Peter kell – The Savage Advertising System

Introducing The Savage Advertising System — The Breakthrough Creative Workflow That Churns Out 50+ World-Class Video Ads Per Week For Just $35 Per Ad.

By Peter Kell
The man who went $0 to $40M in 12 months on his own skincare brand. Built Mindvalley’s ad department to $100M+, with students who’ve cracked $10M+ months.

Instead of a sales pitch, just watch how I execute this 7 step system. You’ll realize why investing in The Savage Advertising System is the most important decision you’ll make all year.

Facebook’s Andromeda Update

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World Class Volume Is King

Andromeda rewards advertisers who pump out lots of DIFFERENT creatives — not tiny tweaks, but truly different videos. Why? Because it’s a better user experience. People don’t want to see the same ad 47 times. Facebook knows this. So they’re prioritizing advertisers who can deliver variety at scale.

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Hyper-Targeted Creatives Are Mission Critical

One ad for everyone doesn’t work anymore. The winners are making separate videos for the 45-year-old mom who just got diagnosed… the 60-year-old man whose doctor gave him a warning… the 35-year-old who’s been burned by supplements before. Same product. Different ads. Each one speaking directly to that person’s exact situation.

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Deep Avatar Understanding Separates Winners From Losers

The brands scaling right now know their buyers better than the buyers know themselves. They’re finding segments no one else sees. And they’re speaking to each one with precision.

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Speed Is The New Competitive Advantage

While your competitors spend months launching a campaign, you could have tested 30 different approaches and found your winner. The fast eat the slow.

The advertisers who adapt will build empires.

Those who don’t will get buried.

I’m Peter Kell. Some call me the King of Ads.

I didn’t crown myself. The results did.

I’ve been in the trenches of video advertising for over 10 years. Making and running ads. Every single day.

A brief snapshot:

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Did $7.1M in a single year as an affiliate marketer — all from video ads.

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Went $0 to $40M in 12 months on my own skincare brand. Exited.

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Built Mindvalley’s VSL department to over $100M in sales. Created the #1 performing VSL in company history. Exited.

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Trained students who’ve gone on to crack $9.1M in 6 months… $12.9M months… $517k days.

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Now have CEOs of $100M+ companies calling me to learn this system.

And honestly? That’s the short version.

My superpower was never genius copywriting. It was knowing which ads to recreate.

I spent 10,000 hours in spy tools finding winners. Studying what was scaling. Breaking down why it worked.

That was my edge for 10 years.

And now it’s become the foundation of the Savage Advertising System so virtually anyone can crank out 50+ world-class video ads per week because everything’s based on a proven idea.

This means today you can:

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Generate 50+ world-class angles in 10 minutes — for any product

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Have 25+ savage scripts ready to shoot in 30 minutes — all based on campaigns that have done millions in sales

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Get videos produced for just $35 each

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Find hidden avatars your competitors never thought of

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Get detailed shot lists so your editors know exactly what to make

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Create AI spokespeople if you don’t want to be on camera

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Stay organized with a Notion dashboard that manages everything

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Never run out of ad ideas again — unlimited angles on demand

This Isn’t Hype. This Is Exactly How It Works.

And yet 95% of marketers and business owners still don’t have a rock solid system for rewriting dozens proven million-dollar campaigns.

• •They’re staring at blank pages.
• •They’re not finding hidden audiences their competitors missed.
• •They’re not using the most advanced AI to do the heavy lifting.
• •This is one of the big problems the Savage Advertising System solves.

In 2026, Low-Volume Advertisers Are Dead.

All The Money Will Go To The Savage Advertisers.

What does it take to be a Savage Advertiser?

• •You have to know how to find multiple avatars — hidden buyers your competitors never thought of.
• •You have to create dozens of angles for each avatar at different levels of awareness.
• •You have to rewrite proven winning campaigns at scale using the most advanced AI for copywriting.
• •You have to manage a team of editors who can produce 50+ videos a week at a price you can actually afford.
• •And you have to keep it all organized.
• •That’s the problem the Savage Advertising System solves.

From Burnt Out Advertiser To
Advertising King

This isn’t a copywriting course. It’s the system that turns you into a Savage Advertiser — cranking out 50+ world-class ads per week while everyone else struggles to make 5.

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An Basic Advertiser:

Sits down with no real process. Asks ChatGPT to write some headlines. Hopes something works. Spends weeks trying to crack one winning ad. Runs out of ideas. Burns out.

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A Savage Advertiser:

Follows a step-by-step system. Finds hidden avatars. Generates dozens of angles in minutes. Rewrites proven million-dollar campaigns. Pumps out 50+ world-class ads per week. Never runs dry.

Here’s exactly the prompt system and flow we’re going to use to crank out 50+ world-class video ads per week:

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Step 1: Tell The AI Everything About Your Product

Before we can make savage ads, AI needs to understand exactly what we’re selling.

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The Savage Ads Kickoff Prompt

This first prompt brings AI up to speed on the game plan for all the savage ads we’re about to make. Just paste in this prompt, then paste in everything about your business. Your website. Your product. Your offer. Everything you want AI to know about what you’re selling. Now AI understands your business as well as you do.

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Story Extraction Doc

All the greatest ads in history are built on stories. Stories slip behind the mental walls and plant seeds in the listener’s brain without them knowing. It’s how I’ve made all my money. The Story Extraction Doc is a list of specific questions you ask yourself — or the founder of any product — to uncover the details that make stories sell.

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Step 2: Find Your Winning Avatars

Now that AI is up to speed, we figure out WHO we’re selling to.

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Low Hanging Fruit Finder Prompt

This prompt learns about your product and finds 3-5 types of buyers that would be easiest to sell. People in super unique situations your competitors have never thought of. This is how you develop hyper-targeted ads that speak to a very specific type of person.

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Monster Market Finder Prompt

This helps you find which niche represents 10-20x the size of all the other markets. This is where your super monster campaign exists. This is where you drill for BIG MONEY OIL.

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Kindergarten Simple Pitch Generator

This prompt applies my proprietary Kindergarten Simple Pitch technique. It takes each avatar and creates a sales pitch so simple a 6-year-old could understand it. By the end of Step 2, you have 4-6 avatars with crystal clear pitches for each one.

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Step 3: Generate Savage Angles

Now we figure out HOW to sell to each avatar.

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AI Copywriter Prompt

This is my personal prompt for turning Claude Opus 4.5 into a world-class copywriting machine. Paste in your avatar and your kindergarten simple pitch. Now you’re locked and loaded for rewriting any winning advertising campaign.

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Banger Angle Generator Prompt

I created this prompt by taking the hooks of 30 world-class short-form advertising campaigns and extracting the core theme behind each one. This prompt looks at the angles behind some of the biggest campaigns ever made… then looks at YOUR avatar and YOUR kindergarten simple pitch… and spits out 20-30 SAVAGE angles to sell your product.

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Pick The 10 Best Angles Prompt

It sifts through all the ideas, painstakingly filtering down to the top 10 most powerful angles for your chosen avatar. A sizzling steak served on a silver platter of juicy marketing ideas.

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Step 4: Create Winning Scripts

Now we turn those angles into actual video ad scripts.

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The Short Form Video Ad Swipe File

This swipe file includes 20 of the best short-form ads online — 30 seconds to 2 minutes long. You get the link to the original ad AND the exact script broken down scene by scene, revealing the winning formula.

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Script To Angle Matching Prompt

Paste in the swipe file and AI will look at your 10 best angles, study all the winning scripts, and tell you exactly which script you should rewrite for each angle. Now you have a plan.

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Start Rewriting Prompt

This prompt brings AI back up to speed on the principles of being a savage copywriter. Then it begins to rewrite one script at a time. Until you’re done. By the end of Step 4, you’ll have $10,000 worth of world-class scripts at the highest level possible.

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Step 5: Generate Shot Lists & Work With Spokespeople

Now you’ve got scripts. Time to figure out how to actually shoot them.

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Shot List Generator Prompt

Paste this in and it breaks down a massive list of video clips you need to shoot. If you’re using a spokesperson, hand them this list and they’ll know exactly what shots you need.

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Getting Testimonials Prompt

The exact questions to send a customer that will get you amazing testimonials. Footage you can clip together for rapid-fire testimonial montages that crush in ads.

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AI Spokesperson System

Don’t want to be on camera? This is the step-by-step system for having AI be the spokesperson for you. Create a realistic looking talking head figure, realistic B-roll, world-class audio, and lip sync it all together.

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Step 6: Hire Editors & Produce Your Videos

Now you’ve got scripts. Shot lists. Footage. Time to get these videos made.

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$35 Editor Hiring System

The exact system I use to find editors who cut your videos for $35-50 per video. You get the exact Upwork post I use, exactly what to send them, and example videos so they understand the style. That’s 30 professional short-form ads — edited and ready to launch — for about $1,050 total. Less than a new iPhone.

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Step 7: Stay Organized With Your Savage Dashboard

The exact Notion dashboard I use to manage all my creatives and stay organized.

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The Savage Advertising System Notion Template

This is where everything lives. Organize all your products, spokespeople, pitches, avatars, scripts, and processes. Move each video from idea → script → production → live. One person using this dashboard can manage 10+ editors and produce 50 videos per week.

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Naming Convention Prompt

This prompt automatically names your scripts so you can track what’s working. Which editor is crushing it? Which angles are popping? What hooks are getting clicks? Best ad advice I ever got: ‘Grow the green. Kill the red.’

There’s no fake scarcity here. No countdown timers. No “only 5 spots left.”

The only real urgency is that this space is moving at lightning speed.

And you’re at risk of falling behind everyone who stays ahead of the game with this.

If you’re okay with that risk — buy later or don’t buy at all.

But if the alarm bells are ringing…

If you know it’s time to get your shit together before the people you’re competing against do…

Then get the domination mindset out and let’s fucking slay this thing.

The choice is yours.

Regardless, thanks for reading.

See you inside the Savage Advertising System.

— Peter Kell