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Mike Becker – The Underground Copywriter Vault
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What if there was a simple, yet proven system… that puts you in the driver’s seat of your own 6-figure destiny… wouldn’t you want that?
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Mike Becker – The Underground Copywriter Vault
STRUGGLING AS A COPYWRITER? THEN YOU NEED TO…
DISCOVER THE EXACT STEPS TO LAND YOUR FIRST TWO 4 FIGURE A MONTH CLIENTS WITHIN THE NEXT 30 DAYS AS AN IN DEMAND FREELANCE COPYWRITER…
WITH OUR EXCLUSIVE “REJECTION-FREE CONSULT, CLOSE & CONVERT SYSTEM” …EVEN IF YOU CURRENTLY HAVE NO CLIENTS, NO CONNECTIONS AND NO PORTFOLIO
IN THE COPYWRITER WARS TO COME, ONLY THE ONE PERCENT WILL SURVIVE
Hey, Mike Becker here.
Now… I know you’ve seen the FB posts… freelancers lounging around the pool at exotic locations,
Get Mike Becker – The Underground Copywriter Vault download
Living the 6-figure laptop lifestyle,
Flipping the bird to “the man” and the 9 to 5 grind.
And, like any normal human being, you want IN.
You want the freedom to live your dream of turning the “clacking of a keyboard” into cold hard cash.
You want to live where you want, travel where you want, get out of bed when you want…
Take a 5 day weekend when YOU want…
Ultimately, you want the financial and time freedom that you get when you become a 6 figure copywriter.
They’re Keeping This From You…
Here’s the thing they’re not telling you.
Copywriters earning 6 figures a year from their copywriting… represent just 1% of working copywriters.
Yeah… only 1%!
In other words, it’s not as easy to “get there” as the “experts” are telling you.
And it’s frustrating to believe your dream is just around the corner…
Only to discover that it feels miles and miles away.
You KNOW you have the skill to turn words into cash…
But putting all the moving pieces together can feel like a jigsaw puzzle…
…and they flipped the pieces upside down.
Then… it’s almost impossible to know who to TRUST…
When there’s so much conflicting information… about how to get where YOU want to go.
Nothing seems to fit together as easily as they make it sound.
Honestly, this roadblock is why so many copywriters… get a start…
But give up the dream, and go back to the 9 to 5.
They go back to adding zeros to someone else’s bank account…
Instead of their own…
All while their freedom disappears like a vapor…
And their talent… goes to waste.
But, it doesn’t have to be that way.
What If…
What if there was a simple, yet proven system… that puts you in the driver’s seat of your own 6-figure destiny… wouldn’t you want that?
What if it took you mere weeks… instead of years… to become part of the 1%?
Wouldn’t that be worth your immediate attention?
That’s why you’re going to want to read this letter all the way through… because that’s exactly what Craig Dave, Scott Mills & I want to talk to you about right now…
The simple, but proven system WE’VE been using to help our private coaching students break through that 1% barrier.
If you want to discover how you too can easily land those coveted high-paying clients…
And get the kind of results for them… where THEY demand to put you on a fat monthly retainer…
Then read this message all the way through to the end…
Where’d They All Come From?
Maybe you’ve noticed, too… but there’s a shit-ton of copywriters out there right now.
Maybe it’s the whole “4 Hour Workweek” thing…
Or all those freelancer pool-side pics…
But one thing’s for sure:
There’s NEVER been more freelance copywriters scrapping over a limited number of jobs.
Which means there’s never been more heated competition.
Which also means your chances of 6-figure copywriting success get slimmer with each passing day… just through SHEER NUMBERS!
And that’s not to mention how savvy and educated your prospects have become.
They KNOW good copy when they see it.
What’s more, they can sniff out a “noob” from miles away.
And so many business owners have been burned by shit-head copywriters in the past.
So, they’re wary, guarded, and slow to pull the trigger.
And, that’s not to mention that with all the copywriting resources out there, many marketers feel they can do your job… just as well as you.
Which makes them value YOU… less and less.
It’s exactly what happened to one of my freelance copywriting buddies.
The Copywriter Graveyard: R.I.P., Jeff
True story. I worked with Jeff when I was building one of my marketing agencies.
Before everything went “online,” he was talented enough to be a MAJOR player at one of the most-read newspapers in the country.
But… he got laid off, like lots of newspaper “talent.”
And even though he was a freaking wizard with words…
And nationally recognized as one of the best editors in the country…
He struggled to put all the pieces together as a freelancer.
And although I tried to send him as much work as possible…
He continued to fall victim to the “discount bug”… offering his copy services at rock bottom prices.
Up In Smoke…
He never figured out how to operate as a “business”…
He was constantly prospecting to unqualified prospects…
Habitually surrendered control of the sales conversation…
Spun his wheels in the endless vortex of lengthy proposals…
And the sending of “samples.”
He got put through the ringer on UpWork working for pennies…
Then, because he was out of options, he ended up slinking back into the 9 to 5 world, working for “the man” just to support his family.
Now, Jeff’s stuck as a security guard…
At a casino…
“Guarding” someone else’s riches… instead of creating his own.
Now, let me be clear… Jeff’s got more copywriting “talent” in his right pinkie than almost anyone reading this message right now…
But he just couldn’t seem to eject from the system that keeps him bound to a job that’s destroying his soul…
All while his talent goes to waste and his dreams of financial independence went down the drain a long time ago.
The 99 Or The 1?
If you’re reading this, I’m sure as hell you’re NOT interested in repeating Jeff’s story.
So, let me ask you this question:
What’s your blueprint to make sure you’re part of the 1% that earn six figures from your copywriting…
And NOT like Jeff?
Do you have a proven system to follow?
One that gets you high-paying clients that value your expertise…
One that ensures you get results for those clients?
Like I already mentioned, a mere 1% earn a six figure income from their copywriting.
Now, here’s what makes this challenge even worse.
Misinformation overload.
The interwebs can be your worst enemy…
Because most copywriting instruction focuses on improving your copy…
Which, of course, is hugely important!
But there’s nobody out there giving you the EXACT blueprint you need to scale your Copywriting Business to 6 figures.
Which can lead to feeling like you’ve been led down a garden path to copywriting riches…
Only to find you don’t have the tools, mindset and sales skills to close a single deal.
WHICH IS WHY I’M HERE…
TO SHOW YOU HOW IT REALLY IS
IT’S NOT ABOUT THAT… IT’S ABOUT THIS
I don’t blame you one iota.
Because you’ve been sold the LIE that your success as a copywriter has something to do with how many copywriting books you’ve read or courses you’ve taken, who you know, and how “talented” you are…
Guess what?
Your success as a copywriter in 2018 depends on something waaay simpler, which we’ll reveal to you in a moment…
For now, just know this:
IF you haven’t had the level of success and income you feel you deserve as a copywriter…
It’s NOT because you need more “connections” in the industry.
It’s NOT because you need to lower your prices… or even have a slick portfolio.
It’s NOT because you need to lower your prices… or even have a slick portfolio.
Let’s get something clear… that is NOT what’s holding you back.
Now, if you happen to be a victim of these lies, it’s NOT your fault.
But it is YOUR action-based responsibility to make sure…
Stop Following Sheep
You see… 6 Figure copywriters do things very differently than the 99%.
First, they don’t try to sell “copywriting services.”
That’s because they know their ideal clients don’t really want “copy.”
6 Figure copywriters also don’t try to sell their “credentials.”
Nor do they waste time sending samples, doing spec work or creating 27-page proposals.
That’s because they know clients don’t really care about that shit.
So, if the best clients don’t want copywriting services…
And they don’t want your “credentials,” WTF do they want?
Great question.
Now the answer might sound, well, too basic.
But stick with me here…
BECAUSE THIS IS ABOUT TO BLOW YOUR MIND.
CLIENTS….
THEY ONLY CARE ABOUT ONE THING
Deep down, the only thing clients REALLY care about is growing their business.
That’s it.
What that means for you is this:
If YOU are one of the rare people who can show them how YOU will convert them NEW customers… help them recover lost sales…
And add fuel to their profit machine…
Then… working with you suddenly becomes an easy investment instead of an expense.
Can you see how different this is than begging for a piece of their current business?
If you can confidently show a prospect how YOU easily create NEW streams of profit…
Wrap it in an offer they simply can’t refuse…
You’ll never have to get the door slammed in your face again.
Because the moment you stop trying to sell people “copywriting,” and start selling them tangible results, your chances of being rejected…
Fall off a friggin’ cliff.
The “Rejection-Free Consult, Close & Convert System”…
The “Rejection-Free Consult, Close, & Convert System” is at the very heart of how Scott, Craig & myself have managed to make our clients over $5.67 million dollars … in 2017 alone.
It’s also the approach that’s gotten our private coaching students fat deals since they got their hands on this training.
By following this step by step system, Ed Reay landed 6 new clients in his first 48 hours. He’s on his way to earning six figures in 2018 WITHOUT any prior business, sales or even work experience.
In fact, he’s only SEVENTEEN years old and still in high school. It’s a fact. He even got detention leaving class early for a client call.
Dennis Demori discovered how to flip the script on his prospects so he never has to jump through their “hoops” ever again…
What’s more, he’s signed multiple 4-figure retainers in the just the last 30 days alone.
Eli Easton & Jerrick Drew have mastered how to overcome their “inexperience” and just signed a beauty-niche business doing $100K+ in monthly revenue…
All without wasting time sending “samples” or writing a single line in their proposal.
Sheldon Hylton devoured this training, fired his only retainer client… TWICE. Then was able to reposition himself as the in-demand media expert…
And now, high-level businesses are lining up on his waiting list. Giving him stability and the freedom to grow his business smart not hard.
Andrew Lawrence is a new daddy and a correctional officer yet he was able to leverage this simple system in his free time to close not 1 but 2 new contracts.
He took action and beat out 50 other copywriters… and the crazy thing is he did it all on Upwork of all places. While still getting paid what he wants.
IT’S MORE THEN JUST A SYSTEM…
You see, the “Rejection-Free Consult, Close, & Convert System” is the approach that allows us to earn ourselves tidy six figure incomes, and enjoy our freedom without ever having to worry about….
Where the “next client” is hiding…
Or when the “next deposit” is showing up.
You see, this System positions YOU as a CONSULTative expert… NOT as a “service provider.”
Then, it teaches you how to easily CLOSE prospects on an offer they’d be stupid to refuse… but gets you paid what you’re worth…
And lastly, this approach gives you all the help you need to CONVERT new sales for your client… no matter their product or niche.
And starting today… you can get your hands on The “Rejection-Free Consult, Close, & Convert System” … and 1% yourself when you join…
THE UNDERGROUND COPYWRITER VAULT
The Underground Copywriter Vault is your one-stop resource for mastering the TWO primary activities that will help you one percent yourself in 2018:
1. Get Clients
2. Get Results
Now, that may sound over-simplified…
But once you discover how to use The “Rejection-Free Consult, Close, & Convert System” confidently and easily to do those two things on rinse and repeat…
“One percenting” yourself isn’t just a possibility, it’s an inevitability.
And The Vault has everything you need to get you there fast…
Even if you’re feeling overwhelmed, are just starting out, and have NO portfolio and NO network.
What You Get When You Join
Here’s the TL;DR version of what you’ll get with your one-year membership to The Underground Copywriter Vault:
VIDEO TRAINING LIBRARY $8,700 VALUE
At the core of the Vault is our bank of Video Trainings detailing every step of the “Rejection-Free Consult, Close, & Convert System”, including:
5 distinct training modules…
24 training videos totalling more than 29 hrs. of instruction on getting clients and getting results.
Once you get your hands on these step-by-step tools, you’ll have everything you need to launch yourself to the life of financial freedom you’ve heard so much about.
(See MORE details about the modules below.)
PRIVATE FB MASTERMIND GROUP $97 / MONTH = $1164 VALUE
Get personal access to all 3 coaches on a daily basis. Ask questions, share struggles and wins. Plus, rub shoulders with other action-takers kicking ass and taking names.
OPEN OFFICE HOURS $797 / MONTH = $9564 VALUE
This is our once a week LIVE video hangout where we help solve the challenges YOU’RE facing in scaling up your business. YOU help set the agenda with your questions and then get to benefit from the collective genius of our members and coaches.
ONGOING WEEKLY TRAININGS $388 / MONTH = $4656 VALUE
Every week we deposit more tips, trainings, and instruction into The Vault. One tip, one word change, one template… can be worth thousands to your business.
THE 30 DAY CHALLENGE $397 VALUE
Knowledge without action and implementation isn’t worth shit, imo.
The 30-Day Challenge takes the “System” and distills it into daily action steps, with built-in accountability… so you see results… faster.
PLUS, YOU’LL GET THESE 2 BONUSES $1,394 VALUE
BONUS 1: “The Underground Vault Swipe File”
BONUS 2: “The Underground Vault Template Library”
Total Vault Value: Not a penny less than $25,878
PRICE INCREASING SOON
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YES! I WANT TO JOIN THE UNDERGROUND VAULT!
WARNING: This Edition Of The Underground Vault Will Be Closed To The Public After 200 Sales
Now, I want you to understand everything you’re getting inside the Underground Copywriter Vault,
SO, LET ME FIRST INTRODUCE YOU TO…
TRANSFORM YOUR COPY BIZ IN JUST 30 DAYS
The 30 Day Challenge is THE copywriting Game Changer for your copy business… and not just because it produces radical results fast.
You see, the 30-Day Challenge helps spark an irreversible groundswell of MOMENTUM… something your copywriting business will die without.
You can do it in less than 60 minutes a day… and you’ll get more done in the next 30 days…
Than the majority of hacks accomplish in 3 years of copywriting.
If you want to get RESULTS right the hell NOW.
Well, then what you need… is a radically challenging mission.
And that’s why you’re going to have a very intimate relationship with The 30 Day Challenge.
You’ll hate it a little… and love it a lot.
Because it will challenge you OUT of your comfort zone… to where the REAL money is made.
This series of 5-10 minute power-packed videos will grab you by the scruff of your copywriting neck… and propel you to results you thought were reserved for the A-Listers alone.
The 30 Day Challenge is delivered daily and begins with the crack of a whip.
We’ll give you the exact process you need to Reverse Engineer Your 30 Day Objective.
We’ll help you set short, non-negotiable deadlines…
And by enforcing daily execution with our built-in accountability mechanisms, it won’t take much time to start seeing BIG-ASS RESULTS.
Then, for each day of the challenge…you’ll get a daily email with a powerful video lesson, along with a specific call to action for implementing and experiencing the performance breakthroughs you want and deserve.
One Video per a day is all it takes to see massive impact in your copywriting business and life as an Direct Response Copywriter.
Extreme results come from extreme execution skills and that’s why you’ll learn to bookend your days with fast wins and strong finishes.
Accelerating the relationship between cause and effect is what drives the speed of your results.
The faster the cause, the faster the effect… and that is precisely why each and every day must be viewed as an ongoing series of opportunities to speed things up and the process for you to get the results you’re looking for in your copywriting business and be on your way to position yourself as an in demand direct response copywriter in today’s market.
Now it’s your turn to make the impossible possible!
And YES! it will be hard. It requires discipline, accountability, hard work, sustained commitment and relentless action! But at the end, it’s damn worth it!
The 30 Day Challenge alone is worth the price of admission into the Underground Vault.
NOW, LET ME INTRODUCE YOU TO…
The Underground 7 Figure Copywriter Secrets Vault is Your Essential Resource For Copywriting and Sales Training, Advice, Strategies, Frameworks, And Support You Need To Successfully Be Able To Position Yourself As An In Demand, Bad-Ass & High Paid Copywriter In Today’s Market.
CURIOUS ABOUT WHAT TRAINING YOU’LL GET ACCESS TO AS A VAULT MEMBER?
HERE’S WHAT YOU’LL LEARN INSIDE
MODULE 1: MINDSET
Inside Module 1 you’ll discover how to master the “inner game” of copywriting so you approach each client interaction and writing challenge with confidence, creativity and charisma… so the words you write always win the sale.
LESSON 1:
THE A+ COPYWRITER MINDSET
How to stop writing ‘fancy ass’ copy and start selling with emotionally driven benefits that jack hammer into your prospects’ deepest fears and desires (ignore this and your competition will eat you for dinner)
Simple daily exercises guaranteed to help you spark creativity “on demand” without ever feeling handcuffed by rigid rules or routines… so you never stare at a blank page again
How to think, act, and earn like a 6 figure A+ copywriter… by using a simple ‘mind trick’ that makes closing deals, writing record-breaking copy, and earning top dollar paydays feel like second nature to you
Which 3 activities you should stack at the beginning of every day… and what tasks you need to start delegating so you stop trading your time for money
MODULE 2: POSITIONING
Inside Module 2, we’ll show you to stand out from the copywriting bottom feeders and raise your status so you’re always seen as a top dollar “go to expert” who delivers record-breaking results.
LESSON 1:
POSITION YOURSELF IN YOUR PROSPECT’S MIND
Why mastering a specialized area of copywriting and creating a ‘distinct edge’ is 100X more profitable than being a ‘generalist’ (which one are you?)
3 unmistakable signs a prospect is “copy blind” and why educating your prospects on the value of your services is NOT your job (here’s how to ‘dump’ them gently and raise your standards)
Why underpricing your services is the fastest way to damage your reputation and cripple your earning potential (this is the default setting for WAY too many rookie copywriters)
Why neediness repels clients and how to permanently evict your ‘inner copy wuss’ so you attract top dollar clients who have the budget to pay you what you’re actually worth
LESSON 2:
BUILD A CLIENT CLOSING PORTFOLIO (UNDER 60:00)
How to close a prospect even if you’ve never had a paying client and don’t have a ‘professional’ portfolio (try this instead…)
A sneaky way to quickly turn other people’s expensively designed sales pages into a gorgeous canvas for YOUR copy abilities to shine- without paying a thin dime
Why sharing your portfolio too soon can make prospects LESS attracted to work with you…
…and the word-for-word ‘I’m the prize frame’ you can use to get prospects on the phone in 3 simple texts or less
LESSON 3:
HOW TO ATTRACT AND WIN OVER PROSPECTS
The secret to crafting a rough around the edges personality that repels low dollar tire kickers and attracts deep pocketed clients that are a joy to work with (and how it lead to TWO six figure retainers)
The US Marine ‘crack the whip’ post Mike used to jolt a highly skeptical audience awake and get them to sign up virtually on command to for an impossible to ignore copy offer
(Mike made two high five-figure deals on this one copy job post alone… just imagine what will happen to your income when you use this one technique- if you have the balls, that is)
Why making your audience laugh bonds you 10X faster with your prospects than making them think – and how to use humor strategically so you can turn “likeability” into profitability
Why trial offers are different than working for free… and the exact language you need to use to position yourself for bigger paydays once you deliver results (forget to do this and you’ll stay stuck at bargain basement rates)
What the Copywriter Value Ladder is… and how to use it to ‘date’ your clients BEFORE you ask for a retainer. Follow this exact order or you’ll hurt your chances of ever going ‘all the way’ (Remember: He who gets slapped first ALWAYS loses)
MODULE 3: PROSPECTING
In Module 3, we’ll show you the “rejection free” way to stop chasing money and deliver results in advance… so only only the most qualified prospects raise their hands and open their wallets to you.
LESSON 1:
HOW TO DEFINE… THEN FIND YOUR PERFECT CLIENT
Forget about boring customer avatars… this ONE TECHNIQUE is the quickest, easiest way to get inside your prospect’s head and identify their “hair on fire” problem they’ll pay YOU to solve…
The ‘copy-splain’ mistake that gets prospects annoyed as fu*k. Here’s why showing them what they’ll earn is 100X more powerful than showing them what you know…
5 Action Steps you can take today to get you closer to your first 5 figures per month goal (#3 is Craig’s favorite)
LESSON 2:
LITTLE KNOWN KEYS TO PROSPECTING SUCCESS
The 7 ‘deadly’ prospecting mistakes most freelancers make without knowing (Guess what? If you’ve ever posted on a job board, chances are you’ve already made THREE)
What your ideal prospect REALLY wants from you (hint: it has absolutely nothing to do with copywriting services) and how to give it to them using these 3 tips
‘Clickbank Demystified’: How Scott laser targets successful but underperforming products… by offering ‘lead tweaks’ with a guaranteed upside (and how you can earn 4 or even 5 figure cash infusions by writing less than 5 minutes of copy per product)
How to piggyback on successful clickbank products and show owners how to get a bigger bang for their referral and paid traffic buck… by paying you to write high converting back end email campaigns and ads (this works especially well for affiliate offers)
Get “nichey” with it: how to offer clickbank owners sub-niche email campaigns that create “that’s fu*cking amazing, dude, take my money!” results
Lurking For Dollars: which FB groups to target with stealth offers without getting “the boot” (hint: do the exact OPPOSITE of what Craig tried the first time and you’ll be golden)
When being the ‘smartest guy in the room’ is the stupidest way to win clients (and why being humble and giving customers permission to say ‘NO’… can get them to say ‘YES’ much more quickly)
LESSON 3:
ADVANCED FACEBOOK PROSPECTING
The truth about using facebook as a client nurturing, relationship building accelerator… (even if you hate FB, this still applies to you)
PLUS the ONE thing that will show you if it’s worth getting on the phone with them
Tired of wasting hours chasing low dollar, high maintenance clients who make life a living hell? Check off these three boxes before you even consider bringing a new client on board so you can dedicate your time to clients who deserve it
32+ businesses who need your copywriting help NOW… and the ‘code’ words they use in FB groups that give you the ‘green light’ to approach them (NEWSFLASH: they do NOT think they have a copy problem… so use THESE words to attract them instead)
LESSON 4:
STEAL THIS ‘POST SWIPER’ TEMPLATE
What the hell is a ‘post swiper’? It’s the client-attracting template every freelancer needs to ethically steal (you’ll kick yourself if you DON’T use this)
Use this ‘word for word’ post INSIDE any FB group template to speak directly to the problems your prospects have, the emotional baggage that comes with it, your unique solution and why you’re on their side
What ‘the plateau buster’ is and why tweaking this post will get your clients grinning in greedy delight. If you ever wanted to become the ‘go to’ writer in ANY niche, this is the client-clinching post that will pay for your next beach vacation
MODULE 4: CONSULTATIVE SELLING
In Module 4 you’ll discover how to add value to your prospecting and quickly move the ball closer to a signed deal through client interactions that are FUN. (Mike is a master at this). If you hate cold calling and sales conversations… then you’ll love this.
LESSON 1:
EFFORTLESSLY ENGAGE WITH QUALIFIED PROSPECTS
Not a ‘people person’? If the thought of sales calls gives you the cold sweats, you’re not alone. Discover how to talk yourself into money-making conversations that are always a win-win-win
What CONTROL really means during client conversations and why clients secretly want you to lead the process (use this one move alone and relieve them of their shame/blame inner dialogue)
Why quickly connecting with your prospects is crucial- here’s how to show interest in a way that makes your most attractive qualities shine- without droning on about yourself or drowning in small talk
LESSON 2:
THE 5 MINUTE CONSULTATIVE DISCOVERY CALL
Use these word-for-word scripts to get cold prospects on the phone in record time (PLUS the two strikes you’re out rule that repels flakes and brings real $$$$ to the table)
Psychic Selling: the exact questions to ask in the first 3 minutes of a call that will give you killer insights into your prospect’s business- and where they are leaking sales
The ‘if we do X, we ALL get rich’ future pacing technique that instantly melts your prospects resistance to working with you (and instantly sets you apart from your copy competition)
How to quickly identify NEW streams of revenue for your clients… so they see working with you as an investment (instead of an expense)
LESSON 3:
HOW TO GIVE VALUE BEFORE YOU PITCH
Which ‘brain dead’ marketing activities create the quickest path to new or ‘lost… then found’ revenue and why sharing these hidden ‘goldmines’ with your prospects will instantly position you as a value creator (vs. value taker)
How to use powerful social proof … so NOT working with you feels more painful and risky than committing to a mutually profitable deal
‘One sentence to conquer all’: exactly what to say to get prospects excited about working with you for the first time (this works like gangbusters, especially if you don’t have a track record)
LESSON 4:
‘HOW TO SELL ANYTHING’ FRAMEWORK
The simple micro-commitment ‘YES’ questions to ask that get clients focused on the end result (making more money) vs. the means (copywriting)
Why you should always assume the sale – and the exact phrasing we use to hint that the right sales strategy is an investment that will pay for itself
Timing is everything: when to discuss price so you avoid ‘sticker shock’ or last minute deal-breaking objections
Why ‘later is never’ and the follow up process we use to turn ‘not nows’ into ‘HELL YEAHS!’
LESSON 5:
THE ‘ONE CALL CLOSER’ FRAMEWORK
How to craft an ‘unfuckwithable’ agreement that helps all parties win, without adding extra work. Using this alone has reduced Craig’s client ‘handholding’ by hundreds of hours, giving him more leisure time than he knows what to do with
How to communicate what your services do NOT include… and why setting expectations is the key to a smooth, conflict-free client relationships
Include these 4 sentences in your agreement and you’ll avoid endless rewrites, and always get paid before you write any copy
How to get the green light to include your client’s future success in your portfolio. This is the secret to attracting much BIGGER clients to align and sign with you in the future. (Without this clause, it’s next to impossible to grow your career)
Why not all retainers are created alike. How to avoid scope creep and copy bottlenecks by including this one simple stress solving ‘condition’ in your agreement. (You can thank us for it later)
Exactly what to say so you always get paid what you want upfront. We even show you how to handle objections to this… including a very powerful ‘it’s okay to say no’ tactic that removes resistance and gets you to YES…
MODULE 5: DELIVERING RESULTS
In Module 5 we’ll teach you how to create copy results that speak for themselves- making it brain dead simple for clients to reward you with high 5 or even 6 figure monthly retainers.
LESSON 1:
THE ‘SWISS ARMY KNIFE’ OF COPYWRITING
How to develop rock solid confidence approaching ANY piece of copy you write… so you can jettison the “pretender” complex and start earning like an A+ player
Why there’s just two sides to copywriting… both of which can be miserable unless you use THIS success-proven framework
Why abandon cart email sequences are the easiest ‘first transaction’ with a new client and where to find ‘done for you’ templates so you deliver results in record time
LESSON 2:
THE ‘TWO MOST POWERFUL WORDS’ FRAMEWORK
What they are NOT (this may shock you) and how to harness these ‘anchors’ to melt your prospects resistance to working with you
Word-for-word “mic drop” job posts Scott uses to attract “shut up, take our money now!” clients… and what to do so prospects feel relieved to give YOU their time, trust and cash
LESSON 3:
THE COLLABORATIVE COPY FRAMEWORK
How Craig turned a simple Google doc into a deal closing asset that regularly boosts client satisfaction and buys you instant credibility (with zero extra effort on your part)
Discover what your client REALLY wants from you after you sign a deal and receive payment (Hint: it’s not gratefulness – they can get that anywhere)
7 powerful questions to ask your client on your kickoff call- so you walk away with the distinct selling advantage or mechanism that sets their product/service apart
What an empathy map is and how to use it to quickly gather intelligence on your client’s ideal customer
A powerful framework to test drive ideas and reveal customer objections before they show up… (Hint: if you aren’t getting change suggestions, you’re doing it wrong)
The one-sentence “Breaking Bad” storyline technique Hollywood showrunners use to “hook” viewers… and how to use tension to create attention so your reader keeps their eyes glued to the page
The ONE rule you must have in place before collaborative copy sessions to neuter Conor McGregor ego rampages and ensure the best copy always wins
LESSON 4:
THE 5 SENTENCE COPY OVERHAUL
Discover the 5 proven sentences that will automatically put more eyeballs on your offer and loads more cash in your bank
Leverage the “Secret Ingredients” million-dollar copywriters INSIST make it into their sales message introduction
Swipe the “Drop Dead Simple” Headline Formula used by Health and Beauty’s #1 Copywriter… to Rake In Millions
Easily DOUBLE your conversions FASTER than spending money on traffic for testing…
Gets you instant access to reliable, real-world, market-like feedback – And not just “opinions” from the “friends and family” plan…
LESSON 5:
ADVANCED STORYTELLING HACKS
Learn how to take your copy clients from zero to hero with these 5 story selling hacks…
Learn how to use stories to close clients and create killer content so you never have to face writers block again.
You’ll get the format and template you’ll need to create your clients’ stories
Get this skill right and you’ll stand head and shoulders above other writers who think they know how to sell with stories (but actually do it half assed).
MODULE 6: AUTOMATE & SCALE
Inside Module 6 you’ll discover how to leverage the 80/20 principle to automate what works with email and funnels, while scaling your copy business with ads and outsourcing.
LESSON 1:
THE UNDERGROUND COPYWRITER FUNNEL
Pre-qualify and close high value clients on autopilot with this simple one page funnel template (that you can add to your ClickFunnels account in a snap)
Learn how to nurture and build meaningful relationships while upselling your clients through automated emails and upsell pages
LESSON 2:
START SCALING WITH COPYWRITER ADS
Step by step how to set up the ad and set the targeting in countless niches. We give you the EXACT targeting to use and even the best products to do it with
We give you simple free traffic tactics to test initial copy offers
SUPER cheap FB ads…We are NOT betting the farm or spending any large sums of money
LESSON 3:
COPYWRITER OUTSOURCING SECRETS
How to create systems and process that maintain quality copy control
Learn how to find, qualify and hire copywriters that you’ll love working with…
Learn how to project manage up to 12 copy projects at the same time.
NOW, YOU STILL MAY BE ASKING YOURSELF…
IS THIS FOR ME?
Who This Is For?
Copywriters who are just getting started who are ready to quit the 9 to 5… AND for copywriters who are already in the grind who want help growing and scaling.
Copywriters who want to implement a proven system to position yourself to be a Highly-Paid Copywriter lightning fast.
Copywriters who want to quickly master what it takes to: 1. Get Top-Notch Clients 2. Get profit-busting results for those clients.
Copywriters who want to trade low-dollar, ‘time-for-money’ writing gigs, for top dollar clients so they NOT ONLY reach their goals of a 6 figure income, but also have the time to enjoy a great lifestyle.
Driven Copywriters who believe knowledge is POWER and taking ACTION gets RESULTS.
Who This Is NOT For?
Anyone who is more interested in collecting the latest ‘shiny object’ marketing hacks than mastering and taking daily action on the success-proven strategies we’ve used to create over 5.67 million dollars in sales for our clients.
Anyone who believes they deserve instant results just because they joined… without practicing the action + reflection + correction + new action success matrix that guarantees you’ll move to your goals twice as fast than doing it on your own
Anyone who is only interested in learning how to land low dollar gigs (like 0.010 cents per word blog posts) instead of positioning themselves for the most lucrative copy projects available… which take wayyyy less time and make you stacks of cash.
Anyone who can’t follow directions, resists creating new habits and is unwilling to experiment with proven methods because “ya, ya, i know” (if you knew, you wouldn’t need our help, bud).
WHY SHOULD I LISTEN TO WHAT YOU HAVE TO SAY?
Look, I never set out to become a “copywriting coach.”
I just started helping young copywriters with their businesses… and loved watching them scale the shit out of what I shared.
I’ll make the same commitment to you… as I’ve made to them.
This shit works… and if you’ll implement what you discover in The Vault, you’ll be on your way to join the 1% faster than you thought possible.
We’ve helped teenager entrepreneurs become full-fledged business rock stars.
We’ve helped 9 to 5’ers kiss “the Man” goodbye… for good.
We’ve helped part-time “hobby” copywriters become profit generating forces of nature.
We’re 100% committed to seeing YOU accomplish your dreams in 2018.
BUT…
HERE’S WHY YOU SHOULDN’T TAKE MY WORD FOR IT
The Vault taught me where my major deficits were with NOT getting clients. Shortly after the course, I signed 4 new clients! I made over $1k by the second week due to the shit I now know. Plus this training has allowed me to quit my day job!”
~ Sheldon Hylton
The Vault is probably the most comprehensive “freelancing” course I’ve ever taken, since it covers just about everything from top to bottom. No other course I’ve seen does that.”
~ Armando Espinoza
This course is easily worth high 4-figures to anyone serious about a copywriting career.”
~ Eli Easton
I would recommend The Vault to anyone because the coaches are top class – would not find such an informative mix of marketing and copywriting. The fusion of the two is truly unique.”
~ Anonymous
AND BY THE WAY…
YOU’RE GETTING A 30 DAY MONEY BACK GUARANTEE
Here’s the thing.
The resources inside the Vault have been changing lives left and right for the last few months.
I’m beyond confident that anyone can take these trainings and 1% themselves in 2018.
In fact, I’m so confident I’m going to give you a full 30 days to prove me right.
If… after 30 days of trainings and implementation… you haven’t gotten the results you wanted…
Just send us an email showing you took all 30 steps and we’ll get you refunded 100% AND let you keep the membership for the rest of the year FOR FREE! There is absolutely zero risk to you.
Like I said, we’re here to help people learn the skills they need to make it at a freelance copywriter…
And we’d rather have you as a raving fan instead of some disgruntled customer.
WE’RE WAITING FOR YOU INSIDE… CLICK THE BUTTON TO START…
JOIN THE VAULT
NOW, LET’S RECAP WHAT YOU’LL GET WHEN YOU JOIN THE VAULT
THE 30 DAY CHALLENGE
$397 VALUE
All the knowledge in the world is useless without execution.
The 30-Day Challenge helps kick you into high-gear. The momentum of daily execution… and the results that follow, is well… intoxicating.
PRIVATE FB MASTERMIND
$1,164 VALUE
You don’t need to know all the answers, you just need a community that does.
Get personal access to all 3 coaches on a daily basis. Ask questions, share struggles and wins. Plus, rub shoulders with other action-takers kicking ass and taking names.
ONGOING TRAINING
$4,656 VALUE
All the knowledge in the world is useless without execution.
The 30-Day Challenge helps kick you into high-gear. The momentum of daily execution… and the results that follow, is well… intoxicating.
OPEN OFFICE HOURS
$9,564 VALUE
This is our once a week LIVE video hangout where we help solve the challenges YOU’RE facing in scaling up your business.
YOU help set the agenda with your questions and then get to benefit from the collective genius of our members and coaches. (16 open office sessions already included!)
VIDEO TRAINING LIBRARY
$8,700 VALUE
At the core of the Vault is our bank of Video Trainings, including:
5 distinct training modules… 24 training videos totaling more than 29 hrs. of instruction on getting clients and getting results.
MODULE 1: How Develop a “fortress-like” mindset of an A+ Copywriter (X videos)
MODULE 2: How to Masterfully Position Yourself so You Become THE Indelible Expert Your Prospect Just Can’t Live Without
MODULE 3: How to turn prospects into partners without selling your soul to shitty job sites, cutting your rates, cold emailing, or sending out one single “sample.”
MODULE 4: How to spend less time haggling over “copy” and more time signing actual deals by mastering the most powerful discovery call on earth: “The 5-Minute Consultative Sales Call.”
MODULE 5: How to deliver the kinds of results that turn “trial offers” into long-term retainers that put you poolside faster than that lottery winner from Podunk, Kentucky. (Sorry, Kentucky.)
MODULE 6: How to automate what works with systems and process, while scaling your business with ads and outsourcing.
Plus, You Get These Bonuses…
$1,394 VALUE
BUT, these bonuses are only for the first 200 action-takers.
BONUS 1: VAULT SWIPE FILE
$397 VALUE
Swipe Files are where we go for INSPIRATION… to see what’s possible…
…to discover what’s WORKED …to reverse engineer brilliant sales letters, upsells, emails, Facebook Ads, and more.
Imagine having the combined Swipe Files of three 6-Figure Copywriters… at your fingertips.
It’s yours as a FREE BONUS as part of The Underground Vault.
BONUS 2: TEMPLATE LIBRARY
$997 VALUE
Listen, there’s absolutely no reason to reinvent the wheel when writing copy.
We strongly believe in and heartily endorse the use of successful and proven templates when writing copy.
Our proprietary collection of templates and frameworks will save you hours and hours of your precious time…
Which amounts to buckets and buckets of cold hard cash.
Total Vault Value: Not a penny less than $25,878
SO, HERE’S THE DEAL
Tuition fees for a program of this caliber, where not one… not two… but three 6-figure copy coaches show you the exact steps to landing your first two 4 figure a month clients within the next 30 days…will typically cost you thousands of dollars.
In fact, when we originally conceived this program, we considered delivering it as a live 3 day “brain dump” seminar to a handful of students in an intimate venue in Chicago at around $4497 per person.
Now in-person workshops are great… don’t get me wrong, but let’s face facts here… times are tough. And even if you could afford to pay the tuition, you’d still be on the hook for hotel, flights, meals and other incidental expenses.
Which could put this program out of your reach. That’s not what we want for you, so we’re offering a better choice. Real-life results, at a down to earth price…
You see we believe every copywriter deserves the chance to become powerful, profitable writer…
And to keep that promise, we decided to keep the cost of this program low enough so anyone who applied the smart pricing tactics we teach could easily make the tuition back after landing just one client.
With the 30 day challenge, we help you do exactly that – with our guidance and the helping hand of an entire community of copywriters cheering you on every step of the way.
That’s why we focused on a one-time price of $1997. After all, you deserve the chance to get the results you want quickly and affordably…
And after reaching our goal for you to quickly land your first $2K client… and then lock down your first $10K month in 60 to 90 days…
Putting you on track for your best year ever…
This Is Truly A LIMITED Offer So Claim Your Seat In The Vault Now Before They’re All Gone
It’s easy to see how The Vault would be an absolute steal at $1997.
But we didn’t even want to charge you that… in fact, we want NOTHING to stand in the way
So we decided to make this even easier…
Today you won’t pay $1997…
Or even $997…
Because we’re giving the first 20 customers the chance today, on this page ONLY, to get access to the Underground Copywriter Vault for the low, low price of:
One payment of only $397 per year.
This is our way of rewarding the action takers on this page.
FAIR WARNING: The price WILL increase to $497 before you know… and then again to $997 so if you click on the button below and notice the price has doubled or even tripled in price, it just means you’ve arrived a little late to the party…
You’re still welcome inside… because even at 5 times the price, you’re still getting over $25,000 (or the equivalent of an university tuition) worth of real-world value packed Underground education from not one…not two…but THREE 6 figure coaches. Basically, you’ll be getting an incredible deal.
But, if you’re ready to change what’s not working and join the 1% of copywriters who are actually earning a living writing copy, then save yourself a few hundred dollars right now and click the button below…
Click on the button below to get started at the best price the Underground Copywriter Vault will EVER be offered at.
Get Mike Becker – The Underground Copywriter Vault download
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