Perry Marshall – Power Prism
$97.00
In 4 hard scrabble, brass knuckle videos, we will lay your sales message on the anvil of truth and HAMMER it.
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Perry Marshall – Power Prism
Power Prism Straight-Lines You to a DEFINITIVE Selling Proposition
John McGee and I developed a set of tools we call Power Prism. They are astoundingly effective in getting to the core of your customer avatar story … buzzing through the skepticism and media noise like a chainsaw.
When we sit someone down and ruthlessly roll through the process, we hit pay dirt.
(Or else we figure out you shouldn’t even be in that business in the first place. Which is every bit as valuable. You might as well find out now and change course while you still can.)
- Increase your fees 30-50%
- Get Fast Return On Investment from paid traffic
- Play with the big dogs
- Celebrate record sales months
- Issue a crystal clear sales message impervious to competition
“Isn’t This Just Definitive Selling Proposition?”
My sales leader, Tiffany, was chatting with a very sharp marketer the other day about Power Prism.
He said, “Looks like it’s Definitive Selling Proposition stuff. I’ll just buy that course.”
Couple problems with that….
FIrst Problemo: While many people have purchased the DSP course over the years…and I stand behind it 120%…very few, if ANY, marketers who buy it seem to actually DO the stuff.
How do I know?
Because we (me, Josh Long, Robert Michon, John McGee) never see ANYONE who has a killer DSP.
Never.
We see a lot of entrepreneurs who THINK they have one.
Pro Tip: Customers rarely buy the thoughts inside your head.
In 4 hard scrabble, brass knuckle videos, we will lay your sales message on the anvil of truth and HAMMER it.
By the end of video one you’ll know exactly where your positioning is VULNERABLE.
By the end of video two you’ll have an A.I. playbook to help you strengthen those weak spots into durable steel.
By the end of video three you will have the irreducible core of your Definitive Selling Proposition and know how to deploy it for massive advantage.
By the end of session four you will know how your DSP can help you leverage Star Principle, Simplify, and THE business strategy of the 21st Century…
Network Effect.
You’ll see how your message can be a tool for benevolent world domination.
Second Problemo: The DSP course is $1497 and covers LESS THAN HALF of what we will cover in Power Prism, which is …$1497 for New Renaissance members. ($1995 for non-members).
Essentially the same price for FAR more tools, insights, and ACTION.
Yes, we will cover DSP essentials in Power Prism, but this is DSP squared.
DSP cubed.
DSP for the A.I. age.
DSP with Star, Simplify and Network Effect baked in.
In fact, if you ask us nicely we’ll even throw in the DSP course so you’ll have that too.
How’s that?
Perry, Is A.I. Really Making All This As Urgent As You Say?
Yes. Because while most people are just using A.I. to do proofreading, make outlines or plan vacations, some are using it for deep competitive intelligence and write sophisticated software programs.
Chris Downey is writing software in 3 days that takes his colleagues 5 weeks.
The distance between the A.I. doers and the huddled masses is increasing by the hour.
Most of your competitors are asleep at the A.I. steering wheel. But not all of them.
It only takes ONE rival, playing their cards well, to bury everyone else… including you. And their advantages don’t even have to be obvious.
The best moats are moats that are invisible… it looks easy to knock off but In Real Life it’s devilishly difficult. Like client Matt Coffman who builds websites and does marketing for therapists. Many people have attempted to knock him off, but it’s much tougher business than it appears to be, and his systems are humming like transformers in a 500 megawatt electric substation.
That’s what I love best about Network Effect for Mere Mortals. Because in all likelihood, your “Nail It” sales proposition is going to nail it because of some below-the-radar power move that doesn’t fit into a bumper sticker or tidy elevator speech.
The Power Prism Origin Story
I create tools, scorecards and quizzes that help entrepreneurs make superior decisions and make you more money every day of your life. It gives me joy.
The 80/20 Curve was featured in Harvard Business Review. It shows you how to price your offers and pinpoint your best prospect to extract the most money from your marketplace.
I’ve also invented…
- A “statistical relevance” calculator to determine if digital advertisers can declare a winner in online ad split tests
- A copywriting Grade Level tool to help you simplify your message, get it understood and convert better
- The “Is Facebook for You?” scorecard
- The “Is AdWords for You?” scorecard
- My legendary Marketing DNA test (which has transformed the careers of thousands of marketers, like Joshua Earl who went from software programmer to six figure copywriter in 18 months, after the test told him what he should really be doing)
- The Star Principle Scorecard, in concert with billionaire Richard Koch
- At my Rosetta Stone Seminar, I introduced other tools on Definitive Selling Proposition, Network Effect, Simplify, Espresso Machine
But here’s my awkward little secret: I don’t actually use these tools myself very often.
Call it muscle memory, call it the “blink” assessment of an expert, call it 20+ years of consulting in over 300 industries … the tools are already alive inside my head.
I often build these, release ’em … and sorta forget about them.
Enter John McGee and Scott Schang
I’m left-handed, and John is my left hand man, the voice of New Renaissance Club, the guy who has spent more time inside my head than anyone else.
John has used my tools daily for 6 years.
He’s delivered over 300 “Tactical Triangle Reviews”, “Funnel Fix Assessments”, “Blocking and Tackling Audits” and Definitive Selling Proposition consultations for my Advanced Mastery Network, Roundtable and Planet Perry Academy students.
And recently he noticed something about my toolbox…
By combining them with razor precision, based on the specific needs of a given customer … they act like a Prism.
What does a prism do?
A prism breaks white light into its constituent colors, producing a spectrum.
White light, like white noise, is made up of a bunch of visual static … but when you shine it through a prism, you clearly see each individual color.
Power Prism splits the white light of business and quickly identifies EXACTLY where that one leverage point is … exactly what move will slice through the clutter and convert your most desireable prospect to a paying client.
In this case, those “colors” are crucial strategies like…
- Nailing Your Ideal Customer
- Espresso Machine Higher-Pricing Strategy
- High-Converting Traffic
- Tactical Triangle Takeover
- Defining Your Irresistible Offer
- Simplifying Your Client’s Experience
- Nailing a Star Market
- Network Effect for Mere Mortals
- Maximizing Customer Value
These moves pay $1,000+ per hour. The faster you implement them, the faster you raise your income.
Here, John and I show you how.
Get Power Prism: Captivating Customers in Chaotic Climates
Longtime client Scott Schang is now our Roundtable faculty advisor on Artificial Intelligence. Scott developed a series of A.I. prompts that slice right through white noise … astoundingly effective in erasing the confusion from your customers’ brains so they see YOU as the one and only choice.
Combine my tools, John’s insights, and Scott’s artificial intelligence genius together and you become unstoppable.
Get Power Prism: Captivating Customers in Chaotic Climates
Video One: Spike Your Volatility Resistance Score by 20 Points or More
A fast powerful exercise to “score” your business and show you is trapping you at the sub-$100/hour level and what to do to move up to $1,000 per hour or more …
Rapid-Fire, John and I show you …
- What your current traffic illuminates about your business’s defensibility
- What your difficult customers are telling you about your power
- What your competition’s growth tells you about your A.I. vulnerability
- One sure indication of whether your product, service is street-ready?
- Your Secret Sauce: Is it a secret … and is it a sauce?
- Is your value visible? This keeps entrepreneurs stuck in the $50/hour sand trap like nothing else
- Is your light shining too wide and too weak? Weak beams mean you never get to $1000 per hour
- What does the Power Prism say about your promise? Perhaps the number one key to getting ot $1000 per hour
And more. At the end of the video you’ll know what’s keeping you from earning $1000 per hour or more and have a plan to eradicate it and level up.
Video Two: Your Power Prism Artificial Intelligence Playbook
Scott Schang has developed some razor sharp tools to help you craft your Power Proposition in Hours … not Weeks.
Here are some of the A.I. X-Rays Scott Will Share …
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- How to Do Comprehensive Competitor Research & Analysis Fast
Conduct meticulous research to “spy” on your competitors’ strategies, offers, propositions … and uncover weaknesses you can exploit
Quickly compare customer stories and gain invaluable insight into their buying processes. Do you know why your prospects decide to buy from your competition?
You will.
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- How to Do In-depth 360-Degree Customer Analysis
Scott will show you how to execute an examination of your unique customer base
How to use your online reviews, “oral histories” and case studies to find out if your messaging matches your customers values, desires, and bleeding necks.
What are you missing? What dangerous assumptions are you making?
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- Using A.I. to Quickly Craft a Compelling & Differentiating Story
Scott will show you how to merge insights from competitor research and customer analysis to create a compelling narrative … and sales-grabbing offers
Scott’s strategies will help you highlight your unique selling propositions and distinctive benefits. Carve out a “value gap” between you and your competitors and capture attention and interest like never before.
Plus, Scott will give you his “A.I. Power Prism Playbook.” A quick and easy-to-follow guide for how to do all this fast and furious.
If you are not using A.I. tools like Scott’s to slice all the flab and gristle from your Prime Rib Proposition … you must assume your competitors are.
The race is on.
Scott’s insights, strategies and playbook will help you catch up … or sprint out to an insurmountable lead.
Video Three: Your Power Prism Promise
We Put Your Business on the Anvil and Pound Out All the Slag Until You’ve Got a Purified, Powerful Proposition
- The s-i-m-p-l-e but profound “equation” you must solve to perfect your funnel-filling promise
- Are you wasting money on traffic … that’s keeping you stuck at a mediocre income?
- The least expensive way to get the hardest and most expensive conversion: The FIRST one.
- How to narrow your focus to the highest paying, easiest to work with customers … who gladly pay you more money
- How to “force” your customers to do what you say … and get tremendous results … and give you glowing testimonials … or else.
- Are you promising what your customers really want? Can you deliver what they really want?
- Why you need a guarantee even if you don’t guarantee anything … how to craft an implicit promise that pulls profit
- What your worst customers tell you about your USP
- What the Power Prism shows you about your products, processes, systems, delivery mechanisms, and customer service … and how to tweak them to boost revenue
By the end of this video, you will know the irreducible core of your clearest, most powerful, most unique messaging and how to use it to craft killer offers …
Video Four: How to Propel Your “Chainsaw to the Clutter” Sales Missive into “One in a Million” Territory
In this video, you’ll look at your Power Prism and apply the most powerful 21st Century business strategies. Star Principle, Simplify, Network Effect … from powerful messaging to world-domination strategy.
Josh Eaton and his Top Speed Golf crew knew that mediocre messaging was fine for organic, unpaid, warm traffic.
But to truly succeed in a competitive, noisy, distracted, expensive, skeptical market … they needed unique, eye-ball-grabbing, uber-confident messaging.
Your transformation awaits.
If you do not pound all the slag off your messaging and offers…if you don’t have a truly DEFENSIBLE proposition…if your offers don’t create a MOAT around you business?
In the age of Artificial Intelligence, you are the walking dead.
Seize life…
Get Power Prism: Captivating Customers in Chaotic Climates
Power Prism Promise
You can enjoy a new protective volatility shield.
All you need to do is be heart attack serious and enter your answers to simple questions into our online tools.
If you have a running business (meaning you have a real business; in other words a track record of attracting clients and selling to them) then if you attend the sessions and follow the exercises, this is what will happen:
- You will quickly identify the 2-3 biggest levers for making your sales message cut through marketplace clutter like a chainsaw.
- You will receive a set of A.I. tools and prompts that take your messaging and market knowledge 2-3 levels deeper than what it is now – enabling you to NAIL the passionate sweet spot (or hit the jugular!)
- You will be able to afford paid traffic that previously eluded you.
- You will experience stretches of earning $1000 per hour, at least an hour or two at a time, before the course is completed.
If all these FOUR things don’t happen, notify [email protected] within 90 days of purchase and you’ll get a no-charge consultation with John McGee who will diagnose your problem.
If things are still not working as expected, we’ll give you a full refund plus $500 for your trouble.
Power Prism: Captivating Customers in Chaotic Climates
Seize the Day,
Perry Marshall
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