly Is The Secret Sauce”
⊕ Product vs. Offer
⊕ The Offer Formula: Building an Offer
⊕ Proven Offer I: The Butter Chicken
⊕ Real Brands: The Butter Chicken
⊕ Proven Offer II: Pre-sells
⊕ Real Brands: Pre-sells
⊕ Proven Offer III: The Catalog
⊕ Real Brands: The Catalog
⊕ Proven Offers via Zipify Pages
⊕ Cart Types
⊕ Using Your Cart to Maximize Revenue
⊕ Optimizing Checkouts for Conversions
⊕ Selecting Payments Methods
⊕ Correctly Communicating Shipping
⊕ Setting Up Shopify’s Checkout Extensibility
⊕ The 3×3 Upsell Matrix
⊕ Offer Metrics & Optimizations
⊕ “The Offer Truly Is The Secret Sauce”
MODULE 4
Automated Email Systems
⊕ Email Is Helping You Play the Long Game Too.
⊕ You Are Here: Email Systems
⊕ Email Automation: Monetization Recovery
⊕ Abandoned Cart Email Strategy
⊕ Abandoned Cart Flows
⊕ Browse Abandon Email Strategy
⊕ Browse Abandon Flows
⊕ Winback Email Strategy
⊕ Winback Flows
⊕ Email Automaton: Post-purchase
⊕ Post-purchase Email Strategy
⊕ Post-purchase Email Flows
⊕ Lead Magnets & Monetization Strategy
⊕ Setting Up Your Popups
⊕ Hot List Flow
⊕ Metrics & Optimization
⊕ Email Marketing Is One Of The Best Things You Can Do For Your Ecommerce Brand.
⊕ You Are Here: Email Systems
⊕ Email Automation: Monetization Recovery
⊕ Abandoned Cart Email Strategy
⊕ Abandoned Cart Flows
⊕ Browse Abandon Email Strategy
⊕ Browse Abandon Flows
⊕ Winback Email Strategy
⊕ Winback Flows
⊕ Email Automaton: Post-purchase
⊕ Post-purchase Email Strategy
⊕ Post-purchase Email Flows
⊕ Lead Magnets & Monetization Strategy
⊕ Setting Up Your Popups
⊕ Hot List Flow
⊕ Metrics & Optimization
⊕ Email Marketing Is One Of The Best Things You Can Do For Your Ecommerce Brand.
MODULE 5
Traffic Systems
⊕ Paid Is The Traffic Source You Want to Rely On
⊕ You Are Here: Traffic Systems
⊕ Why Meta Ads: Your New Customer Creation Engine
⊕ Meta Ads: Butter Chicken
⊕ Meta Ads: Remarketing
⊕ Why Google Ads: Accessing the Largest Set of Eyes on the Planet
⊕ Google Ads: Performance Max
⊕ User-generated Content
⊕ Importance of Social Proof
⊕ The Power of Brand Ambassador
⊕ Asking for UGC
⊕ Power Your Growth with Reviews
⊕ Using What You Already Have
⊕ When (and How) to Use Influencers
⊕ Paid Traffic is Where It’s At
⊕ You Are Here: Traffic Systems
⊕ Why Meta Ads: Your New Customer Creation Engine
⊕ Meta Ads: Butter Chicken
⊕ Meta Ads: Remarketing
⊕ Why Google Ads: Accessing the Largest Set of Eyes on the Planet
⊕ Google Ads: Performance Max
⊕ User-generated Content
⊕ Importance of Social Proof
⊕ The Power of Brand Ambassador
⊕ Asking for UGC
⊕ Power Your Growth with Reviews
⊕ Using What You Already Have
⊕ When (and How) to Use Influencers
⊕ Paid Traffic is Where It’s At
MODULE 6
The Customer Boomerang
⊕ It Cost Five Times More to Acquire a New Customer
⊕ You Are Here: The Customer Boomerang
⊕ Inventory Management
⊕ Leveraging “Ride Alongs”
⊕ It All Starts with Content
⊕ Social Media & The ICOSA Strategy
⊕ ICOSA Walkthrough
⊕ ICOSA: Juicing Your Content
⊕ Promotion & Broadcast Strategy
⊕ Planning Out Your Promos
⊕ Building Out Your Promo Calendar
⊕ The 3 Main Promotions
⊕ Promotion 1: Flash Sales
⊕ Promotion 2: New Products
⊕ Promotion 3: Holiday Sales
⊕ Content & Email Marketing
⊕ Email Broadcast Metrics & Optimizations
⊕ Tracking Your Promotions
⊕ Scaling Your Ecommerce Business
⊕ Exploring New Products
⊕ Exploring New Sales Channels
⊕ You Are Here: The Customer Boomerang
⊕ Inventory Management
⊕ Leveraging “Ride Alongs”
⊕ It All Starts with Content
⊕ Social Media & The ICOSA Strategy
⊕ ICOSA Walkthrough
⊕ ICOSA: Juicing Your Content
⊕ Promotion & Broadcast Strategy
⊕ Planning Out Your Promos
⊕ Building Out Your Promo Calendar
⊕ The 3 Main Promotions
⊕ Promotion 1: Flash Sales
⊕ Promotion 2: New Products
⊕ Promotion 3: Holiday Sales
⊕ Content & Email Marketing
⊕ Email Broadcast Metrics & Optimizations
⊕ Tracking Your Promotions
⊕ Scaling Your Ecommerce Business
⊕ Exploring New Products
⊕ Exploring New Sales Channels
⊕ Come Back to The Smart Ecommerce Roadmap
Course Workbook
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