Tarzan Kay – Copy Caboose
Original price was: $500.00.$72.00Current price is: $72.00.
Learn frameworks for writing sales copy, and how to use persuasion strategies in a way that sells your offers in a consent-based way.
File Size: 3.12 GB.
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Description
Tarzan Kay – Copy Caboose
The copywriting course that teaches you green flags in marketing
Selling shouldn’t make you queasy.
You’ve heard talk about “ethical marketing”—but what does it actually mean?
There’s a marketing catchphrase that’s been taking over my newsfeed in the last few years:
“ethical selling”
It used to be called “non-sleazy selling,” a catchphrase that attracted customers until people figured out it was the same as everything else they’d already been taught about selling.
What does it mean to sell ethically, and who gets to decide?
Few marketing experts have good answers to those questions. But there is an alternative to the smarmy selling tactics that many online business owners just don’t want to use.
The way to make marketing (finally) feel good is to use consent-based strategies.
When you lead with the principles of consent and critical thinking, you have a framework you could point to and say, “This is what ethical selling means to me, and these are my practices for prioritizing critical thinking and selling with informed consent.”
You set your own policies around transparency, clear language and refund policies that don’t involve checking homework or “proving you tried.” (Who are you, my dad ?!)
👆That’s what I teach in this consent-based copywriting course.
This kind of marketing feels good because you understand the precise characteristics that make it “non-sleazy” or (okay, fine) “ethical.”
Know what happens when you start to feel good about marketing?
You do a lot more of it.
…which is the single biggest obstacle to making sales for the thousands of creators, coaches and service providers who’ve taken my programs over the years, many of whom have the same problem:
You don’t ask enough.
You whisper your sales pitch so quietly because you are afraid to offend someone or repeat the harms that you’ve experienced as an online business owner and buyer of coaching and courses.
It’s time to shed the timid, apologetic sales pitch and start writing copy that:
- gets to the point (i.e. the ask!)
- sounds like you (except with more polish and specificity)
- asks unapologetically and with consent
And most important…
- GETS NOTICED BY YOUR IDEAL BUYERS
That’s what this copywriting program teaches you to do.
You’ll develop as a writer, put habits in place that dramatically improve your copy over time, learn frameworks for writing sales copy, and how to use persuasion strategies in a way that sells your offers in a consent-based way.
Copy Caboose helps you establish a writing practice and teaches you how to:
- Write copy that’s conversion-focused but not coercive
- Attract customers who actually want to be there, instead of customers who got trapped by fear and FOMO
- Leverage the power of story to create superfans who share your work
And most of all—
If asking for the sale makes you sweat with anxiety, THIS PROGRAM IS FOR YOU.
It’s for you if you want to learn how to sit down at your desk to get started, write engaging stories that sell, and use the marketing knowledge you already have but in a consent-based way.
This program gives you a calmer yet equally impactful way of selling programs and services online
I’m Tarzan Kay and here’s what I know to be true about copy:
Only you can do those things.
That takes time and practice. Good writing habits. Frameworks you can use repeatedly. Your own library of swipe files to refer back to, or feed into ChatGPT to train on your voice.
…which is a skill that will pay off in dividends (literally) for years and years to come, including on the future businesses you haven’t even started yet.
Is this program the “magic trick” you’ve been looking for?
It’s not a copywriter’s job to tell you what your ethics should be, and write accordingly.
Most copywriters don’t understand the nuances of using persuasion responsibly, and are writing based on years of experience in “conversion copywriting,” which is a powerful way of writing sales copy that often overrides critical thinking.
…which I don’t think you want to do.
When people are pushed (or in some cases bullied) into buying your product, they don’t leave you rave reviews, send their friends, and come back for your next offer.
Sometimes they don’t even show up at all.
Many business owners have no qualms about earning money that way, but I can tell you first hand it’s not very fulfilling.
If you want:
You’ll also learn the nuts ‘n’ bolts of copywriting that are essential for everything you write, like…
The classic “rules of copywriting” but with a Tarzan twist
How to make your copy inclusive and accessible
Copywriting frameworks you can apply to any piece of copy
…also through the lens of consent + critical thinking.
This program is Copywriting 101—updated for the times we live in.
You’ll learn a new style of writing copy, one your customers are more than ready for.
In addition to teaching you about headlines, landing page layout, text formatting and which pronouns to use in your copy, it provides a do-able way for us to move out of an old era of marketing and into a new one.
Instead of promising to teach you how to be ethical, you’ll learn practical strategies for writing persuasive copy, while operating from a place of consent.
…according to your own definition of what it means to be ethical.
You’ll also learn the basics of inclusive and accessible copywriting, which will open up your business to whole new categories of customers you probably didn’t even know you were excluding.
Here are the core deliverables this program walks you through
You will also have:
Copy Caboose is a copywriting course for people who want to write words that sell without pushing or cajoling, and use copy to grow a business that is both inclusive and accessible.
A Top 10 Netflix-Worthy stack of videos, lessons, and Tarzan humor!
You’ll get your writing chops.
That’s my goal for you.
Oh, The Benefits Stack
- 4 Video Modules
- A private podcast version of the program for on-the-go listening
- A “weekly workout” for essential copy, like drafting your home page and optimizing your opt-in pages
- Fillable worksheets for each module, so you’re putting what you learn into practice right away
- Recommended reading list for copywriters (and ppl who write copy!)
- A guide to self-editing—and how to be ruthless in your process
- A story-first approach that helps customers connect more deeply with your words
- A keen eye for spotting red flags (and green flags!) in marketing
Copy Caboose is the first step to creating a legacy of beautiful writing that you can be proud of, and make money doing it.
(That may sound pie-in-the-sky, but thousands of online business owners are doing exactly that every single day, and I’m one of them.)
Let’s Break It Down.
HOW TO BE A WRITER
- The “magic formula” for being a great writer (don’t hate me, this works)
- How to find your core stories and hone them until they’re just right
- A new spin on the ideal customer avatar exercise that’s better than “me 5 years ago”
- Ways to stand of from your competition with your special sauce—even if you don’t know what that is yet
YOUR COPYWRITING HANDBOOK
- Format your text in a way that’s accessible, and actually gets your copy read
- Understand and apply the most important rules of copywriting (and ditch others that aren’t)
- Use grammar and pronouns in a way that is authentic to you, and includes all genders you want to be included
- Write headlines and subheadlines that speak clearly to your ideal customer
POSITIVELY PERSUASIVE WRITING
- Understand the difference between “conversion copy” and “coercion copy”
- Apply all 6 principles of persuasion in a way that’s “ethical according to you”
- Build consent and critical thinking into your sales copy
- Choose a copywriting framework and apply it to ANY PIECE OF COPY
- Optimize your opt-ins so that more people join your email list
THE COPYWRITER’S GUIDE TO INCLUSION
At the end of this module you’ll be able to:
- Open up whole new categories of customers (because you’re not unintentionally excluding them)
- Connects with your audience, including people who are different for you
- Understand and pinpoint where bias might be found in your writing
- Audit and evaluate your copy for implicit bias
- See examples of how copy and word choice can attract a broader audience to your brand
Plus you’ll get:
Write This Way:
A Masterclass In Writing “Totally Woke” Copy Without Sounding Like A Suck-Up 😉
(Only if it’s your thing! This isn’t about policing or making “rules.”)
You’ll learn:
- The most common ways you’re unintentionally excluding customers
- What postal workers really wish you knew about gender bias
- How to create a style guide you can hand off to any copywriter you work with
- “Default assumptions” you’re most likely making in your sales copy—and how to avoid or at least interrogate them
Take your first (or next) baby steps to letting go of “getting it right” and just get started.
Based on Tarzan’s many years of getting it “wrong.”
BUT WAIT, OF COURSE THERE’s MORE!
Story Starters for Writing Addictive Emails and Social Captions
In the Story Starters bonus, you’ll find a library of hooks, one-liners, and irresistible first sentence ideas you can use to write attention-grabbing copy, plus some ideas and frameworks for you to put them to good use.
Got writer’s block? This is the best remedy we could think of. You’ll never fear the blinking cursor again. (And you’ll get more copy done in less time!)
listen to the smooth sounds of tarzan
Copy Caboose features easy on-the-go listening from your favorite podcast app
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