Henneke Duistermaat – The Enchanting Headline Writing Course

Description

Henneke Duistermaat – The Enchanting Headline Writing Course

Do you ever wonder why you click some headlines?

And why you ignore most headlines?

In the old days of print advertising, David Ogilvy suggested that if 100 people read a headline only 20 will actually read your advert or article.

And now?

According to WordPress, 70 million (that’s 70,000,000!!!) new blog posts are published every month.

As bloggers, we’re in a tough competition for reader attention. If 100 people see your headline on social media, you’re lucky if two click through.

People often decide to read or ignore your blog post by reading only the headline:

• In social media streams, good headlines grab attention and make people curious to learn more.
• In Google search results, good headlines suggest you offer the information people are looking for and that’s why they click a link to your website.
• As email subject lines, good headlines prompt subscribers to open your enewsletters, increasing the number of readers for your blog.
• At the top of your blog posts, good headlines encourage people to start reading your posts.

So, good headlines are an essential tool in growing your blog readership.

Course Curriculum

Welcome

5 tips for a smooth learning journey (2:41)

Get your Companion Emails

Downloads

Activity Book

Answer Book

The Treasure Trove with Headline Inspiration

The Power List with Wordy Inspiration

Module 1: Become a Headline Apprentice

1.0 – Introduction (1:19)

1.1 – How to grab attention in a distracted world (5:27)

💃 Activity A. Spot power words and benefits

💃 Activity B. What’s your view on these headlines?

1.2 – The #1 simplest headline formula to get more clicks (5:45)

💃 Activity C. Identify the specific benefit

1.3 – 3+ ways to create attention-grabbing lists (5:57)

💃 Activity D. Why are these “List” headlines attractive?

1.4 – How to (ethically!) steal headlines (5:03)

💃 Activity E. “Steal” your headlines

1.5 – How to spot a headline’s wonky legs (3:01)

💃 Activity F. Pinpoint the weaknesses

1.6 Cheat Sheet for Module 1: Become a headline apprentice

💃 Activity G. Establish your apprenticeship

Module 2: Become a Good Headline Writer

2.0 – Introduction (1:28)

2.1 – 3 steps to writing mouth-wateringly good headlines (4:49)

2.2 – Specificity: The #1 way to write more valuable blog posts (and more interesting headlines) (9:15)

💃 Activity H. Make this headline more specific & attractive

2.3 – How to add drama and power (9:37)

💃 Activity I. Add drama with power words

2.4 – 3 golden rules for headline writers (3:59)

💃 Activity J. Write a delicious headline

2.5 – 5 ways to get unstuck (and reignite your creativity) (6:53)

2.6 Cheat Sheet Module 2: Become a good headline writer

💃 Activity K. Evaluate your progress

Module 3: Become a Headline Master

3.0 – Introduction (1:22)

3.1 – 3 pro tips to grab attention lightning FAST (5:23)

💃 Activity L. Write a “Problem? Solution” headline

💃 Activity M. Front-load this headline

3.2 – How to make your headlines lean and lively (7:25)

💃 Activity N. Tighten these headlines

3.3 – How to arouse curiosity without creating spammy clickbait (7:30)

💃 Activity O. Pinpoint techniques for arousing curiosity

3.4 – Get more blog inspiration: 7 precious formulas (6:34)

💃 Activity P. Steal more headlines

3.5 The art and science of headline writing (2:50)

💃 Activity Q. Plan your headline practice

3.6 Cheat Sheet Module 3: Become a headline master

The Enchanting Headline Workshop

Recording of the Enchanting Headline Writing Workshop (62:33)

Recording of the Enchanting Headline Writing Workshop – Oct. 2022 (60:27)

Frequently Asked Questions

Other questions? Or comments?

1. How do you capitalize headlines?
2. How do you punctuate headlines?
3. Which headlines are good for search engines?
4. What is the ideal headline length?
5. What’s the ideal number for a list?
6. Are headline analyzers useful?
7. How do power words influence your personal brand?
8. How can you use power words in your blog posts?
9. When should you write (and choose) your headline?
10. How should you write subheads for a blog post?
11. Can you use the same headline tips for product and service pages?
12. What about subject lines?
13. Do you have examples of headlines for affiliate marketing?

Final Thoughts

Please review this course …

What’s next …

Your Instructor

 

Get Digital Download ” Henneke Duistermaat – The Enchanting Headline Writing Course ” Right Now!