Ross O’Lochlainn – The Studio Ticket

Description

Ross O’Lochlainn – The Studio Ticket

Behind The Scenes: How I sell access to client workshops to create customers, attract new clients, and rapidly test offers — in just 69min

Get The Exact System and Funnels I Use To Offer Workshops — Without Adding Tons of Extra Work

• The 4-step process I use to reliably (and ethically) sell tickets for a product that doesn’t exist yet
• The exact funnel structure and email campaigns I use to rapidly fill my workshops (along with a bunch of examples)
• The exact offer structure I’ve found that works best for workshop tickets
• How to craft a “workshop promise” that makes it naturally attractive and desirable for your dream prospects
• How to convert the people who buy access to your client workshop (without p*ssing your clients off with a giant pitch session)
• Rapid offer deployment: How I go from blank page to shipped offer with 69-mins of work
• Why “lightweight” offers are the way of the future in the current marketplace of ideas – easy to make and easy to buy.
• Why I don’t believe in spending time optimizing sales pages for workshop tickets
• How I outline new trainings in less than 15 mins
• The absolute genius method I learned from Dean Jackson to avoid creating a course/product that no-one will ever buy
• The 3-phase process I use to take a winning workshop topic and turn it into a premium course that converts on cold traffic
• How to clone your best clients by selling access to the trainings you’re already running
• Why big marketing claims are becoming a thing of the past — and why the best clients are buying access to “try before they buy”
• How I use a niche principle from professional Real-Time Strategy gamers (who dominate in games like Starcraft and Age of Empires) to ship offers faster than nearly anyone I know.
• The obnoxiously simple method I use to source a neverending stream of email ideas to promote my workshops
• The creative principle anyone can apply to become prolific at shipping new offers — in a way that’s fun, energizing, and doesn’t feel like a burden
• How to systematically find “pockets of buyers” in your existing audience with the strategic use of workshop topics (this will massively reduce the amount of marketing content you need to create))
• The super simple workshop follow-up sequence I use to convert workshop customers into high-end clients of my premium programs

WHAT YOU GET

• THE STUDIO TICKET
  • Core Training: 11 lessons, 135-mins of targeted training walking you through my Studio Ticket system.
  • Q&A session: Interactive session where I answer questions and clarification of how the model works and applies to various experts and coaching models.
  • Guidebook: 26 page guidebook walking you through the process with examples and reference material.
  • Template: The Studio Ticket campaign structure and workshop delivery process.
• On-going access: workshop replays, training resources — plus future updates
• Campaign + Funnel Templates: Copy and paste page templates along with example campaigns (emails and structures).
• Email Templates: Working examples of my highest performing workshop ticket campaigns.
• Offer Templates: Working samples of the Studio Ticket workshop offer I use

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