Stefan Michel – Value-Based Pricing

-57%

Stefan Michel – Value-Based Pricing

Stefan Michel - Value-Based Pricing

Stefan Michel – Value-Based Pricing

$15.00

In stock

$15.00

In this course, IMD professor Stefan Michel lays out the differences between cost-based and value-based pricing, while detailing the key capabilities of value-based pricing: superior customer insights, an understanding of your market, and the abilities to manage prices and apply pricing psychology.

Purchase this product now and earn 15 Points!
10 Points = $1

Description

Stefan Michel – Value-Based Pricing

Stefan Michel - Value-Based Pricing

Are you charging the price you deserve? You might be able to increase revenue through value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost.

Get Stefan Michel – Value-Based Pricing download

In this course, IMD professor Stefan Michel lays out the differences between cost-based and value-based pricing, while detailing the key capabilities of value-based pricing: superior customer insights, an understanding of your market, and the abilities to manage prices and apply pricing psychology. Along the way, explore the benefits of customer segmentation and the concept of pricing as pain management, as well as how to apply psychological principles to affect how customers perceive prices.

Reviews

There are no reviews yet.


Be the first to review “Stefan Michel – Value-Based Pricing”