Katelyn Bourgoin – Unignorable
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Build a personal brand that commands attention and turns followers into buyers.
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Katelyn Bourgoin – Unignorable
Build an UNIGNORABLE personal brand (that makes clients chase you)
Algorithms change lightning-fast. Human nature doesn’t.
UNIGNORABLE is the only personal branding course based on the science of attention and persuasion. We’ve helped 1,482 entrepreneurs build audiences… that actually buy. Now it’s your turn.
Build demand and hype before your next launch
Be seen as the go-to expert in your space
Learn advanced tactics and get deep inside in your buyer’s mind
You need to become UNIGNORABLE
If you’re ready to build an audience of future buyers, this self-guided course is for you.
Here’s the thing though…
This isn’t another guru course promising you’ll hit 100k followers by “hacking the algorithm.”
(We both know that’s BS.)
We’ll show you what’s working today and teach you WHY it works based on timeless psychology principles.
So when the algorithm changes next week or next year, you’re covered. Always.
You’ll build your personal brand strategy and learn the science of attention and persuasion so you can create thumb-stopping content.
The best part? Unlike a live challenge, you can go at your own pace.
Finish fast if you’re motivated AF. Or take your sweet time.
You get lifetime access either way.
Is UNIGNORABLE right for you?
Are you an ambitious entrepreneur who wants to scale your business?
Have you tried building an audience on your own without getting much traction?
Has imposter syndrome or self-doubt kept you from getting started?
Are you sick of seeing your competitors or peers brag about their big wins while you sit on the sidelines?
Have you had moments of success… only to see the results vanish into thin air as your go-to tactics become ineffective?
Do you want to build an audience the smart way—without resorting to clickbait that generates followers but not trust?
Do you want a proven, repeatable playbook you can lean on (no more starting from scratch every time you post)?
If you can relate to any of these, UNIGNORABLE is for you
How it works
UNIGNORABLE is a self-paced course designed to keep you motivated.
Behavior change is hard.
Growth is hard.
Luckily, we’re experts at both.
Deeply understand your audience
The best marketers aren’t the ones who know the most about channels or tactics. They know the most about… people.
It’s time to get clear about who to serve, finally. And you’ll do audience research needed to understand what really makes people tick, click, and buy. No more guessing. Lots more results.
Learn the WHY behind the HOW
There are countless audience building courses out there. Most are taught by creators who built a large following and explain HOW they did it.
UNIGNORABLE focuses on the WHY behind the HOW. You’ll learn the timeless psychological principles for viral content.
Bite-sized video lessons and exercises
Most courses take pride in selling you “80 hours of video content.” Not us. Each short video lesson can be completed in ~10 mins and you’ll complete exercises to immediately action what you learn.
UNIGNORABLE is designed to produce results— not keep you busy.
Ready to create unignorable content? The kind of content that builds your audience and your bank account?
Meet your instructors
UNIGNORABLE was created by Katelyn Bourgoin and Neal O’Grady. We know first-hand how valuable audience building is—it’s the bedrock of our businesses.
Collectively, we reach an audience of over 1 million founders & marketers.
Katelyn Bourgoin
Katelyn is the founder of Why We Buy. She’s built a $1M/year business by teaching growth-ready teams how to get inside their customers’ heads so they can market smarter.
She’s taught 10,000+ students ranging from solopreneurs to agencies, to fast-growing startups, and Fortune 100 companies. Many of Katelyn’s students have added 6, 7, or even 8-figures in revenue by applying her methods.
She has 63,000 newsletter subscribers and over 228,000 followers across Twitter and LinkedIn.
Katelyn built a thriving online business without a big team or financial safety net (and as a new mom). If she can do it, so can you!
Neal O’Grady
Neal is a co-founder of Demand Curve and Bell Curve. He writes DC’s weekly newsletter for 95,000+ marketers and founders.
Demand Curve has taught growth marketing to thousands of startups and individual creators, totalling millions in course revenue.
This includes a previous audience-building course (think of it as “version 1.0” of UNIGNORABLE) with Sahil Bloom. That coruse alone helped 750+ people build thriving audiences, and many of those students have gone on to build six-figure audiences.
He has more than 76,000 followers on LinkedIn.
They’ve generated over ~$15M in agency revenue through content alone.
What you’ll learn
Trick yourself into publishing consistently
The top 2 reasons people don’t succeed with audience building is they never actually get going, or they give up quickly. This is not a passive course. We’ll cover the importance of publishing early and publishing often.
The art & science of pre-suasion
The world’s more persuasive entrepreneurs all have one thing in common: they understand how to prime an audience BEFORE they try to sell them. After this lesson, you’ll know too.
Overcome imposter syndrome
It’s time to get your head in the game. You’ll identify the fears and challenges that have been holding you back. And you’ll learn how to “hack” your brain to push past those barriers and achieve your goals.
Become “the one” on a topic
We live in a noisy, noisy world. To stand out, you need to do less—not more. You must occupy a single, unique space in your buyer’s mind. You’ll learn how to identify your space. Or as we like to call it, “your one-ness.”
Deeply understand your customer
The more specific you are about who you target, the easier it will be to craft content, messages, and offers that resonate with them. You’ll identify your best-fit buyers and learn to think differently about why they really buy.
10x your post engagement
We’ve all seen new creators pop up and grow huge audiences seemingly overnight. Is their content great? Usually. But is it that much better than everyone else’s? Nope. They know the cheat codes to explosive audience growth. After this lesson, so will you.
Find endless content inspiration
You’ve likely heard the expression, “great artists steal.” Well, so do great audience-builders. You’ll learn the RIGHT way to steal. That is, how to find inspiration from leaders in your space and ELEVATE their work to make something uniquely yours.
Write scroll-stopping hooks
Face it. Without a snappy hook, no one will pay attention to your content (no matter how good it is). In this lesson, you’ll learn the HOW and WHY of writing irresistible, scroll-stopping hooks your audience will love.
Systemize content production and leverage AI
We’ll help you build a Content Generation System that makes it effortless to produce hundreds of content ideas on demand. Use AI to enhance your thinking (not do it for you).
Learn the 7 Fs of attention
Dive deeper into the seven driving forces of attention. Or, as we call them, the 7 Fs. The best creators are masters at leveraging the 7 F’s to create unignorable content. After these 7 eye-popping lessons, you’ll know how, too.
Create your double-down plan
You’ll analyze your traction and choose where you plan to double down. You’ll choose one topic, one audience, and one channel to focus on for the next 100 posts—focus is key to growth.
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