Jon Buchan – Creative Marketing Swipe File

Please allow me to introduce myself. I’m Jon Buchan. I specialise in developing creative b2b sales campaigns that deliver results. I also head up a Facebook group dedicated to my unique approach to new business called Charm Offensive.

Here’s my story.

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I can’t attach images to this post but I got the most amazing complimentary responses and requests for calls/meetings.

My favourite one succinctly said “My colleague forwarded me your spam email and we would like to meet you to discuss opportunities.”

I’ve met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands, exciting start-ups and regular ol’ SMEs.

I’ve used this same style to get senior editors at large publications to respond to me and publish my clients content.

I’ve used it to help people get as many job interviews as they want – and to meet people I really look up to.

I’ve recently used it to get booked on some awesome podcasts too. I was interviewed by both Michael Senoff and Kevin Rogers this year. They’d never heard of me until I cold emailed them.

I would say all this on a sales page for a course I’m launching, so it’s probably best to let some other people do the talking…