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Michal Eisik – CopyStarter

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Michal Eisik - CopyStarter

Michal Eisik – CopyStarter

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Michal Eisik - CopyStarter

Michal Eisik – CopyStarter

Original price was: $597.00.Current price is: $77.00.

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Original price was: $597.00.Current price is: $77.00.

How to think like a strategist, evaluate writing like a pro, and turn ChatGPT from a spineless intern into your most effective marketing tool.

File Size: 858.3 MB.

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Description

Michal Eisik – CopyStarter

Michal Eisik - CopyStarter

Gain foundational marketing skills without spending months

CopyStarter is a course for writers, designers, and business owners. Sharpen your writing and marketing skills — so you can direct strategy, write better copy, and prompt AI like a boss.

You are a


GETTING-STARTED COPYWRITER

You’re a smart, talented writer. Maybe you’ve even been published. People ask you to do their copy, and you do it — but without much strategy.

You want to skip the prompt-flinging — and start writing with confidence.

Go-Getter BUSINESS
OWNER

You have big visions for your business and marketing — but hate that you have to outsource every single piece of copy.

You want to improve your writing and marketing skills so you can write some copy yourself
or direct ChatGPT with confidence.

DESIGNER WHO WANTS TO OFFER MORE VALUE

You’re a bona fide pro. Your clients are thrilled with your design and want your hands on their copy too.

Design and copy go hand in hand, but that’s about all you know. You don’t want to have to hire a copywriter every time. You need copywriting fundamentals
fast!

You want to improve your marketing and copywriting skills.
‍
You wish you had a better handle on the fundamentals.

 

You wish you could prompt AI with clarity and confidence.

You don’t have time for a full copy program — but you’d love to start somewhere.

What if all you needed was a short course that allowed you to turn ChatGPT from a content-spitting machine into a precision weapon?

Introducing

CopyStarter

The foundational copy and marketing course for writers, designers, and business owners

CopyStarter gives you the exact frameworks successful copywriters use — so you can stop second-guessing every headline, email, and ad. No more wondering if your copy will work. You’ll know exactly why it works (or how to fix it when it doesn’t).‍

Inside, you’ll get video trainings and proven templates that show you how to think like a strategist, evaluate writing like a pro, and turn ChatGPT from a spineless intern into your most effective marketing tool.

9 value-packed cheatsheets, guides & templates you’ll keep coming back to

The 10 Commandments of Copywriting

Your go-to checklist for any piece of copy you produce

  • 10 key rules that every piece of copy needs to follow
  • Easy-to-scan sweep check before sending off copy to a client
  • Reminders of the fundamentals that sometimes get lost in the weeds

The 7 Principles of Persuasion

A handy reminder of the core principles that underpin any marketing effort — and any piece of effective copy

  • Explains each principle — and why it works
  • Includes practical ways to apply each principle to your marketing

The Comprehensive Ads Cheatsheet

An overview of the most important things to keep in mind when creating an ad.

  • Details the main elements of an ad — and their purpose
  • Lists the three things to keep in mind when writing ad copy

The Ultimate Copywriter’s Process

A clear & detailed breakdown of how to navigate a copy project from start to finish

  • Outlines what happens at each stage — and what to do next
  • Lists the important things to remember throughout the process (the things that too-often get overlooked by newer copywriters)

The Ultimate Proposal Template

A guide to writing proposals that get the desired outcome

  • Details the sections you need, and what to include in them
  • Full of examples for each so you can see it in practice

The Complete Freelancer Contract

So you don’t have to learn through *pricey* mistakes and weeks of grief

  • Includes the essential definitions, terms, and clauses
  • Compiled over 10+ years in business and dozens of conversations with colleagues
  • Includes a version for copywriters and a version for designers

The Complete Client
Discovery Questionnaire

Get the information you need to write high-converting copy

  • Includes versions for smaller projects and larger projects
  • Get the full picture the first time around, instead of calling with “just one more question” again and again

The Customer Interview Template

Customer research is the backbone of all successful marketing. This template will empower you to understand the customer’s wants, needs, and thoughts about your offer

  • 33 already-prepared questions that you can edit as needed
  • Details exactly what to ask, and what those answers will tell you


The Ultimate Guide to Social Proof

So you can secure powerful testimonials that land you more clients

  • Clear guidance on what social proof is and why it matters
  • Includes the No-Fail Testimonial System + a list of sample questions designed to elicit the most insightful questions

What’s inside those modules?

4 in-depth modules to get you started with confidence

MODULE 01

COPYWRITING 101
Introduction to Copywriting

In this module, you’ll:

  • Clarify the differences between copy & content — and why it even matters
  • Get familiar with the different types of copy out there
  • Gain a solid understanding of the marketing funnel — and how your copy plays a role
  • Discover the 10 Commandments of Copywriting — with clear rationales and dozens of live examples

MODULE 02

THE PRINCIPLES OF PERSUASION
7 Techniques You Need to Ensure Effective Copy

In this module, you’ll:

  • Understand the role of persuasion in effective (not cringey!) copywriting
  • Get introduced to Cialdini’s 7 Principles — and analyze real-life examples of each one
  • Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective

MODULE 03

MARKETING STRATEGY 101
‍An Overview of Marketing + How to Think Like a Strategist

In this module, you’ll:

  • Learn what strategy really means — and how copywriting fits into the puzzle
  • Understand what makes marketing strategy successful (and why it can fall flat)
  • Learn the steps you can take to train yourself to think like a smart marketer

MODULE 04

FOUNDATIONS OF AD COPYWRITING
What You Need to Know About Crafting Effective Ads

In this module, you’ll:

  • Identify the anatomy of a strong ad: 3 core building blocks
  • Learn the ABC formula that ensures a striking, resonant ad
  • Understand why copywriters need to think design — and how to convey visual direction
  • Determine the balance between body copy and your customer’s level of awareness
  • ‍Analyze 15 examples of real ads — and dissect what makes them great


Hi!

I’m Michal. Marketing Strategist, Trainer, and Empower-er of ambitious entrepreneurs.

Nine years ago, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — embracing every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).

I loved my work — it was stimulating, meaningful, and challenging — but I felt scattered
and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.
‍
In 2016, I launched a proper copywriting business and went all in—and since doing that, I 10xed my monthly revenue. I became determined to help other freelancers do the same.

My goal: empower entrepreneurs to get the most out of their own efforts and accelerate their success.

Through my copywriting programs and products, I’ve helped hundreds of writers and business owners develop their marketing skills and write copy that resonates.

Then CopyStarter was built for you 😊

Because you’ll:

Upgrade your writing with 12 foundational rules

Gain a solid understanding of marketing funnels

Discover the 10 commandments of copywriting

Get a copy project process checklist from start to finish (including the parts that newer copywriters usually overlook)

Learn what strategy really means — and how copywriting fits into the puzzle

Understand what makes marketing strategy successful (and why it can fall flat)

Learn how to train yourself to think like a smart marketer

Understand the role of persuasion in effective (not cringey!) copywriting

Discover the 4-part anatomy of a successful print ad

Understand the sole purpose of a headline

Learn how to elicit emotion (and leverage “micro-commitments”)

Learn the 3 cardinal rules of print ads

Find out how to determine how much copy your ad needs

Get the questions you need to conduct an effective discovery call with a client (so you understand their business after just one call, without 102 follow-up questions)

Get the Ultimate Guide to Social Proof so you can secure powerful testimonials (without 427 follow-up emails) and know what do with them once you have them

Get the questions you need to interview customers — and gather key data around their needs, priorities, and objections

Get the freelancer contract to protect yourself from pricey mistakes (and weeks of grief)

Get the proposal template so you can impress prospects with a polished proposal that includes every section they expect — and gets favorable responses

Get the tools to start generating (good, not generic) copy now.

Maybe you’re ready to train as a copywriter — but don’t want to wait for the next CopyTribe cohort.

Or maybe you just want a concise course covering copy & strategy fundamentals — so you can prompt ChatGPT like a boss (read: get usable, strategic output).
‍
We created CopyStarter to help you get results today with a solid, affordable course designed for writers, designers, and business owners like you.

 

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