SEO Rockstars 2024 Recordings

In this session, attendees will explore the insights gained from hundreds of new SEO tests, providing a clearer understanding of what’s currently effective and what’s no longer working in the world of SEO. This presentation offers fresh, never-before-seen SEO strategies that focus on actionable tactics relevant to today’s landscape, helping to shift focus away from outdated practices. Additionally, a brand-new, free resource will be introduced, allowing participants to check these findings daily through a dynamic testing methodology that continuously updates with the latest data.

What we also got:

• Stealth SEO Techniques
• Zoning in SEO
• Custom Rank Tracker built by Ted

Notable quote:

“Nothing fundamental has changed in Google.”

In this exclusive presentation, originally developed for Mozcon, Joy will share insights from four different clients her agency lost—spanning industries such as divorce law, insurance, criminal defense, and locksmith services. She will dive into the key processes her team adapted, the patterns that emerged, and which industries are showing the most significant pullback on marketing spend. This is a rare opportunity to gain behind-the-scenes knowledge from real-world experiences and learn how to navigate similar challenges in your own agency.

What we also got:

• Industry-specific insights
• Tools to utilize and innovate

Notable quote:

“Pain plus reflection equals progress.”

In The Secret Formula to Landing More Ideal Clients for $0, Adam will reveal powerful strategies for attracting and converting your dream clients without spending a dime. This session dives into proven, cost-effective techniques that tap into organic growth, word-of-mouth marketing, and relationship-building to create a steady stream of high-value clients. Whether you’re a solopreneur, agency owner, or freelancer, you’ll learn how to identify your ideal audience, craft irresistible offers, and implement tactics that bring in clients without breaking the bank. Get ready to discover the secret sauce for landing clients with zero ad spend!

What we also got:

• Authority Building Process
• Practical Tips for Beginners

Notable quote:

“Personal branding is what people say about you when you’re not in the room.”

In Creative Link Building, this session dives into the art of generating high-quality backlinks through innovative, out-of-the-box strategies that go beyond traditional outreach. You’ll discover how to craft compelling content, leverage unique partnerships, and tap into unconventional link-building methods that not only boost rankings but also engage audiences. Learn from real-world examples of creative campaigns that captured attention, earned authority, and led to sustainable link growth. Whether you’re tired of the same old tactics or looking to push the boundaries of what’s possible in link building, this session is for you.

What we also got:

• Innovative Link-bait Ideas
• Tips for Building Assets
• Spectacle Links

Notable quote

“Creative link building is about thinking beyond outreach; make your links work smarter, not harder.”

In Crafting Link Building Strategies for Guaranteed Rankings, Elias will guide you through the process of developing foolproof link-building strategies that drive measurable results. This session will break down the essential tactics for building high-quality backlinks that directly impact your rankings, with a focus on proven, data-driven approaches. From analyzing competitor links to leveraging outreach and content partnerships, Elias will provide actionable insights to ensure your link-building efforts translate into higher search visibility and long-term SEO success. If you’re ready to take your link-building game to the next level, this session is your blueprint for guaranteed rankings.

What we also got:

• Eight Core Link-Building Strategies, plus application for different scenarios
• RD100 Strategy Framework

Notable quote:

“SEO is not about luck; it’s about having a solid plan.”

As the day wraps up, join us for a Daily Roll-Up & Q&A session where we’ll recap the key takeaways from the day’s presentations. This is your chance to revisit the highlights, dive deeper into any burning questions, and get direct insights from our speakers. Whether you’re looking to clarify a concept, explore a new tactic further, or just connect with fellow attendees, this open forum is designed to make sure you leave with actionable knowledge and all your questions answered. Don’t miss this opportunity to solidify your learnings and get expert advice!

What we also got:

• The “Ultra-Human” AI Writing Prompt
• Practical Tips for Success

Notable quote:

“Content that ranks isn’t just well-optimized—it’s fun, relatable, and memorable.”

In Leveraging Heuristics to Get the Click in a Zero-Click World, Marty will explore how to apply psychological shortcuts (heuristics) to capture user attention and drive clicks in an increasingly competitive SERP environment where zero-click results dominate. Learn how to craft compelling content, titles, and meta descriptions that tap into cognitive biases and user behavior patterns, pushing your site above the fold and encouraging users to take action. Marty will share actionable techniques and real-world examples of how you can influence decision-making and increase engagement, even when search results don’t lead to immediate clicks. Get ready to turn the odds in your favor!

What we also got:

• Strategies to Adapt to Zero-Click SEO
• Practical Techniques
• 25-page cheat sheet on structured data formats

Notable quote:

“Use heuristics to influence subconscious reactions and drive clicks.”

In Building a 7 Figure Agency, Richard will share the blueprint behind scaling an agency to seven figures, offering practical insights and proven strategies for sustainable growth. From building a strong client base to creating efficient systems, hiring the right team, and optimizing for profitability, this session covers all the essential steps to take your agency to the next level. Whether you’re just starting out or looking to break through a revenue plateau, Richard’s experience and actionable tips will equip you with the tools needed to build a thriving, successful agency.

What we also got:

• Business Development Strategies
• Growth Hacks

Notable quote

“You don’t grow to seven figures by doing everything yourself—you grow by building systems and delegating effectively.”

In Client Retention Tactics for 2025, Gregory will dive into the future of client retention, revealing cutting-edge strategies to keep clients loyal and engaged in an ever-evolving digital landscape. As competition intensifies and client expectations rise, this session will cover advanced tactics, from leveraging AI for personalized client experiences to optimizing communication and delivering ongoing value. Gregory will provide actionable insights that will help you stay ahead of the curve and create long-lasting client relationships that fuel growth and stability well into 2025 and beyond.

What we also got:

• Six-month client retention plan
• Key retention tactics

Notable quote:

“From 61% to 83% retention in nine months—it’s not magic, it’s systems and communication.”

In Create Your Own News, Randy will reveal the power of press releases and how to take control of your brand’s narrative by generating buzz-worthy news. Learn the insider secrets to crafting compelling press releases that capture media attention, drive traffic, and boost SEO rankings. Whether you’re announcing a new product, sharing a milestone, or positioning yourself as an industry leader, Randy will walk you through the strategies and techniques that have helped countless businesses amplify their message through his press release service. Discover how to turn your story into headlines and create your own newsworthy moments!

What we also got:

• Step-by-step strategy
• Engagement Tactics

Notable quote:

“Amplify your brand voice to dominate search and AI-driven results.”

In How to Get the Big Links, Eric will uncover the strategies behind securing high-authority backlinks through the perfect blend of public relations and content marketing. Learn how to craft compelling stories, build relationships with media outlets, and create content that naturally attracts attention from top-tier publications. Eric will share proven techniques to land those coveted big links that not only boost your SEO but also strengthen your brand’s credibility. Whether you’re looking to enhance your PR efforts or supercharge your content marketing strategy, this session will equip you with the tools to land major links that drive real results.

What we also got:

• *Content Creation Strategies
• *Pitching Techniques
• *Key Elements for Media Outreach

Notable quote:

“Think like a journalist to get the story out there—anything too promotional is the kiss of death.”

In YouTube Traffic Alchemy: Turning Views into Dollars Without Being a Face, Steward will reveal the secrets to monetizing YouTube traffic without ever having to appear on camera. This session will explore powerful strategies for building a profitable YouTube channel by leveraging content creation, SEO, and engagement techniques that generate revenue without the need for personal branding. From automation to niche selection and video optimization, Steward will share the formula for turning views into dollars, proving that you don’t have to be the face of your brand to succeed on YouTube. Perfect for anyone looking to cash in on YouTube without stepping in front of the camera!

What we also got:

• Monetization Pyramid
• Key stratetegies for Youtube Success
• Content creation techniques
• Script and Hook Formulas

Notable quote:

“Don’t obsess over perfection; the value of imperfection can drive massive engagement.”

In How to Get Sht Done with AI and Automation – Running Your Own Bot Sweatshop*, Derek will show you how to harness the power of AI and automation to maximize productivity and efficiency. This no-nonsense session dives into building your own “bot sweatshop,” where tasks are delegated to automated systems that work around the clock. Learn how to leverage cutting-edge tools to streamline your processes, handle repetitive tasks, and scale your business—all without increasing overhead. Whether you’re looking to free up time, boost profits, or just get more done, Derek will provide the blueprint for transforming AI and automation into your ultimate workforce.

What we also got:

• Content Creation Strategies, Scalable Content Production
• Efficiency Hacks

Notable quote:

“Automation is about positioning your brand long-term, not just for short-term gains.”

In The Importance of Branding for Local SEO, Mike will dive into why building a strong brand is critical for dominating local search results. This session will explore how a recognizable and trustworthy brand can significantly impact your local SEO efforts, from boosting click-through rates to earning customer loyalty and standing out in the local pack. Mike will break down actionable branding strategies that not only improve your visibility but also enhance your reputation and authority within your community. Whether you’re a small business or a local service provider, you’ll learn how to leverage the power of branding to climb the local search ranks and attract more customers.

What we also got:

• Core Branding Strategies
• Tactics to Build Brand Prominence
• Advanced Engagement Techniques

Notable quote:

“Google ranks pages, not websites—optimize each page to tell the full story.”

Pete Kleinjan shared his philosophy on combining understanding and knowledge in SEO while offering practical approaches to client retention and leveraging tools like Yext for off-site SEO. Drawing on his journey from a non-technical background to running a successful agency, Pete explained how small, value-driven actions can deliver long-term results for local businesses.

What we also got:

• Reporting Strategy
• Prospecting Process

Notable quote:

“Citations are like corn—add value to make them worth more.”

In Spreadsheet… Hold My Beer, Brian takes you on a wild ride through the world of SEO, powered by none other than Google Sheets. Known for his expertise in turning humble spreadsheets into powerful SEO tools, Brian will show you how to automate, analyze, and optimize your SEO efforts with nothing but a few formulas and a dash of creativity. From advanced data analysis to creating automated SEO dashboards, this session is packed with tips and tricks that will leave you wondering why you ever underestimated spreadsheets. Get ready to say goodbye to complicated software—Google Sheets has never looked so good!

What we also got:

• Practical SEO Hacks
• A copy of his spreadsheet

Notable quote:

“There are no million-dollar ideas—only million-dollar execution.”

In Building a Robot Army: Leveraging AI + No-Code Platforms to Automate Your Business, Dan will take you deep into the future of automation, showing you how to create your own “robot army” using AI and no-code platforms. You don’t need to be a tech genius to revolutionize your business with automation—Dan will break down how to streamline workflows, eliminate repetitive tasks, and scale your operations without writing a single line of code. From automating marketing tasks to customer service, this session will arm you with the tools to work smarter, not harder, while AI does the heavy lifting. Prepare to transform your business into an automated machine!

What we also got:

• Essential Tools for Building Automations
• Building and Scaling Automation Systems
• Practical Use Cases
• Advanced Campaign Management

Notable quote:

“Time is the one thing we can’t buy back—automate everything you can.”

In Authority Stacking + Trust Hacking, Brian will reveal advanced strategies for building unbeatable online authority and hacking your way into higher levels of trust with both search engines and users. This session dives into the art of “stacking” authority across various digital channels, leveraging high-value content, partnerships, and credibility signals to skyrocket your rankings. Brian will also explore “trust hacking” techniques to enhance user confidence, boost engagement, and position your brand as the go-to expert in your industry. If you’re ready to take your SEO game to the next level by mastering authority and trust, this session is a must-see!

What we also got:

• Formula of Past Student’s $28 Million Business Sale
• Content Creation Strategies
• Pitching Techniques
• Key Elements for Media Outreach

Notable quote:

“Think like a journalist to get the story out there—anything too promotional is the kiss of death.”

In Content Marketing in the Post-HCU World: Is It Still Worth It?, Derek dives deep into the changing landscape of affiliate and content marketing following Google’s Helpful Content Update (HCU). Analyzing data from 40,000 sites monetized through various ad networks, Derek will uncover key trends, reveal why some sites have struggled while others continue to thrive, and address the big question: Are content sites still a viable strategy? He’ll also give attendees exclusive beta access to a market research tool that helps identify profitable niches, even without a high Domain Rating (DR). Whether you’re managing content sites or running an agency, this session will arm you with the insights and tools to navigate the future of content marketing with confidence.

What we also got:

• HCU Recovery Strategies
• Practical Tools and Techniques
• Niche Opportunities and Cheat Codes

Notable quote:

Content sites are not dead—they just need to evolve with Google’s priorities.”