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MeasureSchool – MeasureMasters
$29.00
“This course is available and delivery within a few hours!”So whilst knowing all the newest tools and hacks are cool, what really turns you into an ROI generating asset to any business is knowing exactly where to look to drive growth and results.File Size: 113.66 GB
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Description
MeasureSchool – MeasureMasters
Master the Art of Tracking and become the Data expert your clients need.
Take the direct path to become a master in Analytics and create ROI from your marketing, the data-driven way.
As marketers we just want instant results – that next hack that will grow our business.
Most people think that measurement is all about installing
pixels, and tracking codes and finding the next hack,
tweak or tool that’s going to magically make all your
marketing take off.
pixels, and tracking codes and finding the next hack,
tweak or tool that’s going to magically make all your
marketing take off.
But measurement is about looking at data as an
an interconnected story that shows how your prospects
are responding to your marketing so that you can keep
a conversation moving and lead potential customers
towards a sale.
an interconnected story that shows how your prospects
are responding to your marketing so that you can keep
a conversation moving and lead potential customers
towards a sale.
So whilst knowing all the newest tools and hacks are cool, what really turns you into an ROI generating asset to any business is knowing exactly where to look to drive growth and results.
STEP 1: Measure What Matters
With a clear plan of action before you start messing with any
tools, you’re able to setup tracking yourself and measure only the most crucial KPls that are relevant to your business.
With a clear plan of action before you start messing with any
tools, you’re able to setup tracking yourself and measure only the most crucial KPls that are relevant to your business.
You need to master:
- Planning your Measurement Strategy
- Implementing Tracking
- Audit and maintain your Implementation
STEP 2: Uncover Insights
Raw data doesn’t tell you much, but with the skills to ask the right questions, you’re able to uncover valuable insights, translate them into reports & dashboards which tell a clear story of your customer behaviour.
Raw data doesn’t tell you much, but with the skills to ask the right questions, you’re able to uncover valuable insights, translate them into reports & dashboards which tell a clear story of your customer behaviour.
You need to master:
- Creating Data Reports
- Analysing data
- Building a data habit
STEP 3: Translate Into Action
Activating your data is about turning your insights into
results. With a clear picture of what your data is telling you,
you know how, when and what to optimize to drive results
and confidently communicate these recommendations to
get decision-makers on board.
Activating your data is about turning your insights into
results. With a clear picture of what your data is telling you,
you know how, when and what to optimize to drive results
and confidently communicate these recommendations to
get decision-makers on board.
You need to master:
- Building compelling Data Visualizations
- Data Story-Telling
- Moving people to data decision making
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