Elevate, refresh and formalise your marketing operations knowledge and skills to drive your company and career. Join the only global certification programme in marketing operations. The course is packed with everything from marketing ops organisation fit to campaign ops, administration, budgeting and reporting, to tech and project management – and everything in-between. 

The Course Formula

The Certificate: Marketing Operations course is developed around the 5Ps of Martech & Marketing Ops framework visualised here in our periodic table.

Course Instructor: Darrell Alfonso

• Director of Marketing Strategy & Operations, Indeed
• Former Global Marketing Operations Leader at Amazon and VP of Communications American Marketing Association
• Author of ‘The Martech Handbook’ 
• Ranked as one of the top marketers in the US by Propolis 
• Regular global keynote speaker 
• Awarded Fearless Marketer & Marketo Champion 
• Extensive experience across the full marketing stack, certified in Marketo and SalesForce 
• Social following of 50k+ across Twitter & LinkedIn 

Learning Outcomes

• Understanding the different roles and responsibilities in marketing operations, and the importance of aligning platforms, tools, and technical resources
• Apply marketing stack design principles, best practices for selecting technology, and governance best practices in marketing operations 
• Analyse system stability, email deliverability and database health 
• Evaluate marketing compliance data management best practices 
• Create internal platform and tool adoption plans 
• Comprehend the importance of measuring marketing operations productivity, tying marketing operations to business success, and demonstrating the value of marketing operations in delivering ROI  
• Apply principles of marketing automation, personalisation, and orchestration, to build effective marketing campaigns 
• Evaluate the predictions for the future of marketing operations, and keep advancing their marketing ops skills

Course Design

Comprehensive

Packed with deep learning content to develop true marketing operations excellence.

Practical

Rich resources and exercises to bring the learning experience to life.

Engaging

From course production levels to gamified learning design and peer-to-peer learning. Our design promises deep engagement.

Flexible

Adaptable and self-paced to wrap around your schedule.

Certified

You’ll receive CPD points, marketing operations certification and a digital badge to display on LinkedIn.

Continuous

Access the LXA community, events and content library to continue your learning.

Why MarTech & Marketing Ops Matters

$669.3bn

is the size of the global martech and salestech market. Gain the skills to navigate a half a trillion-dollar industry.

71%

of CMOs agree that ‘martech is at the heart of their marketing strategy and critical to meeting customer’s expectations’.

30%

of today’s marketing budgets are allocated to martech spend.

64%

of CMOs find it challenging when looking to recruit martech and marketing operations talent. They agree the market is lacking marketers with the necessary skills and knowledge.