Google Analytics Masterclass, From Beginner To Expert

Description

Google Analytics Masterclass, From Beginner To Expert

What you’ll learn

A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
Navigating The Interface
Advanced Table Filtering

Requirements

Knowledge who “User” is in Google Analytics terminology, how session is defined and ideally experience with basic analysis inside Google Analytics
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Description

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

In this course we will show you how to easily create the following:

Navigating The Interface.

Advanced Table Filtering.

Creating Segments.

Multiple Goals And Goal Types.

Analytics Intelligence

This course is for anybody who wants to effectively analyze and understand their Google Analytics

Who this course is for:

Anyone Who Wants to Thrive in this New Data Driven Economy

Recent Graduates Who Want a Secure More Interviews by Proving They Have in-demand Skills

SEO & PPC Specialist Who Want to Separate Themselves From the Competition

Marketing People who Want to Leverage Marketing Analytics Within Their Role

Website Owners Who Want to Take Their Analytics (and business!) to the Next Level

Agencies Who Want to Train Up Staff Members Quickly

Who this course is for:

Digital Marketer
Business
Entrepreneur
Affiliate Marketer
Dropshipping
Google Analytics
Business Analytics
Marketing Analytics

Course content
Expand all 107 lectures06:20:16
–Lesson #01 – Introduction To Google Analytics
09:12
Introduction
Preview
01:29
1.02 Getting Familiar With Google Merchandise Store
Preview
01:25
1.03 Creating Google Analytics Account
Preview
02:19
1.04 Accessing Google Analytics Data
01:49
1.05 Key Takeaways
00:55
1.06 Exercices
01:15
–Lesson #02 – Navigating The Interface
21:29
2.01 Navigating The Interface
Preview
01:01
2.02 Understanding AABC Reporting Structure
Preview
06:02
2.03 Understanding Reporting Parameters
02:49
2.04 Creating Shortcuts To Customized Reports
10:27
2.05 Key Takeaways
00:30
2.06 Exercices
00:40
–Lesson #03 – Advanced Table Filtering
13:22
3.01 Advanced Table Filtering

Preview
00:51
3.02 Applying Efficient Inline Analysis
Preview
02:19
3.03 Create Customized Reports With Selected Dimensions Metrics
02:01
3.04 Using Advanced Filters And Regular Expressions
07:15
3.05 Key Takeaways
00:26
3.06 Exercise
00:30
–Lesson #04 – Creating Segments
21:54
4.01 Creating Segments
00:55
4.02 Using System Defined Segments
02:26
4.03 Customizing Segments
13:33
4.04 Advanced Segment Scope And Sequencing
03:41
4.05 Key Takeaways
00:50
4.06 Exercise
00:29
–Lesson #05 – Multiple Goals And Goal Types
21:49
5.01 Multiple Goals And Goal Types
00:58
5.02 Defining Goals To Measure Success
10:11
5.03 Understanding Smart Goals
02:00
5.04 Applying Goals To Understand Economic Value
07:39
5.05 Key Takeaways
00:24
5.06 Exercise
00:37
–Lesson #06 – Part 1 – Campaign Tracking Fundamental Concepts
22:10
6.01 Part 1 Fundamental Concepts
01:17
6.02 Part 1 Categorizing Various Types Of Clicks
04:58
6.03 Part 1 UTM Parameters
06:53
6.04 Part 1 Categorizing Tracking Parameters
08:07
6.05 Part 1 Key Takeaways
00:22
6.06 Part 1 Exercise
00:33
–Lesson #06 – Part 2 – Campaign Tracking Tracking Parameters Examples
19:11
6.01 Part 2 Tracking Parameters Examples
01:10
6.02 Part 2 Tracking Parameters In Different Scenarios
09:53
6.03 Part 2 Differentiating Marketing Activities
03:53
6.04 Part 2 Identifying Common Mistakes
03:25
6.05 Part 2 Key Takeaways
00:23
6.06 Part 2 Exercise
00:27
–Lesson #07 – Tracking People
17:25
7.01 Tracking People
00:50
7.02 Introduction To User ID And User Metrics
08:50
7.03 Impact Of User ID Feature On Reporting
03:14
7.04 Improve And Leverage User ID Feature
03:39
7.05 Key Takeaways
00:31
7.06 Exercise
00:21
–Lesson #08 – Analyzing Marketing Effectiveness
48:22
8.01 Analyzing Marketing Effectiveness
00:46
8.02 Understanding Your Audience
10:04
8.03 Common Requests Related To Traffic Sources
09:18
8.04 Exploring Campaign Effectiveness
04:40
8.05 Attribution And Its Limits
22:22
8.06 Key Takeaways
00:25
8.07 Exercise
00:47
–Lesson #09 – Feature-Rich-Website Tracking
51:17
9.01 Feature Rich Website
01:38
9.02 Tracking Feature Rich Website
16:14
9.03 Onsite Search
12:15
9.04 Email Subscription
15:35
9.05 Identifying Needs Of RIA
04:19
9.06 Key Takeaways
00:43
9.07 Exercise
00:33

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