Katelyn Bourgoin – Unignorable
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Build a personal brand that commands attention and turns followers into buyers.
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Description
Katelyn Bourgoin – Unignorable
Build anΒ UNIGNORABLEΒ personal brandΒ (that makes clients chaseΒ you)
Algorithms change lightning-fast. Human nature doesnβt.
UNIGNORABLE is the only personal branding course based on theΒ science of attention and persuasion.Β Weβve helped 1,482 entrepreneurs build audiencesβ¦Β that actually buy. Now itβs your turn.
Build demand and hype before your next launch
Be seen as the go-to expert in your space
Learn advanced tactics and get deep inside in your buyerβs mind
You need to becomeΒ UNIGNORABLE
If youβre ready to build an audience of future buyers, thisΒ self-guided courseΒ is for you.
Hereβs the thing thoughβ¦
This isnβt another guru course promising youβll hit 100k followers by βhacking the algorithm.β
(We both know thatβs BS.)
Weβll show you whatβs working today and teach you WHY it works based on timeless psychology principles.
So when the algorithm changes next week or next year, youβre covered. Always.
Youβll build your personal brand strategy and learn the science of attention and persuasion so you can create thumb-stopping content.
The best part? Unlike a live challenge, you can go at your own pace.
Finish fast if youβre motivated AF. Or take your sweet time.
You get lifetime access either way.
IsΒ UNIGNORABLEΒ right for you?
Are you an ambitious entrepreneur who wants to scale your business?
Have you tried building an audience on your own without getting much traction?
Has imposter syndrome or self-doubt kept you from getting started?
Are you sick of seeing your competitors or peers brag about their big wins while you sit on the sidelines?
Have you had moments of success⦠only to see the results vanish into thin air as your go-to tactics become ineffective?
Do you want to build an audience the smart wayβwithout resorting to clickbait that generates followers but not trust?
Do you want a proven, repeatable playbook you can lean on (no more starting from scratch every time you post)?
If you can relate to any of these, UNIGNORABLE is for you
How it works
UNIGNORABLE is a self-paced course designed to keep you motivated.
Behavior change is hard.
Growth is hard.
Luckily, weβre experts at both.
Deeply understand your audience
The best marketers arenβt the ones who know the most about channels or tactics. They know the most aboutβ¦ people.
Itβs time to get clear about who to serve, finally. And youβll do audience research needed to understand whatΒ reallyΒ makes people tick, click, and buy. No more guessing. Lots more results.
Learn the WHY behind the HOW
There are countless audience building courses out there. Most are taught by creators who built a large following and explain HOW they did it.
UNIGNORABLE focuses on the WHY behind the HOW. Youβll learn the timeless psychological principles for viral content.
Bite-sized video lessons and exercises
Most courses take pride in selling you β80 hours of video content.β Not us. Each short video lesson can be completed in ~10 mins and youβll complete exercises to immediately action what you learn.
UNIGNORABLE is designed to produce resultsβ not keep you busy.
Ready to create unignorable content? The kind of content that builds your audience and your bank account?
Meet your instructors
UNIGNORABLE was created by Katelyn Bourgoin and NealΒ OβGrady. We know first-hand how valuable audience building isβitβs the bedrock of our businesses.
Collectively, we reach an audience of over 1 million founders & marketers.
KatelynΒ Bourgoin
Katelyn is the founder of Why We Buy. Sheβs built a $1M/year business by teaching growth-ready teams how to get inside their customersβ heads so they can market smarter.
Sheβs taught 10,000+ students ranging from solopreneurs to agencies, to fast-growing startups, and Fortune 100 companies. Many of Katelynβs students have added 6, 7, or even 8-figures in revenue by applying her methods.
She hasΒ 63,000 newsletter subscribersΒ and overΒ 228,000 followersΒ across Twitter andΒ LinkedIn.
Katelyn built a thriving online business without a big team or financial safety net (and as a new mom). If she can do it, so can you!
Neal OβGrady
Neal is a co-founder of DemandΒ Curve andΒ Bell Curve. He writes DCβsΒ weekly newsletter for 95,000+Β marketers and founders.
Demand Curve has taught growth marketing to thousands of startups and individual creators, totalling millions in course revenue.
This includes a previous audience-building course (think of it as βversion 1.0β of UNIGNORABLE) withΒ SahilΒ Bloom. That coruse alone helped 750+ people build thriving audiences, and many of those students have gone on to build six-figure audiences.
He has more than 76,000 followers on LinkedIn.
Theyβve generated over ~$15M in agency revenue through content alone.
What youβll learn
Trick yourself into publishing consistently
The top 2 reasons people donβt succeed with audience building is they never actually get going, or they give up quickly. This is not a passive course. Weβll cover the importance of publishing early and publishing often.
The art & science of pre-suasion
The worldβs more persuasive entrepreneurs all have one thing in common: they understand how to prime an audienceΒ BEFOREΒ they try to sell them. After this lesson, youβll know too.
Overcome imposter syndrome
Itβs time to get your head in the game. Youβll identify the fears and challenges that have been holding you back. And youβll learn how to βhackβ your brain to push past those barriers and achieve your goals.
Become βthe oneβ on a topic
We live in a noisy, noisy world. To stand out, you need to do lessβnot more. You must occupy a single, unique space in your buyerβs mind. Youβll learn how to identify your space. Or as we like to call it, βyour one-ness.β
Deeply understand your customer
The more specific you are about who you target, the easier it will be to craft content, messages, and offers that resonate with them. Youβll identify your best-fit buyers and learn to think differently about why they really buy.
10x your post engagement
Weβve all seen new creators pop up and grow huge audiences seemingly overnight. Is their content great? Usually. But is it that much better than everyone elseβs? Nope. They know the cheat codes to explosive audience growth. After this lesson, so will you.
Find endless content inspiration
Youβve likely heard the expression, βgreat artists steal.β Well, so do great audience-builders. Youβll learn the RIGHT way to steal. That is, how to find inspiration from leaders in your space and ELEVATE their work to make something uniquely yours.
Write scroll-stopping hooks
Face it. Without a snappy hook, no one will pay attention to your content (no matter how good it is). In this lesson, youβll learn the HOW and WHY of writing irresistible, scroll-stopping hooks your audience will love.
Systemize content production and leverage AI
Weβll help you build a Content Generation System that makes it effortless to produce hundreds of content ideas on demand. Use AI toΒ enhanceΒ your thinking (not do it for you).
Learn the 7 Fs of attention
Dive deeper into the seven driving forces of attention. Or, as we call them, the 7 Fs. The best creators are masters at leveraging the 7 Fβs to create unignorable content. After these 7 eye-popping lessons, youβll know how, too.
Create your double-down plan
Youβll analyze your traction and choose where you plan to double down. Youβll choose one topic, one audience, and one channel to focus on for the next 100 postsβfocus is key to growth.
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