Rob Marsh – Research Mastery
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A step-by-step system using The 4:20+ Research Method™ and A.I. tools to uncover deep customer insights…
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Rob Marsh – Research Mastery
Get the proven “Insight Discovery System” for writing conversion copy that turns disinterested prospects into satisfied buyers—and speeds up your research process so you write faster than ever.
In less than a weekend, you’ll go from the “I’ve got no idea what to write” struggle to having the research insights, the perfect hook, and the exact words you need to solve the problem your client has hired you to fix.
Forget writer’s block or continuously prompting ChatGPT for hook ideas and headlines until you have something that might work. Instead, imagine sitting down to write your next copy assignment with:
- powerful insights that help you know your buyers better than they know themselves
- dozens of ideas for compelling, emotional copy that connects andsells
- the deeply held feelings and beliefs that trigger your prospect’s response
- and the A.I. tools to help you research and write up to 3x faster ← this is a total game changer (and its not included in most research courses)How would that change your writing process?
Are you ready to up your research game and write high-converting content and copy?
You need a better process for uncovering hard-to-find insights…
Get deep inside your customer’s brain.
If you’re like most content writers and copywriters, you love the writing part of every project.
I know I do.
But how do you know exactly what words to write?
And how do you know what your audience really wants to buy? I’m talking about the transformation here, not the product or service you are selling.
What can you tell your readers to make them drop everything and rush to buy whatever you have to offer them?
To get prospects to do that, you’ve got to know your readers better than they know themselves. You’ve got to…
√ Understand what keeps them up at night… their deepest fears… their biggest problems… their scariest challenges…
√ Recognize their aspirations, hopes, dreams, and desires
√ Grasp what changes they desperately want to make, but just can’t seem to make happen.
√ Perceive their worldview—what they think and feel and believe
When you know what’s happening in their world—especially the things they won’t even share with their friends or family—and write about it in your copy, your prospects immediately know that you “get it”.
You understand them better than anyone and have the solution they desperately need.
So what is this “get inside their brains” code that makes your writing so compelling?
Introducing The 4:20+ Research Method™…
- 20+ different techniques for finding the ideas and insights you need before you start any project
- The “fighter pilot” perception secret that immediately erases what you think you know and gets you inside your prospect’s mind
- The “non-obvious” research key that uncovered hundreds of insights and earned enough to buy a world-class, multi-million dollar art collection
- The “Building Blocks” lesson—once you understand this, your approach to writing copy will change forever
- Why most buyer “personas” and “avatars” are a waste of time and what you need to focus on instead if you want to sell
- The critical research insight uncovered by two Harvard professors that increased McDonald’s shake sales by 7x
- The “Fab Four” Research Categories—why you should think like George, John, Paul and Ringo when it comes to finding customer insights
- The Minimum Viable Research Doc—the lazy researcher’s method for learning just enough to get started (and you can use A.I. to help if you’re lazier than most)
- 23 brainy questions to answer so you understand any product inside and out
- 18 additional clever questions that guarantee you know your prospect better than they know themselves
- And much more…
You get everything you need to go deep
with your customers.
I’ll even show you how to use A.I. to do it all faster—maybe even better.
Hi, I’m Rob Marsh…
I started writing copy in the 1990s for companies like Cedar Sinai Hospital, United Healthcare, Publicis, Wells Fargo, and Hewlett-Packard. I’ve written everything from case studies to sales pages, emails to blog posts. And since 2017, I’ve helped more than a thousand copywriters start, grow and scale their businesses (including a few superstars you definitely know).
Research Mastery is the result of decades of trying out different approaches to uncovering insights for my clients in Tech, SaaS, Health & Wellness, Finance, and several other niches. I’ve thrown out the stuff that doesn’t work and kept the techniques that uncover the best insights and ideas. I’m certain The 4:20+ Research Method will work for you too.
It’s time to become the copywriter who knows what really moves people—and gets paid more because of it.
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